The new 7,800-sf location for Hershey’s Chocolate World in Times Square is three times larger than its previous Times Square location. The store is located beneath a 42-story hotel that is currently being constructed.
The FRCH-designed space mixes interactive elements with design nods to the company’s three core brands, Hershey’s, Kisses, and Reese’s. An area specifically for the Kisses chocolate brand includes Kiss-shaped fixtures, a mirrored-acrylic Kisses chandelier, and customized Kiss vending machines. Hershey’s and Reese’s colors, shapes, and logos are also included throughout the store.
Courtesy FRCH.
Other features include a virtual media wall that can be altered to set the tone for the store depending on the time of day and traffic, interactive merchandising, a Hershey’s Kitchens bakery, and The Amazing Candy Machine that allows guests to mix and match up to 12 Hershey products. A made-to-order s’mores bar, created to look like an old-school camper trailer, was created with a full commercial kitchen.
Schimenti Construction was the general contractor for the project.
Courtesy FRCH.
Related Stories
Retail Centers | Nov 13, 2019
World’s first drive-thru only restaurant in Australia
FRCH NELSON designed the project.
Giants 400 | Oct 24, 2019
Top 70 Retail Engineering Firms for 2019
Jacobs, Kimley-Horn, Henderson Engineers, and Core States Group head the rankings of the nation's largest retail sector engineering and engineering architecture (EA) firms, as reported in Building Design+Construction's 2019 Giants 300 Report.
Giants 400 | Oct 24, 2019
Top 125 Retail Architecture Firms for 2019
CallisonRTKL, Gensler, MG2, NELSON, and Stantec top the rankings of the nation's largest retail sector architecture and architecture engineering (AE) firms, as reported in Building Design+Construction's 2019 Giants 300 Report.
Healthcare Facilities | Oct 1, 2019
Medical offices are filling space vacated by retail
Healthcare developers and providers like the locations, traffic, and parking these spaces offer.
Retail Centers | Sep 6, 2019
Another well-known retailer files for bankruptcy: Here's the solution to more empty anchor stores
Where can you find the future of retail? At the intersection of experience and instant gratification.
Retail Centers | Sep 3, 2019
Puma’s flagship in North America creates immersive experiences for its sports-focused patrons
Technology and curation allow customers to personalize their product selections.
Retail Centers | Aug 6, 2019
Saving the American mall in 5 steps
CallisonRTKL Vice President Marc Fairbrother explains how struggling American malls can turn it all around.
Retail Centers | Jun 21, 2019
Nation’s largest Nissan facility opens in Houston
A 162,500 SF dealership building set on 16 acres, Central Houston Nissan, in Texas, is being touted as the largest Nissan dealership in the country.
Reconstruction & Renovation | May 22, 2019
Foster + Partners converts historic D.C. library into an Apple store
The building was the city’s first public library.
Retail Centers | Apr 30, 2019
Is this the future of retail? Walmart seems to think so
The retail company recently unveiled its new AI-enabled store in Levittown, N.Y.
