From pearlescent and iridescent coatings to highly accurate color-matching tools to programmable, color-changing LED lights, color is taking on a bigger and increasingly high-tech role on building projects.
The widespread growth of colorized materials—from metal wall and roof panels to glass and glazing systems, to metal mesh assemblies—and the availability of custom colors across a broad range of product lines have provided architects and designers with almost limitless options for exterior and interior design projects.
Technology tools like 3D modeling software and color-matching apps have taken much of the guesswork out of evaluating colors and color palettes for building design projects. And advances in manufacturing—from new textile printing methods to novel coating formulations—are leading to breakthroughs in hues, patterns, textures, and special effects in colorized materials and finishes.
Given the “color craze” in architecture, it is no surprise that most design professionals believe that color plays a more-critical role in today’s building design projects than those from a decade ago.
Findings from BD+C's 2020 Color Trends Report
Two-thirds of architects, interior designers, and color experts surveyed between December 2019 and March 2020 by Building Design+Construction for the 2020 Color Trends Survey said that color on design projects (interior spaces and exterior design) is more important today than it was a decade ago. And fewer than 2% believe color is less important.
The growth in demand for color in the commercial, institutional, and multifamily building sectors is being driven by several converging trends. For one, clients are more willing to accept risk and variation on their projects, according to survey respondents.
“Especially for interiors, the story told by a color palette is crucial to creating an experience that can be differentiated from the norm,” said one architect respondent.
The rising cost of materials and construction is another important consideration: “Color is one of the easiest ways to add impact for the least amount of cost, thus more important today with the rising costs of everything.”
The final PDF report of BD+C's 2020 Color Trends Survey includes data on:
- Innovations in color and colorized materials
- Specification trends in color and colorized materials
- Source of color expertise and inspiration in design firms
- The importance of color on today's building projects (interior and exterior applications)
- The importance of color in 2020 vs. 2010
- Reasons for the change in the importance of color on building projects
- Use of special effect coatings
- Biggest innovations in color related to interior or exterior building design
Download the 2020 Color Trends Survey report (short registration required)
Special thanks to Sherwin-Williams Coil Coatings
for their support of this BD+C editorial research project.
More at coil.sherwin.com.
Related Stories
Healthcare Facilities | Sep 13, 2023
Florida’s first freestanding academic medical behavioral health hospital breaks ground in Tampa Bay
Construction kicked off recently on TGH Behavioral Health Hospital, Florida’s first freestanding academic medical behavioral health hospital. The joint venture partnership between Tampa General (a 1,040-bed facility) and Lifepoint Behavioral Health will provide a full range of inpatient and outpatient care in specialized units for pediatrics, adolescents, adults, and geriatrics, and fills a glaring medical need in the area.
Adaptive Reuse | Sep 13, 2023
Houston's first innovation district is established using adaptive reuse
Gensler's Vince Flickinger shares the firm's adaptive reuse of a Houston, Texas, department store-turned innovation hub.
Giants 400 | Sep 12, 2023
Top 75 Retail Sector Engineering and Engineering Architecture (EA) Firms for 2023
Kimley-Horn, Henderson Engineers, Jacobs, and EXP head BD+C's ranking of the nation's largest retail building engineering and engineering/architecture (EA) firms for 2023, as reported in the 2023 Giants 400 Report. Note: This ranking factors revenue for all retail buildings work, including big box stores, cineplexes, entertainment centers, malls, restaurants, strip centers, and theme parks.
Giants 400 | Sep 11, 2023
Top 140 Retail Sector Architecture and Architecture Engineering (AE) Firms for 2023
Gensler, Arcadis, Core States Group, WD Partners, and NORR top BD+C's ranking of the nation's largest retail sector architecture and architecture engineering (AE) firms for 2023, as reported in the 2023 Giants 400 Report. Note: This ranking factors revenue for all retail buildings work, including big box stores, cineplexes, entertainment centers, malls, restaurants, strip centers, and theme parks.
Resiliency | Sep 11, 2023
FEMA names first communities for targeted assistance on hazards resilience
FEMA recently unveiled the initial designation of 483 census tracts that will be eligible for increased federal support to boost resilience to natural hazards and extreme weather. The action was the result of bipartisan legislation, the Community Disaster Resilience Zones Act of 2022. The law aims to help localities most at risk from the impacts of climate change to build resilience to natural hazards.
MFPRO+ Research | Sep 11, 2023
Conversions of multifamily dwellings to ‘mansions’ leading to dwindling affordable stock
Small multifamily homes have historically provided inexpensive housing for renters and buyers, but developers have converted many of them in recent decades into larger, single-family units. This has worsened the affordable housing crisis, say researchers.
Engineers | Sep 8, 2023
Secrets of a structural engineer
Walter P Moore's Scott Martin, PE, LEED AP, DBIA, offers tips and takeaways for young—and veteran—structural engineers in the AEC industry.
Healthcare Facilities | Sep 8, 2023
Modern healthcare interiors: Healing and care from the outside in
CO Architects shares design tips for healthcare interiors, from front desk to patient rooms.
Designers | Sep 5, 2023
Optimizing interior design for human health
Page Southerland Page demonstrates how interior design influences our mood, mental health, and physical comfort.
K-12 Schools | Sep 5, 2023
CHPS launches program to develop best practices for K-12 school modernizations
The non-profit Collaborative for High Performance Schools (CHPS) recently launched an effort to develop industry-backed best practices for school modernization projects. The Minor Renovations Program aims to fill a void of guiding criteria for school districts to use to ensure improvements meet a high-performance threshold.