Social equity and climate change are the elephants in the room hovering over Gensler’s Design Forecast for 2022, which the giant architecture firm released this week.
Drawing from a wide range of research sources, including its own, Gensler maps out what it sees as the top trends and strategies for its 28 practice areas, organized under the headings Cities, Work, Lifestyle, and Health. (The Report can be downloaded at https://bit.ly/3ILhHxf.)
The report is, in the main, optimistic, with dollops of wishful thinking. But Gensler, which generated $1.235 billion in revenue last year, is also clear-eyed and fact-informed about the challenges that lie ahead and the extent that design can help meet and exceed them. “An ongoing resilience is defining the built environment,” write the firm’s co-CEOs Diane Hoskins, FAIA, IIDA, and Andy Cohen, FAIA.
They see a world where innovation is accelerating, where cities are becoming more walkable and greener, where holistic design places greater emphasis on enhancing human experience, and where places “honor local context, while considering the health of occupants and planet alike.” To that end, Gensler has taken action to improve long-term resilience and sustainability of the construction industry’s supply chain by developing a new “blueprint” for specifying lower-carbon products and promoting locally extracted and manufactured materials. Gensler’s stated goal is to achieve carbon neutrality in all its work within a decade. “Never has there been a greater opportunity for the building industry to act on climate change,” the Report states.
STARTLING STATISTICS
The 91-page Design Forecast is a reservoir of information, some of which are likely to stop readers in their tracks. For example, one of the Health sector’s demographic predicaments is that, for the first time in human history, more of the population will be over 65 years old than under 18. “This changes everything,” states Gensler, in terms of how healthcare facilities will be designed to function and serve their constituencies.
Another stat, based on Gensler’ own research, found that fewer than half of the people surveyed in 15 locations are optimistic about their cities’ futures. And in its prognosis for the future of the workplace, Gensler—again drawing from its own research—estimates that, at a time when demand for commercial real estate is in flux, top-performing companies are three times more likely to increase their real estate footprint.
Sprinkled throughout the Forecast are images of Gensler’s projects that, according to the firm, have responded to different needs. For example, the Nashville entertainment district Fifth + Broadway addresses what people want from cities: convenience, community, and accessibility. This mixed-use district blends retail, workplace, residential, restaurants, music, and sports. In Austin, a 140,000-sf built-to-suit office building for Whole Foods Market’s headquarters features extended floor plates that provide interior protection from the sun, public areas with biophilic elements, and an outdoor terrace that doubles as alternative workspace.
20 METATRENDS IN PLAY
Gensler’s Design Forecast revolves around its identification of metatrends that it believes will influence client demand and the firm’s work in each of its sectors and practices. Some of these trends are not new, but have yet to achieve fruition, or have been recast by events such as the COVID-19 pandemic or the so-called Great Resignation that is restirring the job market.
The metatrends, in short, are predicted as follows:
Cities:
•A flexible public realm will deliver a more resilient future
•20-minute neighborhoods will drive equity
•Climate action demands will advance a path to net-zero
•Cities and organizations will refocus on regeneration and reuse
•Innovation districts will continue to thrive
Workplace:
•The workplace must be a compelling destination
•Experimentation, prototypes, and learning are the new normals
•The workspace will play a critical role in fostering equity and inclusion
•The new workspace ecosystem will include “third” spaces for such things as coworking
•Investments in health and well-being will deliver value for employees
Lifestyle:
•Belonging and placemaking will bring people together
•Amenities that drive community will be highly valued
•Flexibility will become a critical investment
•Digital and physical will blend to deliver connected experiences
•Places for gathering will become neighborhood catalysts
Health:
•Design for resilience, and design that elevates human health, are one in the same
•More of the population will be over 65 than under 18 for the first time in human history
•Science organizations will set the tone for how we act in climate change and health
•Existing aging building stock cannot be ignored
•Designing “to the edges” of society will create more welcoming and supportive environments.
