How Gensler responded to such seismic events as the coronavirus pandemic, climate change, and social inequality dominates its newly released Annual Report 2020.
Titled “A Time For Transformation,” the 101-page report catalogues how the industry’s largest architecture firm—whose revenue totaled $1.55 billion last year, its 55th in business—has addressed events that, sometimes, were beyond its control.
To keep its projects moving during the pandemic, Gensler moved more than 8,000 to the cloud to allow for ongoing digital collaboration. Its post-pandemic strategies included surveying 2,300 of its employees about working from home (70% of whom said they’d prefer to work in the office the majority of the week); polling residents in four cities—New York, San Francisco, London, and Singapore—last May about their COVID-19 related concerns (one finding: people with children are at least 1.5-times more likely to want to move someplace safer); and posting a steady stream of articles and blogs about this topic.
“The key theme of our thought leadership [is] we must have a new understanding of global wellness that must include social justice, equity and inclusion,” the report states. To that end, the company is following five strategies to fight racism: increase its internal diversity, pursue equitable design solutions, expanding its scholarship program and mentoring of middle and high schoolers, create more job opportunities for Black professionals, and partner with clients on diversity and inclusion initiatives.
Gensler’s Global Race and Diversity Committee, comprised of 22 leaders, oversees the execution of these strategies, and connects with regional committees to amplify the firm’s impact.
The firm is also “doubling down” on its commitment to climate action. In 2019, Gensler professionals worked on more than 7,000 projects representing over 1.5 billion sf of space. Its portfolio that year is designed to save over 16 million metric tons of CO2 emissions, and the firm’s goal is to get to 30 million, and ultimately carbon neutrality within the decade.
LEANING MORE ON TECHNOLOGY
Like most AEC firms, Gensler now champions the application of technology in its design process. The report talks about the firm’s various design tools that include Intelligent Places (which uses data to connect human behavior with space design), inFORM ECOSYSTEM and gblox (which help clients make informed decisions), and its Digital Experience Design service that connects digital and physical design.
Technology also facilitated a month-long global charrette that Gensler opened to everyone in the firm. This is now an ongoing charrette platform.
DESIGN AND COMMUNITY SERVICE HIGHLIGHTED
A confidential technology coworking site in San Francisco's Ferry Building emphasizes the role design plays in human interaction.
Much of the annual report is devoted to highlighting Gensler’s recent projects and concepts. These include a technology coworking site in San Francisco’s Ferry Building that is designed to encourage human connections; Universal Creative Square in Beijing, where Gensler transformed a warehouse into a vibrant office building; and the firm’s concept for Verizon’s Hidden Ridge in Irving, Texas, a 150-acre corporate district that blends three corporate campuses with a mixed-use neighborhood composed of housing, retail and offices, all connected by light rail.
The report calls attention to Gensler’s 15 Design Excellence Award winners in 2019, and its nine Research & Innovation award winners in 2020.
Gensler also touches on how the firm and its employees gave back to their communities. Those efforts included:
•Volunteer fabricators in 22 cities created 3,047 face shields and 1,996 specialty PPE parts that were donated to healthcare workers in U.S. and Costa Rica.
•The firm announced a call to action for each of its 50 offices worldwide to create a measurable change toward equitable housing options beginning in fiscal 2021.
•Its Community Impact model organizes philanthropic and volunteer efforts that target four areas: housing and homelessness, health and wellness, the environment, and the next generation.
Related Stories
Architects | Jun 23, 2015
Architecture Billings Index back to positive territory for May 2015
The American Institute of Architects reported the May ABI score was 51.9, up from a mark of 48.8 in April.
Architects | Jun 23, 2015
If film directors designed homes, what would they look like?
From Burton to Bergman, Gondry to Greenway, artist Federico Babina illustrates what buildings would look like if designed by the world’s greatest directors.
High-rise Construction | Jun 23, 2015
The world's best new skyscrapers for 2015
One World Trade Center and Abu Dhabi's Burj Mohammed Bin Rashid Tower are among the four towers named Best Tall Buildings by the Council on Tall Buildings and Urban Habitat.
Museums | Jun 23, 2015
Moreau Kusunoki's 'art in the city' scheme wins Guggenheim Helsinki design competition
The firm’s design concept makes use of the museum’s site, turning it into a bustling, well-connected waterfront hub.
Architects | Jun 22, 2015
NCARB adopts alternative for certification of foreign architects
The change, effective July 1, 2016, will replace the current BEFA Program’s requirements, eliminating the committee dossier review and the need to document seven years of credentialed practice in a foreign country.
BIM and Information Technology | Jun 21, 2015
11 tips for mastering 3D printing in the AEC world
Early adopters provide first-hand advice on the trials and tribulations of marrying 3D printing with the science of building technology.
Events Facilities | Jun 19, 2015
4 ways convention centers are revamping for the 21st century
Today's convention centers require more flexible spaces, the ability to blend virtual and in-person events, and meaningful sustainability, writes Skanska's Tom Tingle.
Engineers | Jun 18, 2015
Architecture and engineering profit margins deliver third consecutive year of growth
Operating profits of AE firms have reach their highest level since 2009, according to a new report by PSMJ Resources.
Architects | Jun 17, 2015
Starchitects' napkin sketches raise thousands for San Diego’s AIAS chapter
Prominent architects who submitted a total of 23 napkin doodles were Zaha Hadid, Cesar Pelli, Robert Venturi, Massimiliano Fuksas, Thom Mayne, and Bjarke Ingels.
BIM and Information Technology | Jun 16, 2015
What’s next for 3D printing in design and construction?
The 3D printer industry keeps making strides in technology and affordability. Machines can now print with all sorts of powderized materials, from concrete to chocolate.
