Social equity and climate change are the elephants in the room hovering over Gensler’s Design Forecast for 2022, which the giant architecture firm released this week.
Drawing from a wide range of research sources, including its own, Gensler maps out what it sees as the top trends and strategies for its 28 practice areas, organized under the headings Cities, Work, Lifestyle, and Health. (The Report can be downloaded at https://bit.ly/3ILhHxf.)
The report is, in the main, optimistic, with dollops of wishful thinking. But Gensler, which generated $1.235 billion in revenue last year, is also clear-eyed and fact-informed about the challenges that lie ahead and the extent that design can help meet and exceed them. “An ongoing resilience is defining the built environment,” write the firm’s co-CEOs Diane Hoskins, FAIA, IIDA, and Andy Cohen, FAIA.
![The report advocates more renewable energy in building design.](/sites/default/files/inline-images/Screen%20Shot%202022-01-26%20at%201.59.35%20PM.png)
They see a world where innovation is accelerating, where cities are becoming more walkable and greener, where holistic design places greater emphasis on enhancing human experience, and where places “honor local context, while considering the health of occupants and planet alike.” To that end, Gensler has taken action to improve long-term resilience and sustainability of the construction industry’s supply chain by developing a new “blueprint” for specifying lower-carbon products and promoting locally extracted and manufactured materials. Gensler’s stated goal is to achieve carbon neutrality in all its work within a decade. “Never has there been a greater opportunity for the building industry to act on climate change,” the Report states.
STARTLING STATISTICS
The 91-page Design Forecast is a reservoir of information, some of which are likely to stop readers in their tracks. For example, one of the Health sector’s demographic predicaments is that, for the first time in human history, more of the population will be over 65 years old than under 18. “This changes everything,” states Gensler, in terms of how healthcare facilities will be designed to function and serve their constituencies.
Another stat, based on Gensler’ own research, found that fewer than half of the people surveyed in 15 locations are optimistic about their cities’ futures. And in its prognosis for the future of the workplace, Gensler—again drawing from its own research—estimates that, at a time when demand for commercial real estate is in flux, top-performing companies are three times more likely to increase their real estate footprint.
Sprinkled throughout the Forecast are images of Gensler’s projects that, according to the firm, have responded to different needs. For example, the Nashville entertainment district Fifth + Broadway addresses what people want from cities: convenience, community, and accessibility. This mixed-use district blends retail, workplace, residential, restaurants, music, and sports. In Austin, a 140,000-sf built-to-suit office building for Whole Foods Market’s headquarters features extended floor plates that provide interior protection from the sun, public areas with biophilic elements, and an outdoor terrace that doubles as alternative workspace.
20 METATRENDS IN PLAY
Gensler’s Design Forecast revolves around its identification of metatrends that it believes will influence client demand and the firm’s work in each of its sectors and practices. Some of these trends are not new, but have yet to achieve fruition, or have been recast by events such as the COVID-19 pandemic or the so-called Great Resignation that is restirring the job market.
The metatrends, in short, are predicted as follows:
Cities:
•A flexible public realm will deliver a more resilient future
•20-minute neighborhoods will drive equity
•Climate action demands will advance a path to net-zero
•Cities and organizations will refocus on regeneration and reuse
•Innovation districts will continue to thrive
![What might comprise a more walkable community.](/sites/default/files/inline-images/Screen%20Shot%202022-01-26%20at%201.40.33%20PM.png)
Workplace:
•The workplace must be a compelling destination
•Experimentation, prototypes, and learning are the new normals
•The workspace will play a critical role in fostering equity and inclusion
•The new workspace ecosystem will include “third” spaces for such things as coworking
•Investments in health and well-being will deliver value for employees
![Whole Foods Market's headquarters in Atlanta](/sites/default/files/inline-images/Screen%20Shot%202022-01-26%20at%203.02.50%20PM.png)
Lifestyle:
•Belonging and placemaking will bring people together
•Amenities that drive community will be highly valued
•Flexibility will become a critical investment
•Digital and physical will blend to deliver connected experiences
•Places for gathering will become neighborhood catalysts
Health:
•Design for resilience, and design that elevates human health, are one in the same
•More of the population will be over 65 than under 18 for the first time in human history
•Science organizations will set the tone for how we act in climate change and health
•Existing aging building stock cannot be ignored
•Designing “to the edges” of society will create more welcoming and supportive environments.
