From pearlescent and iridescent coatings to highly accurate color-matching tools to programmable, color-changing LED lights, color is taking on a bigger and increasingly high-tech role on building projects.
The widespread growth of colorized materials—from metal wall and roof panels to glass and glazing systems, to metal mesh assemblies—and the availability of custom colors across a broad range of product lines have provided architects and designers with almost limitless options for exterior and interior design projects.
Technology tools like 3D modeling software and color-matching apps have taken much of the guesswork out of evaluating colors and color palettes for building design projects. And advances in manufacturing—from new textile printing methods to novel coating formulations—are leading to breakthroughs in hues, patterns, textures, and special effects in colorized materials and finishes.
Given the “color craze” in architecture, it is no surprise that most design professionals believe that color plays a more-critical role in today’s building design projects than those from a decade ago.
Findings from BD+C's 2020 Color Trends Report
Two-thirds of architects, interior designers, and color experts surveyed between December 2019 and March 2020 by Building Design+Construction for the 2020 Color Trends Survey said that color on design projects (interior spaces and exterior design) is more important today than it was a decade ago. And fewer than 2% believe color is less important.
The growth in demand for color in the commercial, institutional, and multifamily building sectors is being driven by several converging trends. For one, clients are more willing to accept risk and variation on their projects, according to survey respondents.
“Especially for interiors, the story told by a color palette is crucial to creating an experience that can be differentiated from the norm,” said one architect respondent.
The rising cost of materials and construction is another important consideration: “Color is one of the easiest ways to add impact for the least amount of cost, thus more important today with the rising costs of everything.”
The final PDF report of BD+C's 2020 Color Trends Survey includes data on:
- Innovations in color and colorized materials
- Specification trends in color and colorized materials
- Source of color expertise and inspiration in design firms
- The importance of color on today's building projects (interior and exterior applications)
- The importance of color in 2020 vs. 2010
- Reasons for the change in the importance of color on building projects
- Use of special effect coatings
- Biggest innovations in color related to interior or exterior building design
Download the 2020 Color Trends Survey report (short registration required)
Special thanks to Sherwin-Williams Coil Coatings
for their support of this BD+C editorial research project.
More at coil.sherwin.com.
Related Stories
Sponsored | | Sep 17, 2014
The balance between innovation and standardization – How DPR Construction achieves both
How does DPR strike a balance between standardization and innovation? In today’s Digital COM video Blog, Sasha Reed interviews Nathan Wood, Innovator with DPR Construction, to learn more about their successful approach to fueling innovation. SPONSORED CONTENT
| Sep 16, 2014
Ranked: Top hotel sector AEC firms [2014 Giants 300 Report]
Tutor Perini, Gensler, and AECOM top BD+C's rankings of design and construction firms with the most revenue from hospitality sector projects, as reported in the 2014 Giants 300 Report.
| Sep 16, 2014
Studies reveal growing demand for LEED-credentialed professionals across building sector
The study showed that demand for the LEED Accredited Professional and LEED Green Associate credentials grew 46 percent over a 12-month period.
| Sep 16, 2014
Shigeru Ban’s design wins Tainan Museum of Fine Arts competition
Pritzker Prize-winning architect Shigeru Ban has won an international competition organized by The Tainan Museum of Art in Taiwan. Ban's design features cascading volumes with an auditorium, classrooms, and exhibition galleries.
| Sep 16, 2014
Competition asks architects, designers to reimagine the future of national parks
National Parks Now asks entrants to propose all types of interventions for parks, including interactive installations, site-specific education and leisure opportunities, outreach and engagement campaigns, and self-led tours.
| Sep 15, 2014
Sustainability rating systems: Are they doomed?
None of the hundreds of existing green building rating systems is perfect. Some of them are too documentation-heavy. Some increase short-term project cost. Some aren’t rigorous enough or include contentious issues, writes HDR's Michaella Wittmann.
| Sep 15, 2014
Ranked: Top international AEC firms [2014 Giants 300 Report]
Parsons Brinckerhoff, Gensler, and Jacobs top BD+C's rankings of U.S.-based design and construction firms with the most revenue from international projects, as reported in the 2014 Giants 300 Report.
| Sep 15, 2014
Argentina reveals plans for Latin America’s tallest structure
Argentine President Cristina Fernández de Kirchner announces the winning design by MRA+A Álvarez | Bernabó | Sabatini for the capital's new miexed use tower.
| Sep 15, 2014
Perkins+Will unveils design for Ghana's largest hospital
The new hospital will be home to numerous hospital services including public health, accident and emergency, imaging, obstetrics, gynecology, dental, surgical, intensive care and administration.
| Sep 15, 2014
Gen-Y-focused multifamily development under way in L.A.
The new urban residential community at 1001 S. Olive Street will offer open floor plans consisting of 64 studios, 109 one bedroom units, and 28 two-bedroom units, ranging in size from approximately 500 sq ft to 1,100 sq ft.
