Social equity and climate change are the elephants in the room hovering over Gensler’s Design Forecast for 2022, which the giant architecture firm released this week.
Drawing from a wide range of research sources, including its own, Gensler maps out what it sees as the top trends and strategies for its 28 practice areas, organized under the headings Cities, Work, Lifestyle, and Health. (The Report can be downloaded at https://bit.ly/3ILhHxf.)
The report is, in the main, optimistic, with dollops of wishful thinking. But Gensler, which generated $1.235 billion in revenue last year, is also clear-eyed and fact-informed about the challenges that lie ahead and the extent that design can help meet and exceed them. “An ongoing resilience is defining the built environment,” write the firm’s co-CEOs Diane Hoskins, FAIA, IIDA, and Andy Cohen, FAIA.
![The report advocates more renewable energy in building design.](/sites/default/files/inline-images/Screen%20Shot%202022-01-26%20at%201.59.35%20PM.png)
They see a world where innovation is accelerating, where cities are becoming more walkable and greener, where holistic design places greater emphasis on enhancing human experience, and where places “honor local context, while considering the health of occupants and planet alike.” To that end, Gensler has taken action to improve long-term resilience and sustainability of the construction industry’s supply chain by developing a new “blueprint” for specifying lower-carbon products and promoting locally extracted and manufactured materials. Gensler’s stated goal is to achieve carbon neutrality in all its work within a decade. “Never has there been a greater opportunity for the building industry to act on climate change,” the Report states.
STARTLING STATISTICS
The 91-page Design Forecast is a reservoir of information, some of which are likely to stop readers in their tracks. For example, one of the Health sector’s demographic predicaments is that, for the first time in human history, more of the population will be over 65 years old than under 18. “This changes everything,” states Gensler, in terms of how healthcare facilities will be designed to function and serve their constituencies.
Another stat, based on Gensler’ own research, found that fewer than half of the people surveyed in 15 locations are optimistic about their cities’ futures. And in its prognosis for the future of the workplace, Gensler—again drawing from its own research—estimates that, at a time when demand for commercial real estate is in flux, top-performing companies are three times more likely to increase their real estate footprint.
Sprinkled throughout the Forecast are images of Gensler’s projects that, according to the firm, have responded to different needs. For example, the Nashville entertainment district Fifth + Broadway addresses what people want from cities: convenience, community, and accessibility. This mixed-use district blends retail, workplace, residential, restaurants, music, and sports. In Austin, a 140,000-sf built-to-suit office building for Whole Foods Market’s headquarters features extended floor plates that provide interior protection from the sun, public areas with biophilic elements, and an outdoor terrace that doubles as alternative workspace.
20 METATRENDS IN PLAY
Gensler’s Design Forecast revolves around its identification of metatrends that it believes will influence client demand and the firm’s work in each of its sectors and practices. Some of these trends are not new, but have yet to achieve fruition, or have been recast by events such as the COVID-19 pandemic or the so-called Great Resignation that is restirring the job market.
The metatrends, in short, are predicted as follows:
Cities:
•A flexible public realm will deliver a more resilient future
•20-minute neighborhoods will drive equity
•Climate action demands will advance a path to net-zero
•Cities and organizations will refocus on regeneration and reuse
•Innovation districts will continue to thrive
![What might comprise a more walkable community.](/sites/default/files/inline-images/Screen%20Shot%202022-01-26%20at%201.40.33%20PM.png)
Workplace:
•The workplace must be a compelling destination
•Experimentation, prototypes, and learning are the new normals
•The workspace will play a critical role in fostering equity and inclusion
•The new workspace ecosystem will include “third” spaces for such things as coworking
•Investments in health and well-being will deliver value for employees
![Whole Foods Market's headquarters in Atlanta](/sites/default/files/inline-images/Screen%20Shot%202022-01-26%20at%203.02.50%20PM.png)
Lifestyle:
•Belonging and placemaking will bring people together
•Amenities that drive community will be highly valued
•Flexibility will become a critical investment
•Digital and physical will blend to deliver connected experiences
•Places for gathering will become neighborhood catalysts
Health:
•Design for resilience, and design that elevates human health, are one in the same
•More of the population will be over 65 than under 18 for the first time in human history
•Science organizations will set the tone for how we act in climate change and health
•Existing aging building stock cannot be ignored
•Designing “to the edges” of society will create more welcoming and supportive environments.
