From pearlescent and iridescent coatings to highly accurate color-matching tools to programmable, color-changing LED lights, color is taking on a bigger and increasingly high-tech role on building projects.
The widespread growth of colorized materials—from metal wall and roof panels to glass and glazing systems, to metal mesh assemblies—and the availability of custom colors across a broad range of product lines have provided architects and designers with almost limitless options for exterior and interior design projects.
Technology tools like 3D modeling software and color-matching apps have taken much of the guesswork out of evaluating colors and color palettes for building design projects. And advances in manufacturing—from new textile printing methods to novel coating formulations—are leading to breakthroughs in hues, patterns, textures, and special effects in colorized materials and finishes.
Given the “color craze” in architecture, it is no surprise that most design professionals believe that color plays a more-critical role in today’s building design projects than those from a decade ago.
Findings from BD+C's 2020 Color Trends Report
Two-thirds of architects, interior designers, and color experts surveyed between December 2019 and March 2020 by Building Design+Construction for the 2020 Color Trends Survey said that color on design projects (interior spaces and exterior design) is more important today than it was a decade ago. And fewer than 2% believe color is less important.
The growth in demand for color in the commercial, institutional, and multifamily building sectors is being driven by several converging trends. For one, clients are more willing to accept risk and variation on their projects, according to survey respondents.
“Especially for interiors, the story told by a color palette is crucial to creating an experience that can be differentiated from the norm,” said one architect respondent.
The rising cost of materials and construction is another important consideration: “Color is one of the easiest ways to add impact for the least amount of cost, thus more important today with the rising costs of everything.”
The final PDF report of BD+C's 2020 Color Trends Survey includes data on:
- Innovations in color and colorized materials
- Specification trends in color and colorized materials
- Source of color expertise and inspiration in design firms
- The importance of color on today's building projects (interior and exterior applications)
- The importance of color in 2020 vs. 2010
- Reasons for the change in the importance of color on building projects
- Use of special effect coatings
- Biggest innovations in color related to interior or exterior building design
Download the 2020 Color Trends Survey report (short registration required)
Special thanks to Sherwin-Williams Coil Coatings
for their support of this BD+C editorial research project.
More at coil.sherwin.com.
Related Stories
Game Changers | Feb 5, 2016
London’s ’shadowless’ towers
Using advanced design computation, a design team demonstrates how to ‘erase’ a building’s shadows.
High-rise Construction | Feb 2, 2016
This tall tower will lower your heart rate
Matthias Olt, Associate Vice President at CallisonRTKL, discusses new ways to improve individual health and well-being through tower design.
Multifamily Housing | Feb 1, 2016
Top 10 kitchen design trends for 2016
Charging stations, built-in coffeemakers, and pet stations—these are among the top kitchen design trends for the coming year, according to a new survey of kitchen and bath designers by the National Kitchen & Bath Association.
Architects | Jan 28, 2016
25-year-old architect wins competition for World War I memorial in Pershing Park
Joe Weishaar and sculptor Sabin Howard were selected from among five finalists and over 350 entries overall.
| Jan 28, 2016
AIA CES class: The rainscreen approach to a better building envelope
Building envelope expert Bradley Carmichael of Hoffmann Architects explains how rainscreen wall systems work and evaluates the effectiveness of various rain-control methods, including mass walls, perfect barriers, and masonry veneers. This AIA/CES class is worth 1.0 learning unit.
Architects | Jan 28, 2016
2015 was a record year for mergers and acquisitions in the AE industry [infographic]
Consulting firm Morrissey Goodale tracked a record 234 sales of U.S.-based A/E firms last year.
Architects | Jan 27, 2016
NCARB to rename the Intern Development Program
This June, the program designed to guide aspiring architects through the early stages of their career will be renamed the Architectural Experience Program (AXP).
Architects | Jan 26, 2016
HOK promotes Bill Hellmuth to chief executive
Hellmuth is set to replace Patrick MacLeamy, who will remain as the firm’s chairman.
Mixed-Use | Jan 25, 2016
SOM unveils renderings of dual-tower Manhattan West development
The five million-sf project includes two office towers, a residential tower, retail space, and a new public square.
Office Buildings | Jan 21, 2016
Nike reveals design, first images of planned 3.2 million-sf expansion to its world headquarters
The expansion looks to combine design elements inspired by human movement, speed, and the strength and energy of competition.