“Curb appeal” – the combination of aesthetic elements that attracts potential customers – is a common goal among retail establishments.
For Furniture Row Companies, it’s an aspiration that takes on unique significance, as each of the retailer’s furniture centers includes four distinct specialty stores: Sofa Mart, Oak Express, Bedroom Expressions and Denver Mattress Co.
“These buildings are our national image and they need to be unique,” says Larry Fore, who oversees corporate construction for Furniture Row Companies nationwide. “We want people to recognize the buildings immediately upon seeing them. That’s what it’s all about.”
At Furniture Row’s newest center in Charlotte, N.C., a custom steel building by Star Building Systems enabled the retailer to achieve the flexibility, distinctive branding and interior aesthetic environment that wasn’t feasible through conventional construction.
Constructing the 69,631-sf structure involved several challenging design elements, including a complex roof with clerestory windows and a series of complex hips and valleys.
“We strive for efficiency in our buildings and architecture, and these buildings can’t be constructed any other way efficiently,” Fore says. “They are more difficult to build than a typical metal building structure because of the multifaceted roof.”
The combination of materials on the exterior storefronts helps to shape the aesthetic distinctiveness and unique identity of each specialty store.
“We used stone, brick, some decorative metals and even a log structure on part of the building,” says John Tweedy, project manager at Intergroup Architects in Littleton, Colo. “It doesn’t look like your typical metal building.”
The standing seam metal roof provides strong, clean vertical lines, and a ribbon of windows along both sides of the building brings in considerable natural light.
Steel canopies highlight each store entrance, and full cathedral-ceiling dormers – two with clerestories – provide a commanding custom presence for each retail brand.
The interior space takes advantage of the vast spans accommodated by metal building systems, providing a connected interior environment that enables shoppers to discover and shop for merchandise at multiple “stores” within the structure efficiently.
Most of the interior steel is exposed, and the columns are painted various colors to blend with the surrounding areas. The exposed white insulation facing, white painted rafters and lighting contribute to a bright aesthetic appeal.
“There’s quite a bit of exterior and interior flexibility available with metal wall panels,” Tweedy says. “When you work with a retailer, you’ve got to be creative with how you design and put the pieces together because curb appeal is so important to them.”
Based in Denver, Furniture Row Companies operates 80 multi-store centers and 30 standalone stores in 31 states.
Building Team
Owner: Furniture Row USA, LLC, Denver
Star Builder: Furniture Row USA, Charlotte, N.C.
Architect: Intergroup Architects, Littleton, Colo.
General Contractor: Catamount Constructors, Inc., Denver
Erector: Five Starr Steel, LLC, New Caney, Texas
For more information on Star Building Systems, visit: http://www.starbuildings.com.
Related Stories
Smart Buildings | Oct 29, 2014
SCAPE’s 'living breakwaters' resiliency development wins 2014 Buckminster Fuller Challenge
New York-based landscape architecture firm SCAPE won the Buckminster Fuller Institute’s 2014 Fuller Challenge, billed as socially responsible design’s highest award.
| Oct 28, 2014
4 keys to mastering 'design thinking' and the iteration process
When using design thinking and iteration, we’ll sometimes spend multiple days iterating idea after idea, heads down, only to realize we still don’t have it right, writes HDR's Amy Lussetto. She offers tips for success with these idea-nurturing tools.
| Oct 28, 2014
Miami accepts more modest plan to renovate its convention center
The city of Miami has awarded an $11 million contract for its on-again, off-again convention center renovation to Denver-based Fentress Architects, which will serve as the design criteria professional on this project.
| Oct 27, 2014
Davis, Calif., latest city to join race to develop 'innovation hubs'
The city plans to develop two "innovation centers" with a total of seven million sf of commercial space geared for local research and technology companies.
| Oct 27, 2014
Report estimates 1.2 million people experience LEED-certified retail centers daily
The "LEED In Motion: Retail" report includes USGBC’s conceptualization of the future of retail, emphasizing the economic and social benefit of green building for retailers of all sizes and types.
| Oct 27, 2014
Top 10 green building products for 2015
Among the breakthrough products to make BuildingGreen's annual Top-10 Green Building Products list are halogen-free polyiso insulation and a high-flow-rate biofiltration system.
| Oct 27, 2014
Studio Gang Architects designs residential tower with exoskeleton-like exterior for Miami
Jeanne Gang's design reinvents the Florida room with shaded, asymmetrical balconies.
| Oct 26, 2014
New York initiates design competition for upgrading LaGuardia, Kennedy airports
New York Gov. Andrew Cuomo said that the state would open design competitions to fix and upgrade New York City’s aging airports. But financing construction is still unsettled.
| Oct 26, 2014
Study asks: Do green schools improve student performance?
A study by DLR Group and Colorado State University attempts to quantify the student performance benefits of green schools.
Sponsored | | Oct 24, 2014
Infographic: 5 key considerations for securing modular workspace
Keep these five considerations in mind for your next project that may benefit from modular space. SPONSORED CONTENT