“Curb appeal” – the combination of aesthetic elements that attracts potential customers – is a common goal among retail establishments.
For Furniture Row Companies, it’s an aspiration that takes on unique significance, as each of the retailer’s furniture centers includes four distinct specialty stores: Sofa Mart, Oak Express, Bedroom Expressions and Denver Mattress Co.
“These buildings are our national image and they need to be unique,” says Larry Fore, who oversees corporate construction for Furniture Row Companies nationwide. “We want people to recognize the buildings immediately upon seeing them. That’s what it’s all about.”
At Furniture Row’s newest center in Charlotte, N.C., a custom steel building by Star Building Systems enabled the retailer to achieve the flexibility, distinctive branding and interior aesthetic environment that wasn’t feasible through conventional construction.
Constructing the 69,631-sf structure involved several challenging design elements, including a complex roof with clerestory windows and a series of complex hips and valleys.
“We strive for efficiency in our buildings and architecture, and these buildings can’t be constructed any other way efficiently,” Fore says. “They are more difficult to build than a typical metal building structure because of the multifaceted roof.”
The combination of materials on the exterior storefronts helps to shape the aesthetic distinctiveness and unique identity of each specialty store.
“We used stone, brick, some decorative metals and even a log structure on part of the building,” says John Tweedy, project manager at Intergroup Architects in Littleton, Colo. “It doesn’t look like your typical metal building.”
The standing seam metal roof provides strong, clean vertical lines, and a ribbon of windows along both sides of the building brings in considerable natural light.
Steel canopies highlight each store entrance, and full cathedral-ceiling dormers – two with clerestories – provide a commanding custom presence for each retail brand.
The interior space takes advantage of the vast spans accommodated by metal building systems, providing a connected interior environment that enables shoppers to discover and shop for merchandise at multiple “stores” within the structure efficiently.
Most of the interior steel is exposed, and the columns are painted various colors to blend with the surrounding areas. The exposed white insulation facing, white painted rafters and lighting contribute to a bright aesthetic appeal.
“There’s quite a bit of exterior and interior flexibility available with metal wall panels,” Tweedy says. “When you work with a retailer, you’ve got to be creative with how you design and put the pieces together because curb appeal is so important to them.”
Based in Denver, Furniture Row Companies operates 80 multi-store centers and 30 standalone stores in 31 states.
Building Team
Owner: Furniture Row USA, LLC, Denver
Star Builder: Furniture Row USA, Charlotte, N.C.
Architect: Intergroup Architects, Littleton, Colo.
General Contractor: Catamount Constructors, Inc., Denver
Erector: Five Starr Steel, LLC, New Caney, Texas
For more information on Star Building Systems, visit: http://www.starbuildings.com.
Related Stories
| Jul 23, 2013
Paul Bertram to speak at ACEEE Summer Study on Energy Efficiency
Paul Bertram, FCSI, CDT, LEED AP and director of environment and sustainability for Kingspan Insulated Panels N.A., will present a white paper during the American Council for an Energy Efficient Economy (ACEEE) 2013 Summer Study on Energy Efficiency in Industry.
| Jul 23, 2013
It may not involve duct tape and a stick of gum, but this story would make MacGyver proud
Do you remember the days when running into an issue out at the job site meant embarking on the long RFI process? Somehow we made it work, but the time wasted waiting for information always frustrated me.
| Jul 23, 2013
Tell us how you're reimagining the medical office building
"Obamacare" implementation will add thousands of people to the ranks of the insured, including many who formerly sought primary care in emergency rooms. Now, these patients will have coverage that allows them to more easily access the typical treatment channels—and that means greater demand for services provided in medical office buildings.
| Jul 22, 2013
School officials and parents are asking one question: Can design prevent another Sandy Hook? [2013 Giants 300 Report]
The second deadliest mass shooting by a single person in U.S. history galvanizes school officials, parents, public officials, and police departments, as they scrambled to figure out how to prevent a similar incident in their communities.
| Jul 22, 2013
Competitive pressures push academia to improve residences, classrooms, rec centers [2013 Giants 300 Report]
College and university construction continues to suffer from strained government spending and stingy commercial credit.
| Jul 22, 2013
Top K-12 School Sector Construction Firms [2013 Giants 300 Report]
Gilbane, Balfour Beatty, Turner top Building Design+Construction's 2013 ranking of the largest K-12 school sector contractors and construction management firms in the U.S.
| Jul 22, 2013
Top K-12 School Sector Engineering Firms [2013 Giants 300 Report]
AECOM, URS, STV top Building Design+Construction's 2013 ranking of the largest K-12 school sector engineering and engineering/architecture firms in the U.S.
| Jul 22, 2013
Top K-12 School Sector Architecture Firms [2013 Giants 300 Report]
DLR, SHW top Building Design+Construction's 2013 ranking of the largest K-12 school sector architecture and architecture/engineering firms in the U.S.
| Jul 22, 2013
Top University Sector Construction Firms [2013 Giants 300 Report]
Whiting-Turner, Turner, Skanska top Building Design+Construction's 2013 ranking of the largest university sector contractors and construction management firms.
| Jul 22, 2013
Top University Sector Engineering Firms [2013 Giants 300 Report]
Affiliated Engineers, URS, AECOM top Building Design+Construction's 2013 ranking of the largest university sector engineering and engineering/architecture firms in the U.S.