Danish firm BIG unveils their newest design – a spiraling structure of steel and glass that juts down into the earth at La Vallée de Joux, Switzerland, for luxury watchmaker company Audemars Piguet.
BIG, along with HG Merz, Luchinger & Meyer and Muller Illien were commissioned by the company to design their newest flagship, which will also be an expansion of the company’s headquarters.
The 25,800-sf pavilion will house the company’s museum, called Maison des Fondateurs. According to Jasmine Audemars, president of Audemars Piguet’s Board of Directors, the museum will be “a place for people to enjoy and share the passion of watchmaking.”
The spiral shape is a storytelling device for the company’s history; as visitors walk down, they are guided through a linear sequence of spaces and events through lounges, galleries and workshops, until they are eventually led to the heritage building in a workshop where the company originated.
In addition to the pavilion, the building will include an underground guest house with windows camouflaged under grassy hills, providing views over the Vallée de Joux.
Bjarke Ingels, founding partner of BIG, comments on the design: “Watchmaking like architecture is the art and science of invigorating inanimate matter with intelligence and performance. It is the art of imbuing metals and minerals with energy, movement, intelligence and measure – to bring it to life in the form of telling time. Unlike most machines and most buildings today that have a disconnect between the body and the mind, the hardware and the software, for the Maison des Fondateurs we have attempted to completely integrate the geometry and the performance, the form and the function, the space and the structure, the interior and the exterior in a symbiotic hole”.
“La Maison des Fondateurs not only symbolises the deep connection between the brand and its origins but also its spirit of independence and avant-garde,” Audemars adds.
Related Stories
| Jun 12, 2013
‘Talking’ Braille maps help the visual impaired
Talking pen technology, combined with tactile maps, allows blind people to more easily make their way around BART stations in the Bay Area.
| Jun 11, 2013
Music/dance building supports sweet harmony [2013 Building Team Award winner]
A LEED Gold project enhances a busy Chicago neighborhood, meeting ambitious criteria for acoustical design and adaptability.
| Jun 11, 2013
Vertical urban campus fills a tall order [2013 Building Team Award winner]
Roosevelt University builds a 32-story tower to satisfy students’ needs for housing, instruction, and recreation.
| Jun 11, 2013
Building a better box: High-bay lab aims for net-zero [2013 Building Team Award winner]
Building Team cooperation and expertise help Georgia Tech create a LEED Platinum building for energy science.
| Jun 11, 2013
Finnish elevator technology could facilitate supertall building design
KONE Corporation has announced a new elevator technology that could make it possible for supertall buildings to reach new heights by eliminating several problems of existing elevator technology. The firm's new UltraRope hoisting system uses a rope with a carbon-fiber core and high-friction coating, rather than conventional steel rope.
| Jun 10, 2013
Lake Washington STEM school combines modular and site-built construction to meet ambitious schedule
When the Lake Washington School District outside Seattle needed a new high school built on an ambitious permitting and construction schedule of seven months, modular construction proved to be an ideal solution.
| Jun 7, 2013
Must see: Building façade made of massive concrete drain pipes
Looking to create a unique atmosphere using natural materials for the Prahran Hotel pub near Melbourne, local architect Techné Architects cleverly incorporated a series of concrete sewer pipes into the building's main façade.
| Jun 7, 2013
40 Under 40 retrospective: Where are they now?
Every month we’ll be catching up with past 40 Under 40 honorees to see what they’ve been up to since winning the award. This month we focus on a construction manager and a healthcare designer.
| Jun 7, 2013
First look: University of Utah's ‘teaching hospital for law’
The University of Utah broke ground on its cutting-edge College of Law building, which will facilitate new approaches to legal education based on more hands-on learning and skills training.
| Jun 7, 2013
First look: Austin breaks ground on 'light-filled' Central Library
The design scheme by Lake|Flato and Shepley Bulfinch incorporates reading "porches" and a light-filled, six-story atrium.