This fall, the Green Bay Packers will break ground on Titletown District, a mixed-use development west of the NFL team's home of Lambeau Field. When completed in the fall of 2017, the first phase of Titletown District will include a hotel, a sports medicine center, a restaurant/brewery, and a 10-acre public plaza.
The Milwaukee Business Journal reports that the first phase of this project is expected to cost between $120 million and $130 million, with the Packers contributing $65 million of that total.
For several years, the Wisconsin-based team has been acquiring land in town and demolishing buildings in preparation for starting Titletown District. The first tenant, a 100,000-sf Cabela’s sporting goods outlet the retailer developed with the team, opened in July 2014 and drew 2.8 million visitors in its first 12 months in business.
The Journal reports that this fall the Packers and its Building Team—which includes Sterling Project Development, a New York real estate advisory firm; Rossetti, a Detroit architectural design and planning firm; and Biederman Redevelopment Ventures, a New York design consultant with expertise in public-spaces and streetscapes—will begin installing infrastructure on eight of the project’s 20 acres for initial tenants that will include a five-story, 150-room, four-diamond hotel to be call Lodge Kohler, which the bath and kitchen fixture supplier Kohler Co. will build and operate.
The hotel will not only provide rooms for fans attending Packers’ games, but should also benefit from the 700 events the team conducts annually.
Other initial tenants will include a 20,000-sf Hinterland restaurant/brewery; and a 30,000-sf sports medicine facility called Bellin Health, which will feature lab, X-ray, and MRI services. The Packers’ team physician Dr. Patrick McKenzie will staff the clinic.
The publicly owned Packers reported $375 million in revenue for fiscal year 2015, up 16%. Team president Mark Murphy said the franchise continues to acquire land with an eye toward further regional economic development that could include residential buildings.
Related Stories
| Apr 12, 2013
Chicago rail conversion puts local twist on High Line strategy
Plans are moving forward to convert an unused, century-old Chicago rail artery to a 2.7 mile, 13 acre recreational facility and transit corridor.
Building Enclosure Systems | Mar 13, 2013
5 novel architectural applications for metal mesh screen systems
From folding façades to colorful LED displays, these fantastical projects show off the architectural possibilities of wire mesh and perforated metal panel technology.
| Mar 5, 2013
Recycled recreation: Waste-to-energy plant combines with ski resort
A new project near Copenhagen pushes the boundaries of the term "mixed use," combining a waste-to-energy plant with a ski resort.
| Feb 22, 2013
Westlake Reed Leskosky will renovate training center for Cleveland Browns
Local firm Westlake Reed Leskosky has been chosen to design renovations to the Cleveland Browns' Training and Administrative Complex in Berea, Ohio.
| Feb 14, 2013
Brasfield & Gorrie breaks ground on New College Football Hall of Fame in Atlanta
General contractor Brasfield & Gorrie is scheduled to kick off construction on the new College Football Hall of Fame in downtown Atlanta. With an anticipated completion date of fall 2014, the $66.5 million project will continue the revitalization of the city’s tourist district.
| Feb 6, 2013
George W. Bush Presidential Center among award-winning roofing projects honored by Sika Sarnafil
Winners of the 2012 Contractor Project of the Year Competition were announced this week by Sika Sarnafil. The annual competition highlights excellence in roofing installation. Roofing contractors are judged based on project complexity, design uniqueness, craftsmanship, and creative problem solving.
| Dec 5, 2012
McIntyre appointed Business Development Director for Shawmut’s Sports Venue Group
McIntyre will be tasked with expanding existing client relationships and creating new partnerships.
| Dec 4, 2012
Wagner joins Ghafari as Manager of Structural Engineering
Wagner comes to Ghafari from Walter P Moore, where he served as a principal, chaired the construction administration task force and led the design of numerous projects ranging in size from $10 million to $70 million.