The report does deeper dives into each of its practices to signal dynamics and to suggest viable design strategies. Take data centers, upon which the world’s information, research, financial, and ecommerce grids increasingly rely: while acknowledging that hyperscale data centers account for half of the total investment in that sector, Gensler hops on the edge bandwagon, proclaiming edge data centers as “the next frontier” that will feed the growth of next-generation technologies. This sector is also looking for ways to reduce its energy consumption and carbon footprint by embracing low-impact materials and energy recovery. Gensler talks up the benefits of designing data centers for immersive cooling systems that submerge servers in liquid.
Related Stories
| Aug 11, 2010
NBBJ and C.T. Hsu associates join forces for Florida healthcare market
NBBJ has entered into an exclusive alliance agreement with C.T. Hsu + Associates P.A. (CTHA) to provide world-class design/planning services for Florida's emerging healthcare and science facilities market. The alliance combines NBBJ's international reputation for the design and planning of healthcare and science & research facilities with CTHA's knowledge of community needs and established reputation for planning and design expertise in Central Florida.
| Aug 11, 2010
Minneapolis Public Housing authority, Honeywell launch energy retrofit program
Minneapolis Public Housing Authority and Honeywell today announced a $33.6-million energy efficiency and facility renewal program that will help the housing authority improve its infrastructure, reduce its impact on the environment, and save more than $3.7 million in utility costs per year. Local contractors will also complete a majority of the work for the program, one of the largest of its kind for a public housing authority, helping boost the Twin Cities job market.
| Aug 11, 2010
Shepley Bulfinch announces merger of Merzproject
National architecture firm Shepley Bulfinch of Boston and Merzproject of Phoenix today announced their merger. The merger unites Shepley Bulfinch, one of the country’s leading design firms, and Merzproject.
| Aug 11, 2010
Skanska Promotes Richard Kennedy to COO for NY/NJ Metro Area
Skanska USA Building Inc., headquartered in Parsippany, N.J., has announced that Richard Kennedy was promoted to Chief Operating Officer from his previous role as Senior Vice President – General Counsel. Kennedy’s promotion marks the latest addition to Skanska’s national leadership team.
| Aug 11, 2010
The New Yorker's David Owen: Why Manhattan is America's greenest community
David Owen is a staff writer at The New Yorker and the author of 14 books, most recently Green Metropolis: Why Living Smaller, Living Closer, and Driving Less Are the Keys to Sustainability, in which he argues that Manhattan is the greenest community in America. He graduated from Harvard and lives in Washington, Conn., where he chairs the town planning commission.
| Aug 11, 2010
Brown Craig Turner opens senior living studio
Baltimore-based architecture and design firm Brown Craig Turner has significantly expanded its housing design capabilities and expertise with the launch of its new senior living studio.
| Aug 11, 2010
George H. Miller, FAIA, inaugurated as 2010 AIA President
George H. Miller, FAIA, partner at Pei Cobb Freed & Partners LLP, was inaugurated as the 86th president of the American Institute of Architects (AIA) during ceremonies held on December 4th.
| Aug 11, 2010
Burwell Architects, Ziegler Cooper Architects announce merger
Ziegler Cooper Architects is pleased to announce that Burwell Architects has merged into the Corporate Interior Studio of Ziegler Cooper Architects. We believe the new relationship will enhance and expand the services we can provide to our clients.
| Aug 11, 2010
BE&K Building Group, Turner, BRPH awarded Boeing 787 Dreamliner assembly plant project
A joint venture of the BE&K Building Group and Turner Construction (BE&K | Turner), with design partner BRPH, has been awarded the design-build contract for design and construction of The Boeing Company’s new 787 Dreamliner final assembly plant in North Charleston, South Carolina.
| Aug 11, 2010
Sustainable Buildings as Teaching Tools: 4 Strategies for Integrating Buildings into Experiential Learning
4 Strategies for Integrating Buildings into Experiential Learning