From pearlescent and iridescent coatings to highly accurate color-matching tools to programmable, color-changing LED lights, color is taking on a bigger and increasingly high-tech role on building projects.
The widespread growth of colorized materials—from metal wall and roof panels to glass and glazing systems, to metal mesh assemblies—and the availability of custom colors across a broad range of product lines have provided architects and designers with almost limitless options for exterior and interior design projects.
Technology tools like 3D modeling software and color-matching apps have taken much of the guesswork out of evaluating colors and color palettes for building design projects. And advances in manufacturing—from new textile printing methods to novel coating formulations—are leading to breakthroughs in hues, patterns, textures, and special effects in colorized materials and finishes.
Given the “color craze” in architecture, it is no surprise that most design professionals believe that color plays a more-critical role in today’s building design projects than those from a decade ago.
Findings from BD+C's 2020 Color Trends Report
Two-thirds of architects, interior designers, and color experts surveyed between December 2019 and March 2020 by Building Design+Construction for the 2020 Color Trends Survey said that color on design projects (interior spaces and exterior design) is more important today than it was a decade ago. And fewer than 2% believe color is less important.
The growth in demand for color in the commercial, institutional, and multifamily building sectors is being driven by several converging trends. For one, clients are more willing to accept risk and variation on their projects, according to survey respondents.
“Especially for interiors, the story told by a color palette is crucial to creating an experience that can be differentiated from the norm,” said one architect respondent.
The rising cost of materials and construction is another important consideration: “Color is one of the easiest ways to add impact for the least amount of cost, thus more important today with the rising costs of everything.”
The final PDF report of BD+C's 2020 Color Trends Survey includes data on:
- Innovations in color and colorized materials
- Specification trends in color and colorized materials
- Source of color expertise and inspiration in design firms
- The importance of color on today's building projects (interior and exterior applications)
- The importance of color in 2020 vs. 2010
- Reasons for the change in the importance of color on building projects
- Use of special effect coatings
- Biggest innovations in color related to interior or exterior building design
Download the 2020 Color Trends Survey report (short registration required)
Special thanks to Sherwin-Williams Coil Coatings
for their support of this BD+C editorial research project.
More at coil.sherwin.com.
Related Stories
| Aug 11, 2010
Populous selected to design 'crystalline skin' stadium for 2014 Winter Olympics
Russian officials have selected global architect Populous to design the main stadium for the 2014 Winter Olympic and Paralympic Games in Sochi, Russia. The 40,000-seat stadium will feature a crystalline skin that "engages with its surroundings by day and provides an iconic representation of the color and spectacle of the games when illuminated at night," said Populous senior principal John Barrow.
| Aug 11, 2010
M&A deal volume down 67% in engineering/construction sector: PricewaterhouseCoopers
Global Economic Uncertainty Results in Sluggish Deal Activity in U.S.; China Shows Significant Opportunity for Growth
| Aug 11, 2010
Three Opus Corporation companies file for bankruptcy
Opus Corporation, a developer headquartered in Minnetonka, Minn., filed for bankruptcy in three of its five regional operating companies: Opus East, Opus South, and Opus West. CEO Mark Rauenhorst said sharp declines in commercial real estate values and tight credit markets caused difficulties in refinancing assets and restructuring lending agreements.
| Aug 11, 2010
ZweigWhite names its fastest-growing architecture, engineering, and environmental firms
Management consulting and research firm ZweigWhite has identified the 200 fastest-growing architecture, engineering, and environmental consulting firms in the U.S. and Canada for its annual ranking, The Zweig Letter Hot Firm List. This annual list features the design and environmental firms that have outperformed the economy and competitors to become industry leaders.
| Aug 11, 2010
SSOE, Fluor among nation's largest industrial building design firms
A ranking of the Top 75 Industrial Design Firms based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
| Aug 11, 2010
Guggenheim to host live online discussion of Frank Lloyd Wright exhibition
The Solomon R. Guggenheim Museum launches the Guggenheim Forum, a new series of moderated online discussions among experts from a variety of fields that will occur in conjunction with major museum exhibitions.
| Aug 11, 2010
Best AEC Firms of 2011/12
Later this year, we will launch Best AEC Firms 2012. We’re looking for firms that create truly positive workplaces for their AEC professionals and support staff. Keep an eye on this page for entry information. +