Gensler recently published its 2014 Design Forecast, which covers the trends the company believes will dominate design over the next decade.
In all, 44 trends are covered in the report, as are six “meta-trends” that define Gensler’s overall outlook on the future of design. The report divides design into 22 focus areas.
The meta-trends cover the workplace, wellness, technology, urbanization, globalization, and development. In a nutshell: cities are becoming the vortex of massive growth, urbanity will become more intertwined with mixed-use buildings, and technology will influence how people experience places where they live, work, and relax.
Design will be expected to make wellness a part of everyday living, and workplaces will begin to address the problems of mobility and collaboration. Finally, companies in Latin America, Asia, and the Middle East will likely expand into new markets.
Here are some of the 44 trends we found interesting. For the full report, you can click here.
Workplace
2. Toward a next-gen workplace
As a new cohort—bigger than the Boomers—gets to work, the office workspace will be reshaped. The line between work and city will blur as towers and campuses mix in “community.” Coworking space, with its informal and collaborative ethos, will scale up. “Smart” environments will take hold. Attracting this young and creative generation will be a shared goal of cities and employers.
Commercial Office Developers
4. A building type in flux
Emerging tenant demands challenge conventional approaches to vertical transportation, egress, floor-to-floor heights, and occupancy metrics. Higher densities, greater utilization, and 24/7 use mean more robust infrastructure for new buildings. Low-voltage current and the cloud simplify it for some users, making older buildings easier to convert to meet the needs of office tenants.
Corporate Campuses
7. Shifting views on headquarters
Silicon Valley continues to favor suburban campuses, even though the tech workforce lives urban. Yet other companies are following the broader trend of locating close in, often in areas overlooked by financial companies and professional services firms. Energy companies also favor the suburbs, but a few of them are opting for several locations that face their global markets.
Media
14. The media industry’s growing impact
Media now includes all forms of interpersonal communications, entertainment, and interactive technologies. It comprises both conveying information and sharing it. The emerging media industry reflects how content and delivery are fused together. It is changing the competitive landscape and challenging other industries’ business models and use of physical space.
Entertainment
19. Total immersion steals the show
People are seeking immersive environments that take them to new places. Large-scale theme parks and themed attractions are appearing in the Gulf, China, and Turkey. Casinos take on spectacular new forms or recall exotic locations. Even cinemas offer high-end experiences. While technology is part of it, the settings and sensory engagement are the main events.
Retail Centers
21. The imperative to connect
Retail centers are pulling out the stops to connect with shoppers, both by curating the mix to reflect local tastes and by layering in activities—a full calendar of farmers’ markets, concerts, craft and maker fairs—and amenities that their target markets will appreciate. The aim is to increase the touch points with shoppers so a center is on their map and worth return visits.
22. The city as mall, the mall as city
Urbanization is shifting retail centers to the urban core as retailers focus on dense,transit-served districts. In established urban markets with a lot of infill sites, retail centers are shrinking. They’re also engaging the street rather than turning their backs on it. In other markets, the scale is much bigger, but the feeling is urban and walkable, activated by density and events.
Retail
24. Brick-and-mortar stores will persist
Although their overall contribution to retailer revenues is declining, stores will persist because they offer brick-and-mortar retailers a way to differentiate themselves from online shopping. To shrink stores and decouple inventory and delivery from the hands-on, tech-augmented experience of stores, sales staff, and goods, retailers will need to integrate and orchestrate their different retail channels.
Tall Buildings
25. Tall buildings are mixed use
To minimize investment risk and activate the larger setting, the trend in tall buildings is to mix headquarters-quality office floors with hotel, residential, retail, cultural, and community spaces. Separate access is important—and VIP access is crucial in China. The retail podium, sky gardens, shared-amenity floors, and public club/observation spaces all support round-the-clock vertical living.
Mixed Use
28. Everything comes in combination
The necessity of mixed use is such that even specialists in single-use development look for ways to introduce it in their own projects or capitalize on it in the adjoining district. The value it brings, even in suburban towns, has as much to do with social connectivity as destination value. Transit is often in the mix, but the mix is richer, denser, finer-grained, and more dynamic and unpredictable.
Planning & Urban Design
35. The rise and rise of the metropolis
Growing urbanization means that metropolitan regions are the engines of the wider economy. They have to balance the demands of the future with the realities of the present, and contend with very different challenges. Planning for a metropolis will mean engaging with it over time, influencing the short term with a longer-term perspective. It will also require a global toolkit.
