How Gensler responded to such seismic events as the coronavirus pandemic, climate change, and social inequality dominates its newly released Annual Report 2020.
Titled “A Time For Transformation,” the 101-page report catalogues how the industry’s largest architecture firm—whose revenue totaled $1.55 billion last year, its 55th in business—has addressed events that, sometimes, were beyond its control.
To keep its projects moving during the pandemic, Gensler moved more than 8,000 to the cloud to allow for ongoing digital collaboration. Its post-pandemic strategies included surveying 2,300 of its employees about working from home (70% of whom said they’d prefer to work in the office the majority of the week); polling residents in four cities—New York, San Francisco, London, and Singapore—last May about their COVID-19 related concerns (one finding: people with children are at least 1.5-times more likely to want to move someplace safer); and posting a steady stream of articles and blogs about this topic.
“The key theme of our thought leadership [is] we must have a new understanding of global wellness that must include social justice, equity and inclusion,” the report states. To that end, the company is following five strategies to fight racism: increase its internal diversity, pursue equitable design solutions, expanding its scholarship program and mentoring of middle and high schoolers, create more job opportunities for Black professionals, and partner with clients on diversity and inclusion initiatives.
Gensler’s Global Race and Diversity Committee, comprised of 22 leaders, oversees the execution of these strategies, and connects with regional committees to amplify the firm’s impact.
The firm is also “doubling down” on its commitment to climate action. In 2019, Gensler professionals worked on more than 7,000 projects representing over 1.5 billion sf of space. Its portfolio that year is designed to save over 16 million metric tons of CO2 emissions, and the firm’s goal is to get to 30 million, and ultimately carbon neutrality within the decade.
LEANING MORE ON TECHNOLOGY
Like most AEC firms, Gensler now champions the application of technology in its design process. The report talks about the firm’s various design tools that include Intelligent Places (which uses data to connect human behavior with space design), inFORM ECOSYSTEM and gblox (which help clients make informed decisions), and its Digital Experience Design service that connects digital and physical design.
Technology also facilitated a month-long global charrette that Gensler opened to everyone in the firm. This is now an ongoing charrette platform.
DESIGN AND COMMUNITY SERVICE HIGHLIGHTED
A confidential technology coworking site in San Francisco's Ferry Building emphasizes the role design plays in human interaction.
Much of the annual report is devoted to highlighting Gensler’s recent projects and concepts. These include a technology coworking site in San Francisco’s Ferry Building that is designed to encourage human connections; Universal Creative Square in Beijing, where Gensler transformed a warehouse into a vibrant office building; and the firm’s concept for Verizon’s Hidden Ridge in Irving, Texas, a 150-acre corporate district that blends three corporate campuses with a mixed-use neighborhood composed of housing, retail and offices, all connected by light rail.
The report calls attention to Gensler’s 15 Design Excellence Award winners in 2019, and its nine Research & Innovation award winners in 2020.
Gensler also touches on how the firm and its employees gave back to their communities. Those efforts included:
•Volunteer fabricators in 22 cities created 3,047 face shields and 1,996 specialty PPE parts that were donated to healthcare workers in U.S. and Costa Rica.
•The firm announced a call to action for each of its 50 offices worldwide to create a measurable change toward equitable housing options beginning in fiscal 2021.
•Its Community Impact model organizes philanthropic and volunteer efforts that target four areas: housing and homelessness, health and wellness, the environment, and the next generation.
Related Stories
| Nov 5, 2012
Trimble acquires Vico assets, extends design-build-operate capabilities
Software to add 5D management to Trimble’s Solutions for vertical construction contractors.
| Oct 30, 2012
Lord, Aeck & Sargent announces four student life facility wins
Projects recognize the architecture firm’s expertise on a nationwide basis.
| Oct 30, 2012
The Beck Group announces CEO succession plan
Current Eastern Division Director and company veteran, Fred Perpall, named CEO.
| Oct 30, 2012
Two-hour fire rated curtain wall passes CDC tests
CDC (Curtain Wall Design and Consulting) is an independent firm providing a wide range of building envelope design, engineering, and consulting services to design professionals nationwide.
| Oct 30, 2012
Wight & Company announces three hires
Expands team and adds staff to work on the UNO project.
| Oct 15, 2012
Silicones from Dow Corning solve high-altitude technical challenges at the world’s tallest tower
The spectacular Burj Khalifa skyscraper soars to 828m above ground level, holding the record for being the world’s tallest building and also for the highest installation of an aluminum and glass façade. To take on its numerous challenges and technical difficulties, it required proven silicone solutions and full support from Dow Corning.
| Oct 15, 2012
Three new members elected to AISC Board of Directors
New members will immediately begin serving on the AISC Board of Directors, assisting with the organization's planning and leadership in the steel construction industry.
| Oct 11, 2012
Hank Adams Named to Lead HDR’s Healthcare Program
With more than 25 years of experience, HDR vice president is tapped to lead firm's healthcare projects.
| Oct 10, 2012
Foster + Partners to Design New 425 Park Avenue Tower
Conceptual designs submitted by Foster, Hadid, Koolhaas and Rogers to be on exhibit during Municipal Art Society’s Annual Symposium
| Oct 9, 2012
AIA billings index sounds a positive note
The so-called new projects index was at a relatively healthy 57.2, up from 56.3 the previous month.