‘European’ living comes to The Woodlands with its first condo tower

The Woodlands, the master-planned community north of Houston that’s consistently one of the country’s top sellers, in late May began pre-sales for Treviso at Waterway Square, an 84-unit, 23-story residential tower that offers this 28,000-acre community’s first high-rise condominiums.

The building will have only four condos per floor, with a few penthouses at the top levels. The residences, which start at $650,000, range from 1,247 to more than 3,500 sf, and are available in one-, two-, and three-bedroom floorplans.

The Woodlands Development Co. hosted at pre-announcement” event in mid May, at which 46 of the more than 60 attendees reportedly made a reservation to purchase a unit, according to the Houston Business Journal. 

The Journal reports that many of the prospective condo buyers are empty nesters who are looking to downsize from a larger home in The Woodlands but want to stay near friends and family in the master-planned community.

“There has been a great demand escalating for high-rise living in the heart of The Woodlands Town Center for the last few years, and we are excited to respond with development of Treviso at Waterway Square,” says Paul Layne, Executive Vice President of Master Planned Communities for The Howard Hughes Corporation, which owns Woodlands Development. The condo building will be located right behind a 302-room Westin hotel that’s also being built along the waterway. 

The tower’s designer is Preston Partnership. Hoar Construction is the GC, and Sudhoff Cos. is marketing the building. Peter Doyle, Executive Vice President of Strategic Development for Howard Hughes Corp., says that Treviso’s construction would begin once half of the units were presold. The building could open by the fall of 2017. 

Doyle says Treviso at Waterway Square will offer residents “an entirely new way of life in The Woodlands, with all the conveniences of a lock-and leave lifestyle.” The tower takes its name from the medieval city in northern Italy near Venice that’s perhaps best known as the original production area for Prosecco wine. And Treviso at Waterway Square will share lifestyle features with its namesake, such as waterways and water features, and streets lined with bridges and arches.

The location—in The Woodlands Town Center on Waterway Square Plaza—is within walking distance of dining, shopping, urban parks, office, and entertainment options.