From pearlescent and iridescent coatings to highly accurate color-matching tools to programmable, color-changing LED lights, color is taking on a bigger and increasingly high-tech role on building projects.
The widespread growth of colorized materials—from metal wall and roof panels to glass and glazing systems, to metal mesh assemblies—and the availability of custom colors across a broad range of product lines have provided architects and designers with almost limitless options for exterior and interior design projects.
Technology tools like 3D modeling software and color-matching apps have taken much of the guesswork out of evaluating colors and color palettes for building design projects. And advances in manufacturing—from new textile printing methods to novel coating formulations—are leading to breakthroughs in hues, patterns, textures, and special effects in colorized materials and finishes.
Given the “color craze” in architecture, it is no surprise that most design professionals believe that color plays a more-critical role in today’s building design projects than those from a decade ago.
Findings from BD+C's 2020 Color Trends Report
Two-thirds of architects, interior designers, and color experts surveyed between December 2019 and March 2020 by Building Design+Construction for the 2020 Color Trends Survey said that color on design projects (interior spaces and exterior design) is more important today than it was a decade ago. And fewer than 2% believe color is less important.
The growth in demand for color in the commercial, institutional, and multifamily building sectors is being driven by several converging trends. For one, clients are more willing to accept risk and variation on their projects, according to survey respondents.
“Especially for interiors, the story told by a color palette is crucial to creating an experience that can be differentiated from the norm,” said one architect respondent.
The rising cost of materials and construction is another important consideration: “Color is one of the easiest ways to add impact for the least amount of cost, thus more important today with the rising costs of everything.”
The final PDF report of BD+C's 2020 Color Trends Survey includes data on:
- Innovations in color and colorized materials
- Specification trends in color and colorized materials
- Source of color expertise and inspiration in design firms
- The importance of color on today's building projects (interior and exterior applications)
- The importance of color in 2020 vs. 2010
- Reasons for the change in the importance of color on building projects
- Use of special effect coatings
- Biggest innovations in color related to interior or exterior building design
Download the 2020 Color Trends Survey report (short registration required)
Special thanks to Sherwin-Williams Coil Coatings
for their support of this BD+C editorial research project.
More at coil.sherwin.com.
Related Stories
| Nov 18, 2013
How do construction professionals use social media?
LinkedIn is the social network used by most construction professionals, according to the results of a newly released national survey conducted by the Construction Marketing Association.
| Nov 17, 2013
How to spend your first 15 minutes with a prospect
Every business development person has been there. You’ve finally earned a few minutes to impress a prospect that you’ve been pursuing. This is your opportunity to shine. What do you say?
| Nov 17, 2013
Meet up with the BD+C team at Greenbuild. Drinks are on us!
To all our friends in the AEC industry, you are cordially invited to join the BD+C team at several fun events during the Greenbuild show this week. No RSVP required. Just show up and enjoy.
| Nov 15, 2013
Halls of ivy keep getting greener and greener
Academic institutions have been testing the limits of energy-conserving technologies, devising new ways to pay for sustainability extras, and extending sustainability to the whole campus.
| Nov 15, 2013
Pedia-Pod: A state-of-the-art pediatric building module
This demonstration pediatric treatment building module is “kid-friendly,” offering a unique and cheerful environment where a child can feel most comfortable.
| Nov 15, 2013
Metal makes its mark on interior spaces
Beyond its long-standing role as a preferred material for a building’s structure and roof, metal is making its mark on interior spaces as well.
| Nov 14, 2013
Fan of Frank Lloyd Wright? Here's your chance to run his architecture school
The Frank Lloyd Wright School of Architecture has launched a search for a new director. Deadline for applications is January 6, 2014.
| Nov 13, 2013
Government work keeps green AEC firms busy
With the economy picking up, many stalled government contracts are reaching completion and earning their green credentials.
| Nov 13, 2013
First look: Renzo Piano's addition to Louis Kahn's Kimbell Art Museum [slideshow]
The $135 million, 101,130-sf colonnaded pavilion by the famed architect opens later this month.
| Nov 11, 2013
4 trends driving the recovering commercial construction sector
Jones Lang LaSalle research reveals a four-point “new look” for the post-recession construction industry.