International architecture firm Kohn Pedersen Fox Associates (KPF) is pleased to unveil designs for DreamWorks Asia Headquarters, Oriental Dreamworks and creative offices in the new Shanghai DreamCenter, which constitutes one of the most exciting projects in China.
Located along the riverside in Xuhui District, the 463,000-square-meter DreamCenter is an integrated cultural and lifestyle landmark that will feature performing arts spaces, creative media spaces, black box and imax theaters, as well as world-class entertainment, fashionable retail areas and premium restaurants and bars.
“Together with the West Bund Media Port, this will become the world’s third great urban center for entertainment and arts alongside New York’s Broadway and London’s West End,” said DreamWorks Animation CEO Jeffrey Katzenberg. With offices on New York’s 42nd Street and in London’s Covent Garden, KPF is quite literally ‘in’ show business and has come to know what makes such creative capitals tick. In the words of KPF Principal Paul Katz, “We also know first-hand the value of locating in such creative cores, for our process, our staff, and our work as architects.”
A collaboration between Hong Kong Lan Kwai Fong Group, DreamWorks Animation and Shanghai China Media Capital, the DreamCenter is the flagship project of Shanghai’s West Bund Media Port, a large-scale development focused on creative and digital media, technology, and cultural industries.
Katz commented, “We’ve watched Shanghai develop into a global city. And now, three visionaries, three of the most influential shapers of global culture in the 21st century are coming together to create its creative hub: Jeffrey Katzenberg, who heads one of the most influential studios in the industry; Allan Zeman, who has made such a huge contribution to Hong Kong, including the development of Lan Kwai Fong in HK and now China, which transformed the culture of public space and demonstrated a new respect for international lifestyle and world-class entertainment; and Li Ruigang, the visionary who has punctuated the evolution of China’s media and entertainment industry. In 20 years, Shanghai has transformed itself from an agrarian-based economy to one of the leading post-industrial economies in Asia. The DreamCenter project will further define Shanghai’s role as a global meeting-place for creative industry, technology, entertainment, and culture.”
Through the revitalization of the hundred-year-old former cement factory and other industrial artifacts into iconic creative live performance venues and F&B facilities, DreamCenter blends together the site’s industrial and cultural history with modern architecture, offering an unseen experience for the people of Shanghai and international tourists.
KPF’s two-block design represents the creative heart of the master plan—and its largest district. The eastern block is home to a pair of creative office towers, a theater building and arts building, whose open-air rooftop features a sculpture garden. The western block features a pair of towers (DreamCenter’s tallest), which angle slightly as they rise above this space, framing the views westward towards the DreamCenter and Huangpu Riverfront and creating “sky canyons” that capture the sky by day and emanate light and activity by night. At the base of the tower, the design includes a direct connection to the Shanghai Metro, a shared retail podium, and an elevated pedestrian walkway lined with shops and restaurants that extends eastward to connect the entire development.
Like KPF’s designs for Roppongi Hills in Tokyo, Hudson Yards in New York, and Covent Garden in London, Shanghai DreamCenter will become the great gathering place for the city, bringing together diverse activities, industries, and cultures, and enabling this energy and streetlife to radiate outwards, activating the city.
Construction of the Shanghai DreamCenter will begin this year and is expected to complete in 2017.
About Kohn Pedersen Fox Associates (KPF)
Kohn Pedersen Fox Associates (KPF) is one of the world’s pre-eminent architecture firms, providing architecture, interior, programming and masterplanning services for clients in both the public and private sectors. Operating as one firm with six global offices, KPF is led by 24 Principals and 27 Directors. The firm’s 600+ staff members come from 43 different countries, speak more than 30 languages and include over 80 LEED accredited professionals.
KPF’s diverse portfolio, which features over 70 projects certified or pursuing green building certification, comprises corporate, hospitality, residential, academic, civic, transportation and mixed-use projects located in more than 35 countries. The firm’s recent work includes the Abu Dhabi International Airport, the Shanghai World Financial Center, the International Commerce Centre in Hong Kong, New Songdo City in Korea, the Mandarin Oriental Las Vegas, the RBC Centre and Ritz? Carlton in Toronto, and Heron Tower, Sixty London and Unilever House in London.
Related Stories
Women in Design+Construction | Jun 2, 2022
Women in Architecture: How HMC Pioneers Gender Equality
A survey by the Association of Collegiate Schools of Architecture (ACSA) shows that while women account for nearly half of graduates from architecture programs, they only make up about 15 percent of licensed architects.
Codes and Standards | Jun 2, 2022
New design guide for hybrid steel-mass timber frames released
The American Institute of Steel Construction (AISC) has released the first-ever set of U.S. recommendations for hybrid steel frames with mass timber floors, according to a news release.
Mass Timber | Jun 2, 2022
Brooklyn is home to New York City’s first mass timber condo building
In the Brooklyn neighborhood of Park Slope, the newly completed Timber House is New York City’s first mass timber condominium building and its largest mass timber project (by height and square footage).
Codes and Standards | Jun 1, 2022
HKS, U. of Texas Dallas partner on brain health study
HKS and The University of Texas at Dallas’ Center for BrainHealth are conducting a six-month study to improve the way the firm’s employees work, collaborate, and innovate, both individually and as an organization, according to a news release.
Building Team | Jun 1, 2022
Pennsylvania’s Longwood Gardens to get a $250 million transformation
Longwood Gardens, a botanical garden with about 1,100 acres in Pennsylvania’s Brandywine Valley, recently announced plans to transform its core area of conservatory gardens.
Mass Timber | May 31, 2022
Tall mass timber buildings number 139 worldwide
An audit of tall mass timber buildings turned up 139 such structures around the world either complete, under construction, or proposed.
Hotel Facilities | May 31, 2022
Checking out: Tips for converting hotels to housing
Many building owners are considering repositioning their hotels into another property type, such as senior living communities and rental apartments. Here's advice for getting started.
Museums | May 31, 2022
University of Texas at Dallas breaks ground on new 12-acre cultural district
The University of Texas at Dallas (UT Dallas) recently broke ground on the Crow Museum of Asian Art, the first phase of a new 12-acre cultural district on campus.
BAS and Security | May 26, 2022
Can your intelligent building outsmart hackers?
ESD's security services studio leader Coleman Wolf offers tips, advice, and lessons for protecting real estate assets from cyberattacks.
Sports and Recreational Facilities | May 26, 2022
WNBA practice facility will offer training opportunities for female athletes and youth
The Seattle Storm’s Center for Basketball Performance will feature amenities for community youth, including basketball courts, a nutrition center, and strength and conditioning training spaces.