From the reclaimed barn wood building materials to the soy ink signage, the new booth created by Kohler Co. for the Greenbuild International Conference and Expo was planned to leave a big impression while following the U.S. Green Building Council’s green tradeshow guidelines.
Inside the booth are many of the company’s innovative water-saving products, showcased in the kind of gracious, forward-thinking setting for which Kohler has become renowned.
“Greenbuild is about innovation in all aspects of all processes. In keeping with that, we looked at how we planned and executed a tradeshow in a completely new way,” commented Rob Zimmerman, engineering manager for water conservation and sustainability at Kohler. “To be genuinely conscientious, we had to analyze every element right down to what happens to the booth and its contents after the show is over.”
The Kohler booth is made up of four distinct suites: three common commercial spaces (a hotel restroom, a stadium restroom, and a healthcare restroom) and a residential space to show visitors how they can impact the environment by using water-conserving technologies and sustainable products. The attention to the materials used for these vignettes and the conservational nature of the overall display were planned out to the smallest details.
All displays were designed to fit into one 53-foot truck to limit the transportation costs.
The structures are built from reclaimed barn wood, and portions of the booth will be reused for other shows.
The products will be donated after the show and all the other building materials were designed for repackaging upon return shipment. BD+C
Related Stories
Projects | Apr 17, 2017
BD+C's 2017 Design Innovation Report
Façades that would make Dr. Seuss smile, living walls, and exterior wall space that doubles as gallery space are all represented in this year's BD+C Design Innovation Report.
Healthcare Facilities | Apr 13, 2017
The rise of human performance facilities
A new medical facility in Chicago focuses on sustaining its customers’ human performance.
Laboratories | Apr 13, 2017
How to design transformative scientific spaces? Put people first
While most labs are designed to achieve that basic functionality, a transformational lab environment prioritizes a science organization’s most valuable assets: its people.
Hotel Facilities | Apr 12, 2017
Hotels embrace place
Today’s hospitality environments emphasize unique, localized experiences to attract and engage guests.
Green | Apr 11, 2017
Passivhaus for high-rises? Research demonstrates viability of the stringent standards for tall residential buildings
A new study conducted by FXFOWLE shows that Building Teams can meet stringent Passivhaus performance standards with minimal impact to first cost and aesthetics.
Curtain Wall | Apr 11, 2017
Masters of geometry
Three firms that specialize in façades that curve, twist, and turn see themselves as artisans of the unthinkable.
Office Buildings | Apr 10, 2017
Innovation lab makes developing eye care solutions a collaborative affair
The Shop East innovation lab presents 13,500 sf of workspace across two floors with an emphasis on collaboration.
Architects | Apr 10, 2017
New Bjarke Ingels documentary gives a peek behind the curtain
The movie takes a slightly darker tone than previous projects chronicling the starchitect’s rise to prominence.
Architects | Apr 4, 2017
Architect Howard Elkus dies at 78
Cofounder of Elkus Manfredi Architects, his career spanned five decades, and included a spectrum of major design projects.