The report does deeper dives into each of its practices to signal dynamics and to suggest viable design strategies. Take data centers, upon which the world’s information, research, financial, and ecommerce grids increasingly rely: while acknowledging that hyperscale data centers account for half of the total investment in that sector, Gensler hops on the edge bandwagon, proclaiming edge data centers as “the next frontier” that will feed the growth of next-generation technologies. This sector is also looking for ways to reduce its energy consumption and carbon footprint by embracing low-impact materials and energy recovery. Gensler talks up the benefits of designing data centers for immersive cooling systems that submerge servers in liquid.
Related Stories
| Sep 4, 2013
Identifying your leadership gaps
U.S. businesses spend more than $170 billion annually on leadership-based curriculum, according to the American Society of Training and Development. Is all that training producing better leaders or just more people who hold positions of leadership?
| Sep 4, 2013
Augmented reality: 12 applications for design and construction professionals
Building Design+Construction reached out to AEC professionals who have studied and applied augmented reality and asked them to pinpoint applications that are ripe for the technology. Here’s what they had to offer.
| Sep 4, 2013
Augmented reality goes mainstream: 12 applications for design and construction firms
Thanks to inexpensive mobile devices and increasingly advanced software apps, Building Teams are finally able to bring their BIM models to life on the job site.
| Sep 4, 2013
K-12 school design that pays off for students
More and more educators are being influenced by the Reggio Emilia approach to pedagogy, with its mantra of “environment as the third teacher”—an approach that gives Building Teams a responsibility to pay even closer attention to the special needs of today’s schools.
| Sep 4, 2013
Video: Autodesk Fellow Tom Wujec on why you should join the Vision U40 competition
Tom Wujec, lead facilitator of BD+C's 3rd Annual Under 40 Leadership Summit, October 9-11 in San Francisco, explains the Vision U40 competition, which will launch at the event. U40 Summit participants will collaborate in small teams to develop innovative solutions to today's pressing social, economic, technical and cultural problems related to the built environment. They will complete for $5,000 in prizes.
| Sep 4, 2013
Smart building technology: Talking results at the BUILDINGChicago/ Greening the Heartland show
Recent advancements in technology are allowing owners to connect with facilities as never before, leveraging existing automation systems to achieve cost-effective energy improvements. This BUILDINGChicago presentation will feature Procter & Gamble’s smart building management program.
| Sep 4, 2013
Twenty-nine-acre brick building complex in Watertown, Mass., to be renovated as innovation hub
The owner of a 29-acre cluster of brick buildings in Watertown, Mass., wants to reinvent the site as a 21st-century innovation hub.
| Sep 4, 2013
Last chance to pre-register for BUILDINGChicago/Greening the Heartland Conference at 20% savings
Attendees of the BUILDINGChicago/Greening the Heartland Expo and Conference can still save 20% off the at-site registration fee by registering online in these final days before the event opens on September 9 and concludes on September 11.
| Sep 3, 2013
'School in a box' project will place school in San Diego public library
Thinking outside the box, LPA Inc. is designing a school inside a box. With an emphasis on three E’s—Engage, Educate, and Empower—e3 Civic High is now being constructed on the sixth and seventh floors of a public library in downtown San Diego. Library patrons will be able to see into the school via glass elevators, but will not have physical access to the school.
| Sep 3, 2013
Delinquency rate for commercial real estate loans at lowest level in three years
The delinquency rate for US commercial real estate loans in CMBS dropped for the third straight month to 8.38%. This represents a 10-basis-point drop since July's reading and a 175-basis-point improvement from a year ago.