Aviation & Transportation
43. The passengers reign supreme
People want their airports back. In a post-9/11 world, their desire for more pleasurable air travel will compel airports to cater to passengers’ varied needs and wants. New levels of comfort and calm will elevate the total experience. Airports will look beyond aviation, finding inspiration in hospitality, entertainment, retail, and brand design to meet passengers’ raised expectations.
44. Urbanization boosts connectivity
As rising urbanization increases density, regions will push for greater connectivity. Airports will be the global portals of metropolitan and intercity transit systems, including high-speed rail. Airports will be destinations and urban centers in their own right, spurring a host of new uses that can leverage their strategic importance as a converging point—the long-forecast airport city.
Related Stories
Office Buildings | May 4, 2023
In Southern California, a former industrial zone continues to revitalize with an award-winning office property
In Culver City, Calif., Del Amo Construction, a construction company based in Southern California, has completed the adaptive reuse of 3516 Schaefer St, a new office property. 3516 Schaefer is located in Culver City’s redeveloped Hayden Tract neighborhood, a former industrial zone that has become a technology and corporate hub.
Mass Timber | May 3, 2023
Gensler-designed mid-rise will be Houston’s first mass timber commercial office building
A Houston project plans to achieve two firsts: the city’s first mass timber commercial office project, and the state of Texas’s first commercial office building targeting net zero energy operational carbon upon completion next year. Framework @ Block 10 is owned and managed by Hicks Ventures, a Houston-based development company.
Market Data | May 2, 2023
Nonresidential construction spending up 0.7% in March 2023 versus previous month
National nonresidential construction spending increased by 0.7% in March, according to an Associated Builders and Contractors analysis of data published today by the U.S. Census Bureau. On a seasonally adjusted annualized basis, nonresidential spending totaled $997.1 billion for the month.
Life of an Architect Podcast | May 2, 2023
Life of an Architect Podcast Ep. 124: Show Me the Money
I get asked a lot about how much money an architect makes. Without understanding a few parameters, that’s like trying to buy a car by the pound. I spend a fair amount of my time discussing the architectural marketplace, where we can find value, what’s the going salary rate based on skill set and experience, and how badly we need this spot or that spot filled.
Hotel Facilities | May 2, 2023
U.S. hotel construction up 9% in the first quarter of 2023, led by Marriott and Hilton
In the latest United States Construction Pipeline Trend Report from Lodging Econometrics (LE), analysts report that construction pipeline projects in the U.S. continue to increase, standing at 5,545 projects/658,207 rooms at the close of Q1 2023. Up 9% by both projects and rooms year-over-year (YOY); project totals at Q1 ‘23 are just 338 projects, or 5.7%, behind the all-time high of 5,883 projects recorded in Q2 2008.
Architects | May 1, 2023
HOK names Eli Hoisington and Susan Klumpp Williams as Co-CEOs
HOK has appointed Eli Hoisington, AIA, LEED AP, and Susan Klumpp Williams, AIA, LEED AP, as its new co-chief executive officers, succeeding Bill Hellmuth, FAIA, LEED AP, who passed away on April 6, shortly after his scheduled retirement.
Multifamily Housing | May 1, 2023
A prefab multifamily housing project will deliver 200 new apartments near downtown Denver
In Denver, Mortenson, a Colorado-based builder, developer, and engineering services provider, along with joint venture partner Pinnacle Partners, has broken ground on Revival on Platte, a multifamily housing project. The 234,156-sf development will feature 200 studio, one-bedroom, and two-bedroom apartments on eight floors, with two levels of parking.
Mass Timber | May 1, 2023
SOM designs mass timber climate solutions center on Governors Island, anchored by Stony Brook University
Governors Island in New York Harbor will be home to a new climate-solutions center called The New York Climate Exchange. Designed by Skidmore, Owings & Merrill (SOM), The Exchange will develop and deploy solutions to the global climate crisis while also acting as a regional hub for the green economy. New York’s Stony Brook University will serve as the center’s anchor institution.
Market Data | May 1, 2023
AEC firm proposal activity rebounds in the first quarter of 2023: PSMJ report
Proposal activity for architecture, engineering and construction (A/E/C) firms increased significantly in the 1st Quarter of 2023, according to PSMJ’s Quarterly Market Forecast (QMF) survey. The predictive measure of the industry’s health rebounded to a net plus/minus index (NPMI) of 32.8 in the first three months of the year.
Sustainability | May 1, 2023
Increased focus on sustainability is good for business and attracting employees
A recent study, 2023 State of Design & Make by software developer Autodesk, contains some interesting takeaways for the design and construction industry. Respondents to a survey of industry leaders from the architecture, engineering, construction, product design, manufacturing, and entertainment spheres strongly support the idea that improving their organization’s sustainability practices is good for business.