The world’s first guitar-shaped hotel, with a price tag estimated at $1.5 billion, opened in Hollywood, Fla., late last month.
The 450-ft-tall 34-story Seminole Hard Rock Hotel & Casino, sitting on 34 acres, includes 638 music-themed guest rooms and suites, a 12,000-sf rooftop bar, 14 on-site restaurants, more than 20 shops, a lagoon called Bora Bora, and a 6,556-seat, 225,000-sf multipurpose theater called Hard Rock Live, designed by the Canadian firm Scéno Plus, that alone cost an estimated $125 million. (A concert by the rock group Maroon 5 opened this venue on October 25.)
Klai Juba Wald Architecture & Interiors designed the hotel, Giovanetti Shulman Associates and Arup were engineers on this project, and Suffolk Construction the GC. The hotel/casino is owned through Hard Rock International by the Seminole Tribe of Florida.
The building’s façade is outfitted with 2.3 million LEDs, video mapping and lasers, capable of creating a multitude of visual effects and presentations. Boston-based custom fabricator Design Communications LTD (DCL) managed, directed, engineered, and installed the LEDs and power systems provided by SACO, with generative and sound-reactive content created by Float4 using Realmotion 4 Karat Gold Series servers. SmartMonkeys provided an integrated scheduling and automation control platform called ISAAC.
Float4 created generative and sound-reactive content for the hotel's exterior lighting effects using Realmotion servers.
The facade has five core elements that can each be used for specific effects:
•The Front & Back are the main sections on which dynamic content can be video mapped.
•The Outline delineates the edges of the guitar shape, and content plays with this aspect by hiding and revealing the guitar’s contours.
•The Sides enhance the illusion of depth for visual effects
•The Strings, which utilize lasers instead of LEDs, are used to show vertical motion and effects such as fountains, chord strums and string plucks.
•The Spandrel Glass section is ideal for expanding content from the face and body to create the illusion of another level of content.
Videos of the hotel can be viewed here and here.
James Allen, chairman of Hard Rock International, expects the new hotel/casino to attract between 15,000 and 20,000 visitors a day, and up to 45,000 on Saturdays. The project created 2,400 construction jobs, and the facility will employ around 4,000 people.
Related Stories
| Sep 1, 2016
HOTEL SECTOR GIANTS: A ranking of the nation's top hotel sector design and construction firms
Gensler, HKS, Turner Construction Co., The Whiting-Turner Contracting Co., Jacobs, and JBA Consulting Engineers top Building Design+Construction’s annual ranking of the nation’s largest hotel sector AEC firms, as reported in the 2016 Giants 300 Report.
Hotel Facilities | Aug 29, 2016
Artificial rainforest coming to Dubai hotel courtesy of ZAS Architects
The faux-rainforest will be located at The Rosemont Hotel & Residences Dubai.
Hotel Facilities | Aug 17, 2016
First of its kind tri-branded Marriott hotel under construction in downtown Nashville
The hotel will combine the AC Hotels, Residence Inn, and SpringHill Suites brands.
Hotel Facilities | Aug 17, 2016
Hotel construction continues to flourish in major cities
But concerns about overbuilding persist.
Designers | Aug 16, 2016
CCDI, Morphosis, and Diller Scofidio + Renfro are among ten finalists vying for Chinese Eco-Island design
The winning firm will design the master plan and central buildings for the man made Haikou Bay island.
Mixed-Use | Aug 16, 2016
Goettsch Partners completes mixed-use tower in R&F Yingkai Square
The 66-story building is now the 7th tallest completed building in Guangzhou.
Hotel Facilities | Aug 2, 2016
The dot-com generation: How Millennials are influencing hospitality
Millennials’ desire for authentic experiences has been the catalyst for a refresh of most brand standards, writes Gensler's Lisa Kong
Hotel Facilities | Jul 27, 2016
Proven strategies for managing costs and maximizing ROI for any hotel renovation scenario
Paul Brussow, Executive Vice President with Rider Levett Bucknall, offers cost control strategies for hotel renovations projects.
Sports and Recreational Facilities | Jul 20, 2016
San Diego’s waterfront redevelopment would go beyond a mere ‘project’
Its developers envision a thriving business, education, and entertainment district, highlighted by a huge observation tower and aquarium.
High-rise Construction | Jul 15, 2016
Zaha Hadid designs geometric flower-shaped tower for sustainable Qatar city
The 38-story building will have a mashrabiya latticed facade with hotel and residential space inside.