“Curb appeal” – the combination of aesthetic elements that attracts potential customers – is a common goal among retail establishments.
For Furniture Row Companies, it’s an aspiration that takes on unique significance, as each of the retailer’s furniture centers includes four distinct specialty stores: Sofa Mart, Oak Express, Bedroom Expressions and Denver Mattress Co.
“These buildings are our national image and they need to be unique,” says Larry Fore, who oversees corporate construction for Furniture Row Companies nationwide. “We want people to recognize the buildings immediately upon seeing them. That’s what it’s all about.”
At Furniture Row’s newest center in Charlotte, N.C., a custom steel building by Star Building Systems enabled the retailer to achieve the flexibility, distinctive branding and interior aesthetic environment that wasn’t feasible through conventional construction.
Constructing the 69,631-sf structure involved several challenging design elements, including a complex roof with clerestory windows and a series of complex hips and valleys.
“We strive for efficiency in our buildings and architecture, and these buildings can’t be constructed any other way efficiently,” Fore says. “They are more difficult to build than a typical metal building structure because of the multifaceted roof.”
The combination of materials on the exterior storefronts helps to shape the aesthetic distinctiveness and unique identity of each specialty store.
“We used stone, brick, some decorative metals and even a log structure on part of the building,” says John Tweedy, project manager at Intergroup Architects in Littleton, Colo. “It doesn’t look like your typical metal building.”
The standing seam metal roof provides strong, clean vertical lines, and a ribbon of windows along both sides of the building brings in considerable natural light.
Steel canopies highlight each store entrance, and full cathedral-ceiling dormers – two with clerestories – provide a commanding custom presence for each retail brand.
The interior space takes advantage of the vast spans accommodated by metal building systems, providing a connected interior environment that enables shoppers to discover and shop for merchandise at multiple “stores” within the structure efficiently.
Most of the interior steel is exposed, and the columns are painted various colors to blend with the surrounding areas. The exposed white insulation facing, white painted rafters and lighting contribute to a bright aesthetic appeal.
“There’s quite a bit of exterior and interior flexibility available with metal wall panels,” Tweedy says. “When you work with a retailer, you’ve got to be creative with how you design and put the pieces together because curb appeal is so important to them.”
Based in Denver, Furniture Row Companies operates 80 multi-store centers and 30 standalone stores in 31 states.
Building Team
Owner: Furniture Row USA, LLC, Denver
Star Builder: Furniture Row USA, Charlotte, N.C.
Architect: Intergroup Architects, Littleton, Colo.
General Contractor: Catamount Constructors, Inc., Denver
Erector: Five Starr Steel, LLC, New Caney, Texas
For more information on Star Building Systems, visit: http://www.starbuildings.com.
Related Stories
| Jan 9, 2014
How security in schools applies to other building types
Many of the principles and concepts described in our Special Report on K-12 security also apply to other building types and markets.
| Jan 9, 2014
16 recommendations on security technology to take to your K-12 clients
From facial recognition cameras to IP-based door hardware, here are key technology-related considerations you should discuss with your school district clients.
| Jan 9, 2014
Harley Ellis Devereaux, BFHL Architects announce merger
Effective January 1, 2014, Ralph Lotito and Brett Paloutzian have merged BFHL, comprising 15 healthcare architects, with Harley Ellis Devereaux. A national architecture and engineering firm in practice since 1908, Harley Ellis Devereaux has offices in Chicago, Detroit, Los Angeles, San Diego and San Francisco, CA.
| Jan 9, 2014
Special report: Can design prevent another Sandy Hook?
Our experts say no, but it could save lives. In this report, they offer recommendations on security design you can bring to your K-12 clients to prevent, or at least mitigate, a Sandy Hook on their turf.
| Jan 7, 2014
Concrete solutions: 9 innovations for a construction essential
BD+C editors offer a roundup of new products and case studies that represent the latest breakthroughs in concrete technology.
Smart Buildings | Jan 7, 2014
9 mega redevelopments poised to transform the urban landscape
Slowed by the recession—and often by protracted negotiations—some big redevelopment plans are now moving ahead. Here’s a sampling of nine major mixed-use projects throughout the country.
| Jan 6, 2014
What is value engineering?
If you had to define value engineering in a single word, you might boil it down to "efficiency." That would be one word, but it wouldn’t be accurate.
| Jan 6, 2014
Green Building Initiative names Jerry Yudelson as new President
The Green Building Initiative announced today that it has named Jerry Yudelson as its president to accelerate growth of the non-profit and further leverage its green building assessment tools, including the highly recognized Green Globes rating system.
| Jan 6, 2014
An interview with Jerry Yudelson, President, The Green Building Initiative
Green building consultant Jerry Yudelson has been named President of the Green Building Initiative and the Green Globes rating program. BD+C's Robert Cassidy talks with Yudelson about his appointment and the future of Green Globes.
| Jan 3, 2014
Norman Foster proposes elevated bikeways throughout London
Called SkyCycle, the plan calls for the construction of wide, car-free decks atop the city's existing railway corridors.