From pearlescent and iridescent coatings to highly accurate color-matching tools to programmable, color-changing LED lights, color is taking on a bigger and increasingly high-tech role on building projects.
The widespread growth of colorized materials—from metal wall and roof panels to glass and glazing systems, to metal mesh assemblies—and the availability of custom colors across a broad range of product lines have provided architects and designers with almost limitless options for exterior and interior design projects.
Technology tools like 3D modeling software and color-matching apps have taken much of the guesswork out of evaluating colors and color palettes for building design projects. And advances in manufacturing—from new textile printing methods to novel coating formulations—are leading to breakthroughs in hues, patterns, textures, and special effects in colorized materials and finishes.
Given the “color craze” in architecture, it is no surprise that most design professionals believe that color plays a more-critical role in today’s building design projects than those from a decade ago.
Findings from BD+C's 2020 Color Trends Report
Two-thirds of architects, interior designers, and color experts surveyed between December 2019 and March 2020 by Building Design+Construction for the 2020 Color Trends Survey said that color on design projects (interior spaces and exterior design) is more important today than it was a decade ago. And fewer than 2% believe color is less important.
The growth in demand for color in the commercial, institutional, and multifamily building sectors is being driven by several converging trends. For one, clients are more willing to accept risk and variation on their projects, according to survey respondents.
“Especially for interiors, the story told by a color palette is crucial to creating an experience that can be differentiated from the norm,” said one architect respondent.
The rising cost of materials and construction is another important consideration: “Color is one of the easiest ways to add impact for the least amount of cost, thus more important today with the rising costs of everything.”
The final PDF report of BD+C's 2020 Color Trends Survey includes data on:
- Innovations in color and colorized materials
- Specification trends in color and colorized materials
- Source of color expertise and inspiration in design firms
- The importance of color on today's building projects (interior and exterior applications)
- The importance of color in 2020 vs. 2010
- Reasons for the change in the importance of color on building projects
- Use of special effect coatings
- Biggest innovations in color related to interior or exterior building design
Download the 2020 Color Trends Survey report (short registration required)
Special thanks to Sherwin-Williams Coil Coatings
for their support of this BD+C editorial research project.
More at coil.sherwin.com.
Related Stories
| Feb 18, 2014
Study: 90% of healthcare providers say Affordable Care Act is 'step forward,' but major revisions needed
Providers are excited about opportunities to address long-term health issues in the U.S., but worries about the transition persist, according to a new study by Mortenson Construction.
| Feb 17, 2014
SmithGroupJJR President and CEO Carl Roehling appointed to serve on the AIA/AGC Joint Committee
Carl Roehling, FAIA, LEED AP BD+C, president & CEO of SmithGroupJJR, has been appointed to serve on the Joint Committee of The American Institute of Architects (AIA) and The Associated General Contractors of America (AGC).
| Feb 17, 2014
Developer plans to 'crowdfund' extended stay hotel in Manhattan
Want to own a piece of Manhattan hotel real estate? Developer Rodrigo Nino is inviting individual investors to put up $100,000 each for his latest project, 17 John.
| Feb 17, 2014
Call for Entries: 17th annual Building Team Awards - Deadline Extended!
BD+C's Building Team Awards is the industry's only recognition program to honor projects that achieve excellence in both design/construction and collaboration of the AEC/O team. The deadline has been extended to March 14, 2014.
| Feb 17, 2014
GBI to Offer AIA Approved Course Free for 60 Days to Train New Green Globes Professionals
The Green Building Initiative™ (GBI) announced today that between Feb. 13 and April 15 it will provide free access to its online certification course for Green Globes Professionals™ (GGPs). GGPs help guide building projects in achieving Green Globes® ratings, awarded for environmentally-focused design and construction.
| Feb 14, 2014
ASHRAE, Green Grid team up on energy-efficiency guide for data centers
Vendor-neutral publication examines aspects of the popular power usage effectiveness (PUE) metric.
| Feb 14, 2014
Scrap tires used to boost masonry blocks at Missouri University of S&T
Research could lead to blocks that use waste material and have seismic and insulating benefits.
| Feb 14, 2014
Giant interactive pinwheel adds fun to museum exterior
The proposed design for the Santa Cruz Museum of Art and History features a 10-foot pinwheel that can be activated by passersby.
| Feb 14, 2014
First look: Kentucky's Rupp Arena to get re-clad as part of $310M makeover
Rupp Arena will get a 40-foot high glass façade and a new concourse, but will retain many of its iconic design elements.
| Feb 14, 2014
Must see: Developer stacks shipping containers atop grain silos to create student housing tower
Mill Junction will house up to 370 students and is supported by 50-year-old grain silos.