How Gensler responded to such seismic events as the coronavirus pandemic, climate change, and social inequality dominates its newly released Annual Report 2020.
Titled “A Time For Transformation,” the 101-page report catalogues how the industry’s largest architecture firm—whose revenue totaled $1.55 billion last year, its 55th in business—has addressed events that, sometimes, were beyond its control.
To keep its projects moving during the pandemic, Gensler moved more than 8,000 to the cloud to allow for ongoing digital collaboration. Its post-pandemic strategies included surveying 2,300 of its employees about working from home (70% of whom said they’d prefer to work in the office the majority of the week); polling residents in four cities—New York, San Francisco, London, and Singapore—last May about their COVID-19 related concerns (one finding: people with children are at least 1.5-times more likely to want to move someplace safer); and posting a steady stream of articles and blogs about this topic.
“The key theme of our thought leadership [is] we must have a new understanding of global wellness that must include social justice, equity and inclusion,” the report states. To that end, the company is following five strategies to fight racism: increase its internal diversity, pursue equitable design solutions, expanding its scholarship program and mentoring of middle and high schoolers, create more job opportunities for Black professionals, and partner with clients on diversity and inclusion initiatives.
Gensler’s Global Race and Diversity Committee, comprised of 22 leaders, oversees the execution of these strategies, and connects with regional committees to amplify the firm’s impact.
The firm is also “doubling down” on its commitment to climate action. In 2019, Gensler professionals worked on more than 7,000 projects representing over 1.5 billion sf of space. Its portfolio that year is designed to save over 16 million metric tons of CO2 emissions, and the firm’s goal is to get to 30 million, and ultimately carbon neutrality within the decade.
LEANING MORE ON TECHNOLOGY
Like most AEC firms, Gensler now champions the application of technology in its design process. The report talks about the firm’s various design tools that include Intelligent Places (which uses data to connect human behavior with space design), inFORM ECOSYSTEM and gblox (which help clients make informed decisions), and its Digital Experience Design service that connects digital and physical design.
Technology also facilitated a month-long global charrette that Gensler opened to everyone in the firm. This is now an ongoing charrette platform.
DESIGN AND COMMUNITY SERVICE HIGHLIGHTED
A confidential technology coworking site in San Francisco's Ferry Building emphasizes the role design plays in human interaction.
Much of the annual report is devoted to highlighting Gensler’s recent projects and concepts. These include a technology coworking site in San Francisco’s Ferry Building that is designed to encourage human connections; Universal Creative Square in Beijing, where Gensler transformed a warehouse into a vibrant office building; and the firm’s concept for Verizon’s Hidden Ridge in Irving, Texas, a 150-acre corporate district that blends three corporate campuses with a mixed-use neighborhood composed of housing, retail and offices, all connected by light rail.
The report calls attention to Gensler’s 15 Design Excellence Award winners in 2019, and its nine Research & Innovation award winners in 2020.
Gensler also touches on how the firm and its employees gave back to their communities. Those efforts included:
•Volunteer fabricators in 22 cities created 3,047 face shields and 1,996 specialty PPE parts that were donated to healthcare workers in U.S. and Costa Rica.
•The firm announced a call to action for each of its 50 offices worldwide to create a measurable change toward equitable housing options beginning in fiscal 2021.
•Its Community Impact model organizes philanthropic and volunteer efforts that target four areas: housing and homelessness, health and wellness, the environment, and the next generation.
Related Stories
Hotel Facilities | Aug 17, 2016
First of its kind tri-branded Marriott hotel under construction in downtown Nashville
The hotel will combine the AC Hotels, Residence Inn, and SpringHill Suites brands.
University Buildings | Aug 16, 2016
New images of Rice University’s Moody Center for the Arts revealed by Michael Maltzan Architecture
The arts center will foster creativity for making and presenting works across all disciplines
Designers | Aug 16, 2016
CCDI, Morphosis, and Diller Scofidio + Renfro are among ten finalists vying for Chinese Eco-Island design
The winning firm will design the master plan and central buildings for the man made Haikou Bay island.
Mixed-Use | Aug 16, 2016
Goettsch Partners completes mixed-use tower in R&F Yingkai Square
The 66-story building is now the 7th tallest completed building in Guangzhou.
| Aug 15, 2016
SPORTS FACILITY GIANTS: New and renovated college sports venues - designed to serve students and the community
Schools are renovating existing structures or building new sports facilities that can serve the student body and surrounding community.
| Aug 15, 2016
Top 50 Sports Facility Architecture Firms
Populous, HKS, and HOK top Building Design+Construction’s annual ranking of the nation’s largest sports facility sector architecture and A/E firms, as reported in the 2016 Giants 300 Report.
| Aug 15, 2016
MILITARY GIANTS: Cross-laminated timber construction gets a salute from the Army
By privatizing the construction, renovation, operation, maintenance, and ownership of its hotels the Army expects to cut a 20-year timetable for repairs and replacement of its lodging down to eight years.
| Aug 15, 2016
Top 30 Military Architecture Firms
HDR, Clark Nexsen, and Guernsey top Building Design+Construction’s annual ranking of the nation’s largest military sector architecture and A/E firms, as reported in the 2016 Giants 300 Report.
| Aug 12, 2016
SCIENCE + TECHNOLOGY GIANTS: Incubator model is reimagining research and lab design
Interdisciplinary interaction is a common theme among many new science and technology offices.
| Aug 12, 2016
Top 40 Science + Technology Architecture Firms
Perkins+Will, HDR, and HOK top Building Design+Construction’s annual ranking of the nation’s largest science + technology sector architecture and A/E firms, as reported in the 2016 Giants 300 Report.