Danish firm BIG unveils their newest design – a spiraling structure of steel and glass that juts down into the earth at La Vallée de Joux, Switzerland, for luxury watchmaker company Audemars Piguet.
BIG, along with HG Merz, Luchinger & Meyer and Muller Illien were commissioned by the company to design their newest flagship, which will also be an expansion of the company’s headquarters.
The 25,800-sf pavilion will house the company’s museum, called Maison des Fondateurs. According to Jasmine Audemars, president of Audemars Piguet’s Board of Directors, the museum will be “a place for people to enjoy and share the passion of watchmaking.”
The spiral shape is a storytelling device for the company’s history; as visitors walk down, they are guided through a linear sequence of spaces and events through lounges, galleries and workshops, until they are eventually led to the heritage building in a workshop where the company originated.
In addition to the pavilion, the building will include an underground guest house with windows camouflaged under grassy hills, providing views over the Vallée de Joux.
Bjarke Ingels, founding partner of BIG, comments on the design: “Watchmaking like architecture is the art and science of invigorating inanimate matter with intelligence and performance. It is the art of imbuing metals and minerals with energy, movement, intelligence and measure – to bring it to life in the form of telling time. Unlike most machines and most buildings today that have a disconnect between the body and the mind, the hardware and the software, for the Maison des Fondateurs we have attempted to completely integrate the geometry and the performance, the form and the function, the space and the structure, the interior and the exterior in a symbiotic hole”.
“La Maison des Fondateurs not only symbolises the deep connection between the brand and its origins but also its spirit of independence and avant-garde,” Audemars adds.
Related Stories
Codes and Standards | Apr 6, 2015
Industry groups petition for change order reform on federal projects
Nine design and construction associations ask for assurance that funds available for additional work.
High-rise Construction | Apr 6, 2015
Melbourne tower will light up depending on weather
The tower will be illuminated by 164-foot-tall beams of LED light based on weather updates from the Bureau of Meteorology.
BIM and Information Technology | Apr 3, 2015
French startup develops drone camera that overlays video with 3D images
The new drones can capture video and overlay the shot results with 3D images and augmented reality remotely.
Libraries | Apr 2, 2015
6 award-winning libraries showcase next-gen design strategies
The new Cedar Rapids Public Library and the restored Slover Library in Norfolk, Va., are among six breakthrough projects honored with 2015 AIA/ALA Library Building Awards.
Contractors | Apr 1, 2015
ABC: Nonresidential construction spending flat in February
The Associated Builders and Contractors forecasts a robust nonresidential construction spending recovery in 2015, despite an underwhelming start.
Office Buildings | Apr 1, 2015
IBM's supercomputer Watson finds new home in Manhattan's Silicon Alley
The new headquarters for the former Jeopardy champ was conceived as a showcase for Watson’s capabilities, and as an inspirational workspace for Millennials and idea generators of all ages.
Sponsored | Fire and Life Safety | Apr 1, 2015
Radiant Heat: The Invisible Killer
Where there’s smoke, there’s fire. Where there’s fire, there’s the deadly threat of radiant heat.
Modular Building | Mar 31, 2015
Phoenix apartment complex will be made from recycled shipping containers
The eight-unit complex, called Containers on Grand, was inspired by the need for affordable and sustainable housing near the city's core.
Cultural Facilities | Mar 31, 2015
Pratt Institute to offer first-ever degree in placemaking
As part of its new Urban Placemaking and Management degree, Pratt will offer courses on topics such as "the history and theory of public space" and the "economics of place."
Architects | Mar 30, 2015
Q+A with Arthur Gensler, and advice from his new book
"Designers need to be trained to solve their clients’ problems through design while leading their own firms to become sustainable practices," says Gensler.