From the reclaimed barn wood building materials to the soy ink signage, the new booth created by Kohler Co. for the Greenbuild International Conference and Expo was planned to leave a big impression while following the U.S. Green Building Council’s green tradeshow guidelines.
Inside the booth are many of the company’s innovative water-saving products, showcased in the kind of gracious, forward-thinking setting for which Kohler has become renowned.
“Greenbuild is about innovation in all aspects of all processes. In keeping with that, we looked at how we planned and executed a tradeshow in a completely new way,” commented Rob Zimmerman, engineering manager for water conservation and sustainability at Kohler. “To be genuinely conscientious, we had to analyze every element right down to what happens to the booth and its contents after the show is over.”
The Kohler booth is made up of four distinct suites: three common commercial spaces (a hotel restroom, a stadium restroom, and a healthcare restroom) and a residential space to show visitors how they can impact the environment by using water-conserving technologies and sustainable products. The attention to the materials used for these vignettes and the conservational nature of the overall display were planned out to the smallest details.
All displays were designed to fit into one 53-foot truck to limit the transportation costs.
The structures are built from reclaimed barn wood, and portions of the booth will be reused for other shows.
The products will be donated after the show and all the other building materials were designed for repackaging upon return shipment. BD+C
Related Stories
University Buildings | Oct 16, 2015
5 ways architecture defines the university brand
People gravitate to brands for many reasons. Campus architecture and landscape are fundamental influences on the college brand, writes Perkins+Will's David Damon.
Architects | Oct 13, 2015
Architects Foundation expands National Resilience Initiative
The group is launching a search for three more NRI members.
Architects | Oct 13, 2015
Santiago Calatrava wins the European Prize for Architecture
The award honors those who "forward the principles of European humanism."
Office Buildings | Oct 5, 2015
Renderings revealed for Apple's second 'spaceship': a curvy, lush office complex in Sunnyvale
The project has been dubbed as another “spaceship,” referencing the nickname for the loop-shaped Apple Campus under construction in Cupertino.
Airports | Oct 5, 2015
Perkins+Will selected to design Istanbul’s 'Airport City'
The mixed-use development will be adjacent to the Istanbul New Airport, which is currently under construction.
High-rise Construction | Oct 5, 2015
Zaha Hadid designs cylindrical office building with world’s tallest atrium
The 200-meter-high open space will cut the building in two.
Architects | Oct 2, 2015
Herzog & de Meuron unveils design for Vancouver Art Gallery expansion
The blocky, seven-story wood and concrete structure is wider in the middle and uppermost floors.
Airports | Sep 30, 2015
Takeoff! 5 ways high-flyin' airports are designing for rapid growth
Nimble designs, and technology that humanizes the passenger experience, are letting airports concentrate on providing service and generating revenue.
Contractors | Sep 30, 2015
FMI: Construction in place on track for sustained growth through 2016
FMI’s latest report singles out manufacturing, lodging, and office sectors as the drivers of nonresidential building activity and investment.
Reconstruction & Renovation | Sep 29, 2015
What went wrong? Diagnosing building envelope distress [AIA course]
With so many diverse components contributing to building envelope assemblies, it can be challenging to determine which of these myriad elements was the likely cause of a failure.