The new 7,800-sf location for Hershey’s Chocolate World in Times Square is three times larger than its previous Times Square location. The store is located beneath a 42-story hotel that is currently being constructed.
The FRCH-designed space mixes interactive elements with design nods to the company’s three core brands, Hershey’s, Kisses, and Reese’s. An area specifically for the Kisses chocolate brand includes Kiss-shaped fixtures, a mirrored-acrylic Kisses chandelier, and customized Kiss vending machines. Hershey’s and Reese’s colors, shapes, and logos are also included throughout the store.
Courtesy FRCH.
Other features include a virtual media wall that can be altered to set the tone for the store depending on the time of day and traffic, interactive merchandising, a Hershey’s Kitchens bakery, and The Amazing Candy Machine that allows guests to mix and match up to 12 Hershey products. A made-to-order s’mores bar, created to look like an old-school camper trailer, was created with a full commercial kitchen.
Schimenti Construction was the general contractor for the project.
Courtesy FRCH.
Related Stories
Giants 400 | Sep 12, 2017
Top 40 retail engineering firms
WSP, Henderson Engineers, and Core States Group top BD+C’s ranking of the nation’s largest retail sector engineering and EA firms, as reported in the 2017 Giants 300 Report.
Giants 400 | Sep 11, 2017
Top 65 retail architecture firms
CallisonRTKL, Jacobs, and Gensler top BD+C’s ranking of the nation’s largest retail sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
Retail Centers | Aug 24, 2017
More than a mall: A collection of experiences
Find out how Gensler transformed one of Silicon Valley’s largest shopping destinations into an immersive lifestyle destination.
Office Buildings | Aug 17, 2017
Toyota’s new North American HQ opens in Plano
Toyota invested $1 billion in the project, which was designed by Corgan.
Mixed-Use | Aug 10, 2017
Mixed-use development includes University of California-San Diego campus extension
The 562,000-sf development was designed by Carrier Johnson + CULTURE and is located five blocks from the San Diego Padres’ Petco Park.
Retail Centers | Aug 4, 2017
A fast-food restaurant created from recycled shipping containers
Each of the 20-foot-long shipping containers used in the proposal for the Siauliai, Lithuania restaurant are independent and can be easily reproduced.
Retail Centers | Jul 27, 2017
The “New Hybrid” experience: Beyond the mall
Consumers expect more from retailers and brands than ever before.
Retail Centers | Jul 24, 2017
Miami retail structure’s honeycomb façade fluctuates between opacity and transparency
The building will rise three stories in Miami’s Design District.
Retail Centers | Jul 20, 2017
L.A.’s Promenade at Howard Hughes Center receives a new name and a $30 million cash injection
Laurus Corporation and The Jerde Partnership will team up to rebrand the center as a family-friendly dining and entertainment destination.
Retail Centers | Jul 17, 2017
Subway updates restaurants, brand with fresh design and improved customer experience
FRCH Design Worldwide is leading the redesign that will start with 12 pilot locations across the country.
