Danish firm BIG unveils their newest design – a spiraling structure of steel and glass that juts down into the earth at La Vallée de Joux, Switzerland, for luxury watchmaker company Audemars Piguet.
BIG, along with HG Merz, Luchinger & Meyer and Muller Illien were commissioned by the company to design their newest flagship, which will also be an expansion of the company’s headquarters.
The 25,800-sf pavilion will house the company’s museum, called Maison des Fondateurs. According to Jasmine Audemars, president of Audemars Piguet’s Board of Directors, the museum will be “a place for people to enjoy and share the passion of watchmaking.”
The spiral shape is a storytelling device for the company’s history; as visitors walk down, they are guided through a linear sequence of spaces and events through lounges, galleries and workshops, until they are eventually led to the heritage building in a workshop where the company originated.
In addition to the pavilion, the building will include an underground guest house with windows camouflaged under grassy hills, providing views over the Vallée de Joux.
Bjarke Ingels, founding partner of BIG, comments on the design: “Watchmaking like architecture is the art and science of invigorating inanimate matter with intelligence and performance. It is the art of imbuing metals and minerals with energy, movement, intelligence and measure – to bring it to life in the form of telling time. Unlike most machines and most buildings today that have a disconnect between the body and the mind, the hardware and the software, for the Maison des Fondateurs we have attempted to completely integrate the geometry and the performance, the form and the function, the space and the structure, the interior and the exterior in a symbiotic hole”.
“La Maison des Fondateurs not only symbolises the deep connection between the brand and its origins but also its spirit of independence and avant-garde,” Audemars adds.
Related Stories
| Feb 27, 2012
Consigli complete first building for Bigelow Ocean Sciences Campus
Designed by WBRC Architects Engineers in association with Perkins + Will.
| Feb 27, 2012
Hollister completes fit-out of 41,500-sf office space in Princeton, N.J.
Intricate interior project involved construction of more than 80 offices.
| Feb 27, 2012
Research Institute at Texas Children’s Hospital building receives LEED Gold
Innovative and sustainable design reflects best environmental building practices.
| Feb 26, 2012
Milwaukee U-Haul facility receives LEED-CI Silver
The new elements of the facility now include: efficient lighting with day-lighting controls and occupancy sensors, a high-efficiency HVAC system used in conjunction with a newly constructed thermal envelope to help reduce energy consumption, and the installation of low-flow fixtures to reduce water consumption.
| Feb 26, 2012
Hollister Construction awarded 42,000-sf office fit-out in Holtsville, N.Y.
Space leased by U.S. General Service Administration.
| Feb 26, 2012
Alvarez-Glasman & Colvin’s Chen LEED certified
Chen works closely with property owners to ensure that their properties meet and exceed all industry standards, and also provide long-term energy savings.
| Feb 24, 2012
ABI remains positive for three straight months
The AIA reported the January ABI score was 50.9, following a mark of 51.0 in December.
| Feb 24, 2012
Larry Lord joins HDR Architecture as south region science and technology director
A founding partner at Lord, Aeck & Sargent, Lord is nationally renowned for his leadership in architecture for complex projects.
| Feb 24, 2012
Pottorff elevated to principal at Ricci Greene Associates
Pottorff is recognized in the justice field as an expert solely dedicated to the design and planning of courts and urban jails in both the U.S. and Canada.
