Danish firm BIG unveils their newest design – a spiraling structure of steel and glass that juts down into the earth at La Vallée de Joux, Switzerland, for luxury watchmaker company Audemars Piguet.
BIG, along with HG Merz, Luchinger & Meyer and Muller Illien were commissioned by the company to design their newest flagship, which will also be an expansion of the company’s headquarters.
The 25,800-sf pavilion will house the company’s museum, called Maison des Fondateurs. According to Jasmine Audemars, president of Audemars Piguet’s Board of Directors, the museum will be “a place for people to enjoy and share the passion of watchmaking.”
The spiral shape is a storytelling device for the company’s history; as visitors walk down, they are guided through a linear sequence of spaces and events through lounges, galleries and workshops, until they are eventually led to the heritage building in a workshop where the company originated.
In addition to the pavilion, the building will include an underground guest house with windows camouflaged under grassy hills, providing views over the Vallée de Joux.
Bjarke Ingels, founding partner of BIG, comments on the design: “Watchmaking like architecture is the art and science of invigorating inanimate matter with intelligence and performance. It is the art of imbuing metals and minerals with energy, movement, intelligence and measure – to bring it to life in the form of telling time. Unlike most machines and most buildings today that have a disconnect between the body and the mind, the hardware and the software, for the Maison des Fondateurs we have attempted to completely integrate the geometry and the performance, the form and the function, the space and the structure, the interior and the exterior in a symbiotic hole”.
“La Maison des Fondateurs not only symbolises the deep connection between the brand and its origins but also its spirit of independence and avant-garde,” Audemars adds.
Related Stories
| Apr 6, 2012
Batson-Cook breaks ground on hotel adjacent to Infantry Museum & Fort Benning
The four-story, 65,000-ft property will feature 102 hotel rooms, including 14 studio suites.
| Apr 6, 2012
Perkins Eastman unveils Qatar mixed-use sports complex
Home stadium for Lekhwiya Club a vibrant addition to Doha’s architectural identity.
| Apr 5, 2012
5 tips for a successful door and window retrofit
An exclusive tip sheet to help the Building Team manage door and window retrofits successfully.
| Apr 4, 2012
Educational facilities see long-term benefits of fiber cement cladding
Illumination panels made for a trouble-free, quick installation at a cost-effective price.
| Apr 4, 2012
HDS designs Mount Auburn Hospital’s new healthcare center in Waltham, Mass.
HDS Architecture provided design services for all the Mount Auburn Healthcare suites including coordination of HVAC and FP engineering.
| Apr 4, 2012
Bald joins the Harmon glazing team
Bald has 13 years of experience in the glazing industry, coming to Harmon from Trainor where he was the regional manager of the Mid-Atlantic region.
| Apr 4, 2012
JCJ Architecture designs New York City's first casino
Aqueduct Racetrack complex transformed into modern entertainment destination.
| Apr 4, 2012
San Antonio animal hospital earns LEED Platinum certification
Middleman Construction Company builds the city?s first commercial building to earn certification.
| Apr 4, 2012
Hason joins RNL’s as MENA regional director
Hason specializes in planning and urban design, hospitality, office, corporate headquarters and transportation structures, as well as, higher education and museum facilities.
| Apr 3, 2012
Product Solutions
Two new PV systems; a lighter shelf; and fire alarm/emergency communication system.
