Danish firm BIG unveils their newest design – a spiraling structure of steel and glass that juts down into the earth at La Vallée de Joux, Switzerland, for luxury watchmaker company Audemars Piguet.
BIG, along with HG Merz, Luchinger & Meyer and Muller Illien were commissioned by the company to design their newest flagship, which will also be an expansion of the company’s headquarters.
The 25,800-sf pavilion will house the company’s museum, called Maison des Fondateurs. According to Jasmine Audemars, president of Audemars Piguet’s Board of Directors, the museum will be “a place for people to enjoy and share the passion of watchmaking.”
The spiral shape is a storytelling device for the company’s history; as visitors walk down, they are guided through a linear sequence of spaces and events through lounges, galleries and workshops, until they are eventually led to the heritage building in a workshop where the company originated.
In addition to the pavilion, the building will include an underground guest house with windows camouflaged under grassy hills, providing views over the Vallée de Joux.
Bjarke Ingels, founding partner of BIG, comments on the design: “Watchmaking like architecture is the art and science of invigorating inanimate matter with intelligence and performance. It is the art of imbuing metals and minerals with energy, movement, intelligence and measure – to bring it to life in the form of telling time. Unlike most machines and most buildings today that have a disconnect between the body and the mind, the hardware and the software, for the Maison des Fondateurs we have attempted to completely integrate the geometry and the performance, the form and the function, the space and the structure, the interior and the exterior in a symbiotic hole”.
“La Maison des Fondateurs not only symbolises the deep connection between the brand and its origins but also its spirit of independence and avant-garde,” Audemars adds.
Related Stories
| Apr 18, 2013
Calatrava projects encounter issues with water, structure, Guardian says
A dozen years after Calatrava built the spectacular Ysios winery in the rainy Alava region of northern Spain, the building's dramatic, undulating roof continues to let in the damp.
| Apr 17, 2013
Frank Lloyd Wright's Park Avenue showroom demolished
New York loses another architectural gem by Frank Lloyd Wright as new owner razes auto showroom.
| Apr 17, 2013
First look: Renzo Piano's glass-domed motion pictures museum
The Academy of Motion Picture Arts and Sciences last week released preliminary plans for its $300 million Academy of Motion Picture Arts and Sciences museum in Los Angeles, designed by Renzo Piano and local architect Zoltan Pali.
| Apr 16, 2013
5 projects that profited from insulated metal panels
From an orchid-shaped visitor center to California’s largest public works project, each of these projects benefited from IMP technology.
| Apr 16, 2013
AIA/NCARB survey shows rosier picture for emerging professionals
In 2010, the AIA/NCARB Internship and Career Survey of emerging professionals took a snapshot of young designers during a time ofintense economic contraction, when they were often the first to suffer. But in the two years since, emerging professionals have begun experiencing a rebound.
| Apr 15, 2013
Seattle school certified as world's fourth Living Building
Bertschi School, an independent elementary school in the Capitol Hill neighborhood of Seattle, Wash., is now home to the first Living Building on the West Coast and the world’s fourth fully-certified Living Building.
| Apr 15, 2013
Advanced lighting controls and exterior tactics for better illumination - AIA/CES course
To achieve the goals of sustainability and high performance, stakeholders in new construction and renovation projects must rein in energy consumption, including lighting. This course presents detailed information about lighting control strategies that contribute to energy efficient buildings and occupant well-being, as well as tips for lighting building exteriors effectively and efficiently.
| Apr 15, 2013
eBay, Microsoft, Walt Disney World among keynote speakers for 2013 SMPS Conference, July 31 – August 2 in Orlando
The Society for Marketing Professional Services (SMPS) is pleased to announce the keynote speakers for ?Build Business: Dream Big!,? its 2013 conference to be held July 31 – August 2 at the Walt Disney World® Swan and Dolphin in Orlando.
| Apr 15, 2013
Using software and the power of the cloud to connect your back office to your field operations [webinar]
This webinar will focus on a new software subscription service that will help construction companies, general and specialty contractors connect their back office infrastructure with all of their field operations. The service will help capture, manage and report on the progress of existing construction jobs and help in the planning of new ones.