How Gensler responded to such seismic events as the coronavirus pandemic, climate change, and social inequality dominates its newly released Annual Report 2020.
Titled “A Time For Transformation,” the 101-page report catalogues how the industry’s largest architecture firm—whose revenue totaled $1.55 billion last year, its 55th in business—has addressed events that, sometimes, were beyond its control.
To keep its projects moving during the pandemic, Gensler moved more than 8,000 to the cloud to allow for ongoing digital collaboration. Its post-pandemic strategies included surveying 2,300 of its employees about working from home (70% of whom said they’d prefer to work in the office the majority of the week); polling residents in four cities—New York, San Francisco, London, and Singapore—last May about their COVID-19 related concerns (one finding: people with children are at least 1.5-times more likely to want to move someplace safer); and posting a steady stream of articles and blogs about this topic.
“The key theme of our thought leadership [is] we must have a new understanding of global wellness that must include social justice, equity and inclusion,” the report states. To that end, the company is following five strategies to fight racism: increase its internal diversity, pursue equitable design solutions, expanding its scholarship program and mentoring of middle and high schoolers, create more job opportunities for Black professionals, and partner with clients on diversity and inclusion initiatives.
Gensler’s Global Race and Diversity Committee, comprised of 22 leaders, oversees the execution of these strategies, and connects with regional committees to amplify the firm’s impact.
The firm is also “doubling down” on its commitment to climate action. In 2019, Gensler professionals worked on more than 7,000 projects representing over 1.5 billion sf of space. Its portfolio that year is designed to save over 16 million metric tons of CO2 emissions, and the firm’s goal is to get to 30 million, and ultimately carbon neutrality within the decade.
LEANING MORE ON TECHNOLOGY
Like most AEC firms, Gensler now champions the application of technology in its design process. The report talks about the firm’s various design tools that include Intelligent Places (which uses data to connect human behavior with space design), inFORM ECOSYSTEM and gblox (which help clients make informed decisions), and its Digital Experience Design service that connects digital and physical design.
Technology also facilitated a month-long global charrette that Gensler opened to everyone in the firm. This is now an ongoing charrette platform.
DESIGN AND COMMUNITY SERVICE HIGHLIGHTED
A confidential technology coworking site in San Francisco's Ferry Building emphasizes the role design plays in human interaction.
Much of the annual report is devoted to highlighting Gensler’s recent projects and concepts. These include a technology coworking site in San Francisco’s Ferry Building that is designed to encourage human connections; Universal Creative Square in Beijing, where Gensler transformed a warehouse into a vibrant office building; and the firm’s concept for Verizon’s Hidden Ridge in Irving, Texas, a 150-acre corporate district that blends three corporate campuses with a mixed-use neighborhood composed of housing, retail and offices, all connected by light rail.
The report calls attention to Gensler’s 15 Design Excellence Award winners in 2019, and its nine Research & Innovation award winners in 2020.
Gensler also touches on how the firm and its employees gave back to their communities. Those efforts included:
•Volunteer fabricators in 22 cities created 3,047 face shields and 1,996 specialty PPE parts that were donated to healthcare workers in U.S. and Costa Rica.
•The firm announced a call to action for each of its 50 offices worldwide to create a measurable change toward equitable housing options beginning in fiscal 2021.
•Its Community Impact model organizes philanthropic and volunteer efforts that target four areas: housing and homelessness, health and wellness, the environment, and the next generation.
Related Stories
| Apr 5, 2011
What do Chengdu, Lagos, and Chicago have in common?
They’re all “world middleweight cities” that are likely to become regional megacities (10 million people) by 2025—along with Dongguan, Guangzhou, Hangzhou, Shenzhen, Tianjin, and Wuhan (China); Kinshasa (Democratic Republic of the Congo); Jakarta (Indonesia); Lahore (Pakistan); and Chennai (India), according to a new report from McKinsey Global Institute: “Urban World: Mapping the economic power of cities”.
| Mar 30, 2011
China's low-carbon future city
In 2005, the Chinese government announced its target to reduce energy consumption per GDP unit by 20% by the year 2010. After a multi-billion investment, that target has been reached. The Chinese Climate Protection Program’s goal to increase energy efficiency, develop renewable energies, and promote energy savings while reducing pollutant emissions and strengthening environmental protection is reflected in the “Future City” by SBA Design.
| Mar 30, 2011
Is the AEC industry at risk of losing its next generation leaders without better mentoring?
After two or three horrifying years for the AEC industry, we are finally seeing the makings of a turnaround. However, data developed by Kermit Baker as part of the AIA Work-on-the-Boards survey program indicates that between 17% and 22% of design firms are eliminating positions for interns and staff with less than six years of experience. This data suggests the industry is at risk of losing a large segment of its next generation of leaders if something isn't done to improve mentoring across the profession.
| Mar 29, 2011
City's design, transit system can ease gas costs
Some cities in the U.S. are better positioned to deal with rising gas prices than others because of their design and transit systems, according to CEOs for Cities, a Chicago-based nonprofit that works to build stronger cities. The key factor: whether residents have to drive everywhere, or have other options.
| Mar 29, 2011
Chicago’s Willis Tower to become a vertical solar farm
Chicago’s iconic Willis Tower (formerly the Sears Tower) is set to become a massive solar electric plant with the installation of a pilot solar electric glass project.
| Mar 29, 2011
Read up on Amazon.com's new green HQ
Phase IV of Amazon’s new headquarters in Seattle is nearly complete. The company has built 10 of the 11 buildings planned for its new campus in the South Lake Union neighborhood, and is on-track for a 2013 grand opening.
| Mar 29, 2011
Portuguese architect Eduardo Souto de Moura wins Pritzker Architecture Prize
Portugese architect Eduardo Souto de Moura, whose precisely-honed buildings reflect the influence of the late Chicago modernist Mies van der Rohe, is the 2011 winner of the Pritzker Architecture Prize, the field's highest honor.
| Mar 25, 2011
Qatar World Cup may feature carbon-fiber ‘clouds’
Engineers at Qatar University’s Department of Mechanical and Industrial Engineering are busy developing what they believe could act as artificial “clouds,” man-made saucer-type structures suspended over a given soccer stadium, working to shield tens of thousands of spectators from suffocating summer temperatures that regularly top 115 degrees Fahrenheit.
| Mar 23, 2011
AIA adds 13 new contract documents to Documents-on-Demand service
Web-based solution adds 13 popular Architect’s Scope of Services Documents to AIA Documents-on-Demand, providing easy access to documents anytime, anywhere.
