Danish firm BIG unveils their newest design – a spiraling structure of steel and glass that juts down into the earth at La Vallée de Joux, Switzerland, for luxury watchmaker company Audemars Piguet.
BIG, along with HG Merz, Luchinger & Meyer and Muller Illien were commissioned by the company to design their newest flagship, which will also be an expansion of the company’s headquarters.
The 25,800-sf pavilion will house the company’s museum, called Maison des Fondateurs. According to Jasmine Audemars, president of Audemars Piguet’s Board of Directors, the museum will be “a place for people to enjoy and share the passion of watchmaking.”
The spiral shape is a storytelling device for the company’s history; as visitors walk down, they are guided through a linear sequence of spaces and events through lounges, galleries and workshops, until they are eventually led to the heritage building in a workshop where the company originated.
In addition to the pavilion, the building will include an underground guest house with windows camouflaged under grassy hills, providing views over the Vallée de Joux.
Bjarke Ingels, founding partner of BIG, comments on the design: “Watchmaking like architecture is the art and science of invigorating inanimate matter with intelligence and performance. It is the art of imbuing metals and minerals with energy, movement, intelligence and measure – to bring it to life in the form of telling time. Unlike most machines and most buildings today that have a disconnect between the body and the mind, the hardware and the software, for the Maison des Fondateurs we have attempted to completely integrate the geometry and the performance, the form and the function, the space and the structure, the interior and the exterior in a symbiotic hole”.
“La Maison des Fondateurs not only symbolises the deep connection between the brand and its origins but also its spirit of independence and avant-garde,” Audemars adds.
Related Stories
| Apr 3, 2014
Security, accountability, and cloud access: Can you really have it all?
I’ve heard countless stories of conversations between project engineers and IT professionals who can’t come to an agreement on the level of security needed to protect their data while making it more accessible—not only externally, but also internally.
| Apr 2, 2014
The new model of healthcare facility management
A growing number of healthcare organizations are moving to an integrated real estate model in an effort to better manage costs, respond to regulatory requirements, and support changes in patient care delivery.
| Apr 2, 2014
8 tips for avoiding thermal bridges in window applications
Aligning thermal breaks and applying air barriers are among the top design and installation tricks recommended by building enclosure experts.
| Apr 2, 2014
Check out the stunning research facility just named 2014 Lab of the Year [slideshow]
NREL's Energy Systems Integration Facility takes top honors in R&D Magazine's 48th annual lab design awards.
| Apr 1, 2014
The risks of mismatched fire-rated assemblies
Mismatched fire-rated glass and framing happens more often than you think. Failing to confirm that the tested and listed performance capabilities of the framing system match those of the glazing can create a financial nightmare for the entire building team.
| Apr 1, 2014
Planned global commerce center breaks ground near Phoenix
When completed, PhoenixMart will be one of the largest single-level trade centers in the U.S.
| Apr 1, 2014
Paints, coatings and sealants: Choosing products and procedures for best performance
This course covers life cycle assessment, color selection, emissions, durability, resilience, corrosion resistance, specification standards, and other critical aspects of choosing coatings for interior and exterior walls, ceilings, and roofs.
| Mar 31, 2014
Extreme conversion: Soaring Canadian church transformed into contemporary library
Even before the St. Denys-du-Plateau Church was converted into a library, it was an unusual building, with a towering nave designed to mimic a huge tent inflated by the wind.
| Mar 31, 2014
Tips for creating a competitive bid using codes and loads
Landing a project feels like winning a prize, sort of like finding that forgotten $20 bill in the pocket of a pair of jeans you haven’t worn in a while. But living on the “chance” of winning a job isn’t a great way to pay your electric bill. So, how do you swing the chances in your favor?
Sponsored | | Mar 30, 2014
Ontario Leisure Centre stays ahead of the curve with channel glass
The new Bradford West Gwillimbury Leisure Centre features a 1,400-sf serpentine channel glass wall that delivers dramatic visual appeal for its residents.