From pearlescent and iridescent coatings to highly accurate color-matching tools to programmable, color-changing LED lights, color is taking on a bigger and increasingly high-tech role on building projects.
The widespread growth of colorized materials—from metal wall and roof panels to glass and glazing systems, to metal mesh assemblies—and the availability of custom colors across a broad range of product lines have provided architects and designers with almost limitless options for exterior and interior design projects.
Technology tools like 3D modeling software and color-matching apps have taken much of the guesswork out of evaluating colors and color palettes for building design projects. And advances in manufacturing—from new textile printing methods to novel coating formulations—are leading to breakthroughs in hues, patterns, textures, and special effects in colorized materials and finishes.
Given the “color craze” in architecture, it is no surprise that most design professionals believe that color plays a more-critical role in today’s building design projects than those from a decade ago.
Findings from BD+C's 2020 Color Trends Report
Two-thirds of architects, interior designers, and color experts surveyed between December 2019 and March 2020 by Building Design+Construction for the 2020 Color Trends Survey said that color on design projects (interior spaces and exterior design) is more important today than it was a decade ago. And fewer than 2% believe color is less important.
The growth in demand for color in the commercial, institutional, and multifamily building sectors is being driven by several converging trends. For one, clients are more willing to accept risk and variation on their projects, according to survey respondents.
“Especially for interiors, the story told by a color palette is crucial to creating an experience that can be differentiated from the norm,” said one architect respondent.
The rising cost of materials and construction is another important consideration: “Color is one of the easiest ways to add impact for the least amount of cost, thus more important today with the rising costs of everything.”
The final PDF report of BD+C's 2020 Color Trends Survey includes data on:
- Innovations in color and colorized materials
- Specification trends in color and colorized materials
- Source of color expertise and inspiration in design firms
- The importance of color on today's building projects (interior and exterior applications)
- The importance of color in 2020 vs. 2010
- Reasons for the change in the importance of color on building projects
- Use of special effect coatings
- Biggest innovations in color related to interior or exterior building design
Download the 2020 Color Trends Survey report (short registration required)
Special thanks to Sherwin-Williams Coil Coatings
for their support of this BD+C editorial research project.
More at coil.sherwin.com.
Related Stories
| Aug 1, 2014
Best in healthcare design: AIA selects eight projects for National Healthcare Design Awards
Projects showcase the best of healthcare building design and health design-oriented research.
| Aug 1, 2014
Recession recovery spotty among American cities: WalletHub report
Texas metros show great momentum, but a number of Arizona and California cities are still struggling to recover.
| Jul 30, 2014
Higher ed officials grapple with knotty problems, but construction moves ahead [2014 Giants 300 Report]
University stakeholders face complicated cap-ex stressors, from chronic to impending. Creative approaches to financing, design, and delivery are top-of-mind, according to BD+C's 2014 Giants 300 Report.
Sponsored | | Jul 30, 2014
How one small architecture firm improved cash flow using ArchiOffice
Foreman Seeley Fountain Architecture not only managed to survive the Great Recession, it has positioned itself to thrive in the economy’s recovery.
| Jul 30, 2014
German students design rooftop solar panels that double as housing
Students at the Frankfurt University of Applied Sciences designed a solar panel that can double as living space for the Solar Decathlon Europe.
| Jul 30, 2014
Restaurants, farmers' markets high on urban dwellers' wish list: Sasaki report
Urban dwellers love food-related resources, public spaces, and historic structures—but really hate traffic, lack of parking, and poor public transportation.
| Jul 30, 2014
Nonresidential building activity on the rise for 2015: AIA Forecast
Semiannual Consensus Construction Forecast predicts 4.9% increase this year, 8% next year, with offices and retail facilities leading the charge.
| Jul 29, 2014
Studio Gang Architects, MAD to design George Lucas' museum in Chicago
Star Wars director George Lucas selected Chicago-based Studio Gang Architects and Beijing firm MAD to design his proposed art museum on Chicago’s lakefront.
| Jul 29, 2014
AECOM's buying spree continues: Deal to acquire Hunt Construction Group in the works
The acquisition comes just two weeks after AECOM's $6 billion deal to acquire rival engineering and construction company URS Corp.
| Jul 29, 2014
MADGI hires David Stuart, AIA, as Studio Director in New York City
Stuart will support the firm's $375 million multifamily residential design studio.