From pearlescent and iridescent coatings to highly accurate color-matching tools to programmable, color-changing LED lights, color is taking on a bigger and increasingly high-tech role on building projects.
The widespread growth of colorized materials—from metal wall and roof panels to glass and glazing systems, to metal mesh assemblies—and the availability of custom colors across a broad range of product lines have provided architects and designers with almost limitless options for exterior and interior design projects.
Technology tools like 3D modeling software and color-matching apps have taken much of the guesswork out of evaluating colors and color palettes for building design projects. And advances in manufacturing—from new textile printing methods to novel coating formulations—are leading to breakthroughs in hues, patterns, textures, and special effects in colorized materials and finishes.
Given the “color craze” in architecture, it is no surprise that most design professionals believe that color plays a more-critical role in today’s building design projects than those from a decade ago.
Findings from BD+C's 2020 Color Trends Report
Two-thirds of architects, interior designers, and color experts surveyed between December 2019 and March 2020 by Building Design+Construction for the 2020 Color Trends Survey said that color on design projects (interior spaces and exterior design) is more important today than it was a decade ago. And fewer than 2% believe color is less important.
The growth in demand for color in the commercial, institutional, and multifamily building sectors is being driven by several converging trends. For one, clients are more willing to accept risk and variation on their projects, according to survey respondents.
“Especially for interiors, the story told by a color palette is crucial to creating an experience that can be differentiated from the norm,” said one architect respondent.
The rising cost of materials and construction is another important consideration: “Color is one of the easiest ways to add impact for the least amount of cost, thus more important today with the rising costs of everything.”
The final PDF report of BD+C's 2020 Color Trends Survey includes data on:
- Innovations in color and colorized materials
- Specification trends in color and colorized materials
- Source of color expertise and inspiration in design firms
- The importance of color on today's building projects (interior and exterior applications)
- The importance of color in 2020 vs. 2010
- Reasons for the change in the importance of color on building projects
- Use of special effect coatings
- Biggest innovations in color related to interior or exterior building design
Download the 2020 Color Trends Survey report (short registration required)
Special thanks to Sherwin-Williams Coil Coatings
for their support of this BD+C editorial research project.
More at coil.sherwin.com.
Related Stories
Reconstruction & Renovation | May 30, 2017
Achieving deep energy retrofits in historic and modern-era buildings [AIA course]
Success in retrofit projects requires an entirely different mindset than in new construction, writes Randolph Croxton, FAIA, LEED AP, President of Croxton Collaborative Architects.
Architects | May 26, 2017
Innovations in addressing homelessness
Parks departments and designers find new approaches to ameliorate homelessness.
Architects | May 26, 2017
BIG plans: Architecture isn’t Bjarke Ingels Group’s only growth path
Kai-Uwe Bergmann, the firm’s head of global business development, says engineering and urban planning are key opportunities. And how about that Hyperloop?
Museums | May 25, 2017
The museum as workspace
Many museum staff are resistant to the idea of open offices.
| May 24, 2017
Accelerate Live! talk: Applying machine learning to building design, Daniel Davis, WeWork
Daniel Davis offers a glimpse into the world at WeWork, and how his team is rethinking workplace design with the help of machine learning tools.
| May 24, 2017
Accelerate Live! talk: Learning from Silicon Valley - Using SaaS to automate AEC, Sean Parham, Aditazz
Sean Parham shares how Aditazz is shaking up the traditional design and construction approaches by applying lessons from the tech world.
| May 24, 2017
Accelerate Live! talk: The data-driven future for AEC, Nathan Miller, Proving Ground
In this 15-minute talk at BD+C’s Accelerate Live! (May 11, 2017, Chicago), Nathan Miller presents his vision of a data-driven future for the business of design.
Architects | May 23, 2017
Queens Museum exhibit shows New York City as it could have been
The installation will showcase 200 years worth of unrealized Big Apple projects via original drawings, renderings, newly commissioned models, and 3D visualizations.
Education Facilities | May 22, 2017
Educational design taking lessons from tech firms
Recently, in educational design, we have seen a trend toward more flexible learning spaces.
Architects | May 16, 2017
Architecture that helps children fall in love with the environment
The coming decades present a major ecological challenge... so let’s encourage the next generation to do something about it!