Danish firm BIG unveils their newest design – a spiraling structure of steel and glass that juts down into the earth at La Vallée de Joux, Switzerland, for luxury watchmaker company Audemars Piguet.
BIG, along with HG Merz, Luchinger & Meyer and Muller Illien were commissioned by the company to design their newest flagship, which will also be an expansion of the company’s headquarters.
The 25,800-sf pavilion will house the company’s museum, called Maison des Fondateurs. According to Jasmine Audemars, president of Audemars Piguet’s Board of Directors, the museum will be “a place for people to enjoy and share the passion of watchmaking.”
The spiral shape is a storytelling device for the company’s history; as visitors walk down, they are guided through a linear sequence of spaces and events through lounges, galleries and workshops, until they are eventually led to the heritage building in a workshop where the company originated.
In addition to the pavilion, the building will include an underground guest house with windows camouflaged under grassy hills, providing views over the Vallée de Joux.
Bjarke Ingels, founding partner of BIG, comments on the design: “Watchmaking like architecture is the art and science of invigorating inanimate matter with intelligence and performance. It is the art of imbuing metals and minerals with energy, movement, intelligence and measure – to bring it to life in the form of telling time. Unlike most machines and most buildings today that have a disconnect between the body and the mind, the hardware and the software, for the Maison des Fondateurs we have attempted to completely integrate the geometry and the performance, the form and the function, the space and the structure, the interior and the exterior in a symbiotic hole”.
“La Maison des Fondateurs not only symbolises the deep connection between the brand and its origins but also its spirit of independence and avant-garde,” Audemars adds.
Related Stories
Coronavirus | Apr 4, 2020
COVID-19: Architecture firms churn out protective face shields using their 3D printers
Architecture firms from coast to coast have suddenly turned into manufacturing centers for the production of protective face shields and face masks for use by healthcare workers fighting the COVID-10 pandemic.
Coronavirus | Mar 30, 2020
Learning from covid-19: Campuses are poised to help students be happier
Overcoming isolation isn’t just about the technological face to face, it is about finding meaningful connection and “togetherness”.
Coronavirus | Mar 15, 2020
Designing office building lobbies to respond to the coronavirus
Touch-free design solutions and air purifiers can enhance workplace wellness.
Architects | Mar 11, 2020
S/L/A/M/ Collaborative grows significantly in deal with CBRE
The architectural firm acquires five of Heery’s practices and adds 70 people.
University Buildings | Mar 9, 2020
Designing campus buildings through an equity lens
As colleges become more diverse, campus conversation is focusing on how to create equitable environments that welcome all voices.
Architects | Mar 9, 2020
New York's façade inspection program gets an overhaul following a death from falling terra cotta
January 14, 2020, kicked off big changes to the NYC Local Law 11 Façade Inspection and Safety Program (FISP) for Cycle 9.
Healthcare Facilities | Mar 9, 2020
Mobile wayfinding platform helps patients, visitors navigate convoluted health campuses
Gozio Health uses a robot to roam hospital campuses to capture data and create detailed maps of the building spaces and campus.
AEC Innovators | Mar 5, 2020
These 17 women are changing the face of construction
During this Women in Construction Week, we shine a spotlight on 17 female leaders in design, construction, and real estate to spur an important conversation of diversity, inclusion, and empowerment.
Architects | Mar 4, 2020
Yvonne Farrell and Shelley McNamara receive the 2020 Pritzker Architecture Prize
As architects and educators since the 1970s, Farrell and McNamara create spaces that are at once respectful and new.
Education Facilities | Mar 3, 2020
Carisima Koenig, AIA, joins Perkins Eastman as Associate Higher Education Practice Leader
Perkins Eastman as Associate Higher Education Practice Leader