Jupiter Entertainment is a production company that does work for TV channels as wide-ranging as A&E, Animal Planet, Discovery, and TrueTV. Its newest production studio, on the fourth floor of 136 Madison Avenue in New York City, was fitted out to meet its specific design requirements for client hosting, comfortable workspaces for employees, and efficient and functional editing suites.
The design for this $1.34 million, 20,343-sf renovated space includes three conference rooms, 17 offices located along the interior perimeter, 16 workstations, 40 benching desks, and two dozen 7- by 9-ft edit bays.
However, the original plan by Collier International, which owns this building, was to use this space as a marketing center to attract tenants. That floor was to feature a conference room, reception area, pantry, and restrooms with variations on the building’s standard finish.
Once Jupiter came on board, the project’s designer, Montroy Andersen DeMarco (MADGI) changed the program, and performed a test-fit to ensure the space would suit a production company.
This project presented some challenges, not the least being its tight four-month schedule. The required electrical load was greater than what a typical office might call for, so MADGI had to figure out how to fit all the conduits into the walls. And furniture had to be selected for some narrower-than-usual meeting and huddle rooms.
The production studio includes 24 edit bays. Image: Peter Dressel/Wilk Marketing Communications
MADGI specified a balanced design look with bright red wall sections contrasting with neutral white-and-gray palette that complement the existing concrete floors.
Part of the floor is an annexed four-story building with four skylights and views of adjacent buildings. MADGI used this layout to create the floor’s social pantry that incorporates a 12-person conference room to anchor the office’s north wing.
Linear LED lighting is used throughout the office and studio, and MADGI specified 4- x 8-ft rectangular linear LEDs to accent space.
The project Team included Phase 3 Associates (GC), and MG Engineering (MEP). Nienkämper supplied the conference room furniture.
Related Stories
Office Buildings | Jul 23, 2015
Office bust hits suburban Washington D.C.: metro area awash in vacant office buildings
Most of the building and buying is happening within the city’s limits.
Office Buildings | Jul 21, 2015
Finally! There's a workplace trend that’s worth embracing
There’s a realization by corporate real estate executives that in order to create a successful workplace, there must be alignment between their people, their place, and the tools they have to do their jobs.
High-rise Construction | Jul 20, 2015
Morphosis' Casablanca Finance City tower to be topped with crown-shaped pinnacle
The tower will anchor a new business district being planned, similar to the glass and concrete business La Défense section at the outskirts of Paris.
Office Buildings | Jul 15, 2015
BIG’s design for Philadelphia Navy Yard defies gravity
Ground has broken for 1200 Interpid, a 94,000-sf office building designed by BIG that appears to be leaning.
High-rise Construction | Jul 13, 2015
Herzog & de Meuron’s triangle tower stirs controversy in Paris
The 590-foot glass pyramid building will include a 120-room hotel, 754,000 sf of office space, and cultural facilities.
High-rise Construction | Jul 7, 2015
Bjarke Ingels designs Frankfurt skyscraper with a surprise in the middle
Several levels in the center of the 185-meter tower are shifted outward to allow for terraces with city views.
Office Buildings | Jun 30, 2015
'What’s the latest trend in workplace design?': How architects and designers should answer this hot-button question
Hint: Your response must be better than a laundry list of solutions, according to VOA Associates' John Varholak.
Museums | Jun 28, 2015
Manhattan's New Museum debuts first museum-led incubator space
Part studio, part shared workplace, part lab, and part professional development program, NEW INC connects design with technology, the arts with the market, students with seasoned practitioners, and the museum with the world.
High-rise Construction | Jun 23, 2015
The world's best new skyscrapers for 2015
One World Trade Center and Abu Dhabi's Burj Mohammed Bin Rashid Tower are among the four towers named Best Tall Buildings by the Council on Tall Buildings and Urban Habitat.
Office Buildings | Jun 18, 2015
How tech firms use real estate for competitive advantage
The tech sector is the top industry leasing office space in the U.S., accounting for 20% of major leasing activity in 2014. Dina Belon of Paladino and Company shares how these firms are using their real estate to go up against their competitors.
