Danish firm BIG unveils their newest design – a spiraling structure of steel and glass that juts down into the earth at La Vallée de Joux, Switzerland, for luxury watchmaker company Audemars Piguet.
BIG, along with HG Merz, Luchinger & Meyer and Muller Illien were commissioned by the company to design their newest flagship, which will also be an expansion of the company’s headquarters.
The 25,800-sf pavilion will house the company’s museum, called Maison des Fondateurs. According to Jasmine Audemars, president of Audemars Piguet’s Board of Directors, the museum will be “a place for people to enjoy and share the passion of watchmaking.”
The spiral shape is a storytelling device for the company’s history; as visitors walk down, they are guided through a linear sequence of spaces and events through lounges, galleries and workshops, until they are eventually led to the heritage building in a workshop where the company originated.
In addition to the pavilion, the building will include an underground guest house with windows camouflaged under grassy hills, providing views over the Vallée de Joux.
Bjarke Ingels, founding partner of BIG, comments on the design: “Watchmaking like architecture is the art and science of invigorating inanimate matter with intelligence and performance. It is the art of imbuing metals and minerals with energy, movement, intelligence and measure – to bring it to life in the form of telling time. Unlike most machines and most buildings today that have a disconnect between the body and the mind, the hardware and the software, for the Maison des Fondateurs we have attempted to completely integrate the geometry and the performance, the form and the function, the space and the structure, the interior and the exterior in a symbiotic hole”.
“La Maison des Fondateurs not only symbolises the deep connection between the brand and its origins but also its spirit of independence and avant-garde,” Audemars adds.
Related Stories
| Sep 17, 2014
New hub on campus: Where learning is headed and what it means for the college campus
It seems that the most recent buildings to pop up on college campuses are trying to do more than just support academics. They are acting as hubs for all sorts of on-campus activities, writes Gensler's David Broz.
Sponsored | | Sep 17, 2014
The balance between innovation and standardization – How DPR Construction achieves both
How does DPR strike a balance between standardization and innovation? In today’s Digital COM video Blog, Sasha Reed interviews Nathan Wood, Innovator with DPR Construction, to learn more about their successful approach to fueling innovation. SPONSORED CONTENT
| Sep 16, 2014
Ranked: Top hotel sector AEC firms [2014 Giants 300 Report]
Tutor Perini, Gensler, and AECOM top BD+C's rankings of design and construction firms with the most revenue from hospitality sector projects, as reported in the 2014 Giants 300 Report.
| Sep 16, 2014
Studies reveal growing demand for LEED-credentialed professionals across building sector
The study showed that demand for the LEED Accredited Professional and LEED Green Associate credentials grew 46 percent over a 12-month period.
| Sep 16, 2014
Shigeru Ban’s design wins Tainan Museum of Fine Arts competition
Pritzker Prize-winning architect Shigeru Ban has won an international competition organized by The Tainan Museum of Art in Taiwan. Ban's design features cascading volumes with an auditorium, classrooms, and exhibition galleries.
| Sep 16, 2014
Competition asks architects, designers to reimagine the future of national parks
National Parks Now asks entrants to propose all types of interventions for parks, including interactive installations, site-specific education and leisure opportunities, outreach and engagement campaigns, and self-led tours.
| Sep 15, 2014
Sustainability rating systems: Are they doomed?
None of the hundreds of existing green building rating systems is perfect. Some of them are too documentation-heavy. Some increase short-term project cost. Some aren’t rigorous enough or include contentious issues, writes HDR's Michaella Wittmann.
| Sep 15, 2014
Ranked: Top international AEC firms [2014 Giants 300 Report]
Parsons Brinckerhoff, Gensler, and Jacobs top BD+C's rankings of U.S.-based design and construction firms with the most revenue from international projects, as reported in the 2014 Giants 300 Report.
| Sep 15, 2014
Argentina reveals plans for Latin America’s tallest structure
Argentine President Cristina Fernández de Kirchner announces the winning design by MRA+A Álvarez | Bernabó | Sabatini for the capital's new miexed use tower.
| Sep 15, 2014
Perkins+Will unveils design for Ghana's largest hospital
The new hospital will be home to numerous hospital services including public health, accident and emergency, imaging, obstetrics, gynecology, dental, surgical, intensive care and administration.
