The new 7,800-sf location for Hershey’s Chocolate World in Times Square is three times larger than its previous Times Square location. The store is located beneath a 42-story hotel that is currently being constructed.
The FRCH-designed space mixes interactive elements with design nods to the company’s three core brands, Hershey’s, Kisses, and Reese’s. An area specifically for the Kisses chocolate brand includes Kiss-shaped fixtures, a mirrored-acrylic Kisses chandelier, and customized Kiss vending machines. Hershey’s and Reese’s colors, shapes, and logos are also included throughout the store.
Courtesy FRCH.
Other features include a virtual media wall that can be altered to set the tone for the store depending on the time of day and traffic, interactive merchandising, a Hershey’s Kitchens bakery, and The Amazing Candy Machine that allows guests to mix and match up to 12 Hershey products. A made-to-order s’mores bar, created to look like an old-school camper trailer, was created with a full commercial kitchen.
Schimenti Construction was the general contractor for the project.
Courtesy FRCH.
Related Stories
| Jan 21, 2014
2013: The year of the super-tall skyscraper
Last year was the second-busiest ever in terms of 200-meter-plus building completions, with 73 towers, according to a report by the Council on Tall Buildings and Urban Habitat.
| Jan 13, 2014
Custom exterior fabricator A. Zahner unveils free façade design software for architects
The web-based tool uses the company's factory floor like "a massive rapid prototype machine,” allowing designers to manipulate designs on the fly based on cost and other factors, according to CEO/President Bill Zahner.
| Jan 11, 2014
Getting to net-zero energy with brick masonry construction [AIA course]
When targeting net-zero energy performance, AEC professionals are advised to tackle energy demand first. This AIA course covers brick masonry's role in reducing energy consumption in buildings.
Smart Buildings | Jan 7, 2014
9 mega redevelopments poised to transform the urban landscape
Slowed by the recession—and often by protracted negotiations—some big redevelopment plans are now moving ahead. Here’s a sampling of nine major mixed-use projects throughout the country.
| Dec 31, 2013
Top 10 blog posts from 2013
BD+C editors and our contributors posted hundreds of blogs in 2013. Here's a recap of the most popular topics. They include valuable lessons from one of the first BIM-related lawsuits and sage advice from AEC legend Arthur Gensler.
| Dec 20, 2013
Can energy hogs still be considered efficient buildings? Yes, say engineers at Buro Happold
A new tool from the engineering firm Buro Happold takes into account both energy and economic performance of buildings for a true measure of efficiency.
| Dec 13, 2013
Safe and sound: 10 solutions for fire and life safety
From a dual fire-CO detector to an aspiration-sensing fire alarm, BD+C editors present a roundup of new fire and life safety products and technologies.
| Dec 10, 2013
16 great solutions for architects, engineers, and contractors
From a crowd-funded smart shovel to a why-didn’t-someone-do-this-sooner scheme for managing traffic in public restrooms, these ideas are noteworthy for creative problem-solving. Here are some of the most intriguing innovations the BD+C community has brought to our attention this year.
| Nov 27, 2013
Retail renaissance: What's next?
The retail construction category, long in the doldrums, is roaring back to life. Send us your comments and projects as we prepare coverage for this exciting sector.
| Nov 27, 2013
Exclusive survey: Revenues increased at nearly half of AEC firms in 2013
Forty-six percent of the respondents to an exclusive BD+C survey of AEC professionals reported that revenues had increased this year compared to 2012, with another 24.2% saying cash flow had stayed the same.
