How Gensler responded to such seismic events as the coronavirus pandemic, climate change, and social inequality dominates its newly released Annual Report 2020.
Titled “A Time For Transformation,” the 101-page report catalogues how the industry’s largest architecture firm—whose revenue totaled $1.55 billion last year, its 55th in business—has addressed events that, sometimes, were beyond its control.
To keep its projects moving during the pandemic, Gensler moved more than 8,000 to the cloud to allow for ongoing digital collaboration. Its post-pandemic strategies included surveying 2,300 of its employees about working from home (70% of whom said they’d prefer to work in the office the majority of the week); polling residents in four cities—New York, San Francisco, London, and Singapore—last May about their COVID-19 related concerns (one finding: people with children are at least 1.5-times more likely to want to move someplace safer); and posting a steady stream of articles and blogs about this topic.
“The key theme of our thought leadership [is] we must have a new understanding of global wellness that must include social justice, equity and inclusion,” the report states. To that end, the company is following five strategies to fight racism: increase its internal diversity, pursue equitable design solutions, expanding its scholarship program and mentoring of middle and high schoolers, create more job opportunities for Black professionals, and partner with clients on diversity and inclusion initiatives.
Gensler’s Global Race and Diversity Committee, comprised of 22 leaders, oversees the execution of these strategies, and connects with regional committees to amplify the firm’s impact.
The firm is also “doubling down” on its commitment to climate action. In 2019, Gensler professionals worked on more than 7,000 projects representing over 1.5 billion sf of space. Its portfolio that year is designed to save over 16 million metric tons of CO2 emissions, and the firm’s goal is to get to 30 million, and ultimately carbon neutrality within the decade.
LEANING MORE ON TECHNOLOGY
Like most AEC firms, Gensler now champions the application of technology in its design process. The report talks about the firm’s various design tools that include Intelligent Places (which uses data to connect human behavior with space design), inFORM ECOSYSTEM and gblox (which help clients make informed decisions), and its Digital Experience Design service that connects digital and physical design.
Technology also facilitated a month-long global charrette that Gensler opened to everyone in the firm. This is now an ongoing charrette platform.
DESIGN AND COMMUNITY SERVICE HIGHLIGHTED
A confidential technology coworking site in San Francisco's Ferry Building emphasizes the role design plays in human interaction.
Much of the annual report is devoted to highlighting Gensler’s recent projects and concepts. These include a technology coworking site in San Francisco’s Ferry Building that is designed to encourage human connections; Universal Creative Square in Beijing, where Gensler transformed a warehouse into a vibrant office building; and the firm’s concept for Verizon’s Hidden Ridge in Irving, Texas, a 150-acre corporate district that blends three corporate campuses with a mixed-use neighborhood composed of housing, retail and offices, all connected by light rail.
The report calls attention to Gensler’s 15 Design Excellence Award winners in 2019, and its nine Research & Innovation award winners in 2020.
Gensler also touches on how the firm and its employees gave back to their communities. Those efforts included:
•Volunteer fabricators in 22 cities created 3,047 face shields and 1,996 specialty PPE parts that were donated to healthcare workers in U.S. and Costa Rica.
•The firm announced a call to action for each of its 50 offices worldwide to create a measurable change toward equitable housing options beginning in fiscal 2021.
•Its Community Impact model organizes philanthropic and volunteer efforts that target four areas: housing and homelessness, health and wellness, the environment, and the next generation.
Related Stories
| Jun 1, 2012
Caruso to lead Gensler’s Asia talent development
Caruso will be based in Shanghai and working with the Gensler offices in Japan, China, South Korea, Singapore, Thailand, and India until the spring of 2013.
| Jun 1, 2012
AIA 2030 Commitment Program reports new results
The full report contains participating firm demographics, energy reduction initiatives undertaken by firms, anecdotal accounts, and lessons learned.
| Jun 1, 2012
Robert Wilson joins SmithGroupJJR
Wilson makes the move to SmithGroupJJR from VOA Associates, Inc., where he served as a senior vice president and technical director in its Chicago office.
| Jun 1, 2012
Gilbane Building's Sue Klawans promoted
Industry veteran tasked with boosting project efficiency and driving customer satisfaction, to direct operational excellence efforts.
| Jun 1, 2012
Ground broken for Children’s Hospital Colorado South Campus
Children’s Hospital Colorado expects to host nearly 80,000 patient visits at the South Campus during its first year.
| Jun 1, 2012
K-State Olathe Innovation Campus receives LEED Silver
Aspects of the design included a curtain wall and punched openings allowing natural light deep into the building, regional materials were used, which minimized the need for heavy hauling, and much of the final material included pre and post-consumer recycled content.
| Jun 1, 2012
New York City Department of Buildings approves 3D BIM site safety plans
3D BIM site safety plans enable building inspectors to take virtual tours of construction projects and review them in real-time on site.
| May 31, 2012
Product Solutions June 2012
Curing agents; commercial faucets; wall-cladding systems.
| May 31, 2012
8 steps to a successful BIM marketing program
It's not enough to have BIM capability--you have to know how to sell your BIM expertise to clients and prospects.
| May 31, 2012
3 Metal Roofing Case Studies Illustrate Benefits
Metal roofing systems offer values such as longevity, favorable life cycle costs, and heightened aesthetic appeal.
