How Gensler responded to such seismic events as the coronavirus pandemic, climate change, and social inequality dominates its newly released Annual Report 2020.
Titled “A Time For Transformation,” the 101-page report catalogues how the industry’s largest architecture firm—whose revenue totaled $1.55 billion last year, its 55th in business—has addressed events that, sometimes, were beyond its control.
To keep its projects moving during the pandemic, Gensler moved more than 8,000 to the cloud to allow for ongoing digital collaboration. Its post-pandemic strategies included surveying 2,300 of its employees about working from home (70% of whom said they’d prefer to work in the office the majority of the week); polling residents in four cities—New York, San Francisco, London, and Singapore—last May about their COVID-19 related concerns (one finding: people with children are at least 1.5-times more likely to want to move someplace safer); and posting a steady stream of articles and blogs about this topic.
“The key theme of our thought leadership [is] we must have a new understanding of global wellness that must include social justice, equity and inclusion,” the report states. To that end, the company is following five strategies to fight racism: increase its internal diversity, pursue equitable design solutions, expanding its scholarship program and mentoring of middle and high schoolers, create more job opportunities for Black professionals, and partner with clients on diversity and inclusion initiatives.
Gensler’s Global Race and Diversity Committee, comprised of 22 leaders, oversees the execution of these strategies, and connects with regional committees to amplify the firm’s impact.
The firm is also “doubling down” on its commitment to climate action. In 2019, Gensler professionals worked on more than 7,000 projects representing over 1.5 billion sf of space. Its portfolio that year is designed to save over 16 million metric tons of CO2 emissions, and the firm’s goal is to get to 30 million, and ultimately carbon neutrality within the decade.
LEANING MORE ON TECHNOLOGY
Like most AEC firms, Gensler now champions the application of technology in its design process. The report talks about the firm’s various design tools that include Intelligent Places (which uses data to connect human behavior with space design), inFORM ECOSYSTEM and gblox (which help clients make informed decisions), and its Digital Experience Design service that connects digital and physical design.
Technology also facilitated a month-long global charrette that Gensler opened to everyone in the firm. This is now an ongoing charrette platform.
DESIGN AND COMMUNITY SERVICE HIGHLIGHTED
A confidential technology coworking site in San Francisco's Ferry Building emphasizes the role design plays in human interaction.
Much of the annual report is devoted to highlighting Gensler’s recent projects and concepts. These include a technology coworking site in San Francisco’s Ferry Building that is designed to encourage human connections; Universal Creative Square in Beijing, where Gensler transformed a warehouse into a vibrant office building; and the firm’s concept for Verizon’s Hidden Ridge in Irving, Texas, a 150-acre corporate district that blends three corporate campuses with a mixed-use neighborhood composed of housing, retail and offices, all connected by light rail.
The report calls attention to Gensler’s 15 Design Excellence Award winners in 2019, and its nine Research & Innovation award winners in 2020.
Gensler also touches on how the firm and its employees gave back to their communities. Those efforts included:
•Volunteer fabricators in 22 cities created 3,047 face shields and 1,996 specialty PPE parts that were donated to healthcare workers in U.S. and Costa Rica.
•The firm announced a call to action for each of its 50 offices worldwide to create a measurable change toward equitable housing options beginning in fiscal 2021.
•Its Community Impact model organizes philanthropic and volunteer efforts that target four areas: housing and homelessness, health and wellness, the environment, and the next generation.
Related Stories
| Mar 6, 2013
Robert Ivy, Jerry Yudelson announced as keynoters for BUILDINGChicago
Robert Ivy, FAIA, CEO of the American Institute of Architects, will be the keynote speaker at BUILDINGChicago on Tuesday, September 10, 2013. Jerry Yudelson, PE, LEED Fellow, the author of 13 books on sustainable design, will deliver the Wednesday, September 11, keynote address.
| Mar 6, 2013
German demonstration building features algae-powered façade
Exterior of carbon-neutral demonstration building consists of hollow glass panels containing micro-algae "farms."
| Mar 5, 2013
Recycled recreation: Waste-to-energy plant combines with ski resort
A new project near Copenhagen pushes the boundaries of the term "mixed use," combining a waste-to-energy plant with a ski resort.
| Mar 5, 2013
Barbara Mullenex joins Washington, D.C., office of Perkins Eastman as principal
The Board of Directors of top international design and architecture firm Perkins Eastman is pleased to announce that Barbara Mullenex RA has joined the growing Washington, DC, office as a Principal. Mullenex joins with a distinguished career of more than 26 years of industry experience in architecture and interior design focused on hospitality and corporate interiors.
| Mar 4, 2013
Dewberry names James Draheim president of architectural practice
Dewberry, a privately held professional services firm, has recently hired James Draheim, AIA, LEED AP BD+C, as president of the firm’s 175-person nationwide architectural practice. Draheim will be responsible for all facets of the firm’s business development, operations, strategic planning, and growth.
| Mar 4, 2013
German healthcare design specialist TMK Architekten joins HDR Architecture
TMK Architekten • Ingenieure, one of Germany’s leading healthcare architecture firms, announced today that it is joining forces with HDR Architecture, the world’s No. 1 healthcare and science + technology design firm. The merged company will conduct business as HDR TMK, and will be the hub for the firm’s healthcare and science + technology design programs in Europe.
| Mar 4, 2013
Korean Air, AC Martin collaborating on Western region's tallest tower
The 1,100-foot Wilshire Grand will combine retail and restaurant space, offices, and a luxury hotel in the sky.
| Mar 4, 2013
Gehry unveils design for Santa Monica hotel-condo tower
If all goes as planned, Frank Gehry will design the first building in his hometown in some 25 years.
| Mar 3, 2013
World's first LEGO museum planned in Denmark
Bjarke Ingels Group and Ralph Appelbaum Associates will team up with the LEGO Group to design the physical home for The LEGO House, the world's first museum dedicated to LEGO.
| Feb 28, 2013
Daniel J. Rectenwald promoted to chief operating officer of HGA
HGA Architects and Engineers (HGA) has promoted Daniel J. Rectenwald, AIA, to Chief Operating Officer. He will oversee daily operation of the firm’s design and business strategies across seven national offices.