The Woodlands, the master-planned community north of Houston that’s consistently one of the country’s top sellers, in late May began pre-sales for Treviso at Waterway Square, an 84-unit, 23-story residential tower that offers this 28,000-acre community’s first high-rise condominiums.
The building will have only four condos per floor, with a few penthouses at the top levels. The residences, which start at $650,000, range from 1,247 to more than 3,500 sf, and are available in one-, two-, and three-bedroom floorplans.
The Woodlands Development Co. hosted at pre-announcement” event in mid May, at which 46 of the more than 60 attendees reportedly made a reservation to purchase a unit, according to the Houston Business Journal.
The Journal reports that many of the prospective condo buyers are empty nesters who are looking to downsize from a larger home in The Woodlands but want to stay near friends and family in the master-planned community.
“There has been a great demand escalating for high-rise living in the heart of The Woodlands Town Center for the last few years, and we are excited to respond with development of Treviso at Waterway Square,” says Paul Layne, Executive Vice President of Master Planned Communities for The Howard Hughes Corporation, which owns Woodlands Development. The condo building will be located right behind a 302-room Westin hotel that’s also being built along the waterway.
The tower’s designer is Preston Partnership. Hoar Construction is the GC, and Sudhoff Cos. is marketing the building. Peter Doyle, Executive Vice President of Strategic Development for Howard Hughes Corp., says that Treviso’s construction would begin once half of the units were presold. The building could open by the fall of 2017.
Doyle says Treviso at Waterway Square will offer residents “an entirely new way of life in The Woodlands, with all the conveniences of a lock-and leave lifestyle.” The tower takes its name from the medieval city in northern Italy near Venice that’s perhaps best known as the original production area for Prosecco wine. And Treviso at Waterway Square will share lifestyle features with its namesake, such as waterways and water features, and streets lined with bridges and arches.
The location—in The Woodlands Town Center on Waterway Square Plaza—is within walking distance of dining, shopping, urban parks, office, and entertainment options.
Related Stories
MFPRO+ News | Jun 20, 2024
National multifamily outlook: Summer 2024
The multifamily sector continues to be strong in 2024, even when a handful of challenges are present. That is according to the Matrix Multifamily National Report for Summer 2024.
Multifamily Housing | Jun 17, 2024
Elevating multifamily properties through quiet luxury
As the demands of urban living continue to evolve, the need for a tranquil and refined home environment has never been more pronounced.
Multifamily Housing | Jun 14, 2024
AEC inspections are the key to financially viable office to residential adaptive reuse projects
About a year ago our industry was abuzz with an idea that seemed like a one-shot miracle cure for both the shockingly high rate of office vacancies and the worsening housing shortage. The seemingly simple idea of converting empty office buildings to multifamily residential seemed like an easy and elegant solution. However, in the intervening months we’ve seen only a handful of these conversions, despite near universal enthusiasm for the concept.
Adaptive Reuse | Jun 13, 2024
4 ways to transform old buildings into modern assets
As cities grow, their office inventories remain largely stagnant. Yet despite changes to the market—including the impact of hybrid work—opportunities still exist. Enter: “Midlife Metamorphosis.”
Affordable Housing | Jun 12, 2024
Studio Libeskind designs 190 affordable housing apartments for seniors
In Brooklyn, New York, the recently opened Atrium at Sumner offers 132,418 sf of affordable housing for seniors. The $132 million project includes 190 apartments—132 of them available to senior households earning below or at 50% of the area median income and 57 units available to formerly homeless seniors.
MFPRO+ News | Jun 11, 2024
Rents rise in multifamily housing for May 2024
Multifamily rents rose for the fourth month in a row, according to the May 2024 National Multifamily Report. Up 0.6% year-over-year, the average U.S. asking rent increased by $6 in May, up to $1,733.
Apartments | Jun 4, 2024
Apartment sizes on the rise after decade-long shrinking trend
The average size of new apartments in the U.S. saw substantial growth in 2023, bouncing back to 916 sf after a steep decline the previous year. That is according to a recent RentCafe market insight report released this month.
Multifamily Housing | Jun 3, 2024
Grassroots groups becoming a force in housing advocacy
A growing movement of grassroots organizing to support new housing construction is having an impact in city halls across the country. Fed up with high housing costs and the commonly hostile reception to new housing proposals, advocacy groups have sprung up in many communities to attend public meetings to speak in support of developments.
MFPRO+ News | Jun 3, 2024
New York’s office to residential conversion program draws interest from 64 owners
New York City’s Office Conversion Accelerator Program has been contacted by the owners of 64 commercial buildings interested in converting their properties to residential use.
MFPRO+ News | Jun 3, 2024
Seattle mayor wants to scale back energy code to spur more housing construction
Seattle’s mayor recently proposed that the city scale back a scheduled revamping of its building energy code to help boost housing production. The proposal would halt an update to the city’s multifamily and commercial building energy code that is scheduled to take effect later this year.