The report does deeper dives into each of its practices to signal dynamics and to suggest viable design strategies. Take data centers, upon which the world’s information, research, financial, and ecommerce grids increasingly rely: while acknowledging that hyperscale data centers account for half of the total investment in that sector, Gensler hops on the edge bandwagon, proclaiming edge data centers as “the next frontier” that will feed the growth of next-generation technologies. This sector is also looking for ways to reduce its energy consumption and carbon footprint by embracing low-impact materials and energy recovery. Gensler talks up the benefits of designing data centers for immersive cooling systems that submerge servers in liquid.
Related Stories
| Aug 11, 2010
29 Great Solutions for the AEC Industry
AEC firms are hotbeds of invention and innovation to meet client needs in today's highly competitive environment. The editors of Building Design+Construction are pleased to present 29 "Great Solutions" to some of the most complex problems and issues facing Building Teams today. Our solutions cover eight key areas: Design, BIM + IT, Collaboration, Healthcare, Products, Technology, Business Management, and Green Building.
| Aug 11, 2010
Permanent tribute to Daniel Burnham and his Plan of Chicago proposed for Grant Park Museum Campus
The first-place winner of a design competition for a public memorial celebrating Daniel Burnham's impact on Chicago will be announced at a news conference Wednesday, July 8, at 10am CDT. The proposed site for the memorial is on the Museum Campus just north of The Field Museum. The announcement comes after nearly two years of planning by Chicago's architecture, design and urban planning community about how to best honor the legacy of Burnham and the Plan of Chicago he co-wrote with Edward Bennett.
| Aug 11, 2010
Arup, SOM top BD+C's ranking of the country's largest mixed-use design firms
A ranking of the Top 75 Mixed-Use Design Firms based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
| Aug 11, 2010
Architecture billings index takes turn for the worse
After showing signs of stabilization over the last three months, the Architecture Billings Index (ABI) plunged nearly five points in June. As a leading economic indicator of construction activity, the ABI reflects the approximate nine to twelve month lag time between architecture billings and construction spending. The American Institute of Architects (AIA) reported the June ABI rating was 37.7, far lower than the 42.9 the previous month.
| Aug 11, 2010
International Living Building Institute established to advance 'living buildings'
The idea of a Living Building, a high-performance building that produces its own power and cleans and reuses all of its water, is gaining momentum around the world. In an effort to oversee the global development of Living Buildings, the International Living Building Institute (ILBI) has been established.
| Aug 11, 2010
Populous selected to design 'crystalline skin' stadium for 2014 Winter Olympics
Russian officials have selected global architect Populous to design the main stadium for the 2014 Winter Olympic and Paralympic Games in Sochi, Russia. The 40,000-seat stadium will feature a crystalline skin that "engages with its surroundings by day and provides an iconic representation of the color and spectacle of the games when illuminated at night," said Populous senior principal John Barrow.
| Aug 11, 2010
M&A deal volume down 67% in engineering/construction sector: PricewaterhouseCoopers
Global Economic Uncertainty Results in Sluggish Deal Activity in U.S.; China Shows Significant Opportunity for Growth
| Aug 11, 2010
Three Opus Corporation companies file for bankruptcy
Opus Corporation, a developer headquartered in Minnetonka, Minn., filed for bankruptcy in three of its five regional operating companies: Opus East, Opus South, and Opus West. CEO Mark Rauenhorst said sharp declines in commercial real estate values and tight credit markets caused difficulties in refinancing assets and restructuring lending agreements.