While the entirety of Denver’s Wells Fargo Center may have just completed a three-year renovation process, it is the 86-foot floor-to-ceiling digital installation in the lobby that is getting all the attention. Five thin LED columns with screen resolutions that are six times that of normal HD are bringing life to the previously somber lobby of the building originally designed by Philip Johnson.
The five screens, when viewed together, create one cohesive canvas that alternates between artistic and conceptual images such as colorful swirling ink drops or realistic depictions of the surrounding Colorado landscape. A grove of trees rises 86-feet into the air and slowly sways in the breeze, changing with the time of day and the time of season; a flock of birds, animated in real-time, can fly across the screens for hours and never repeat the same flight pattern; and mountainscapes created from thousands of Instagram photos provide different viewing experiences depending on your proximity to the screens. The installation can serve a practical purpose, as well, such as displaying the five-day weather outlook.
The main goal was for the screens to feel like a giant window to the outside, according to Ed Purver, Senior Immersive Designer at ESI Design. The installation is visible from outside through the glass atrium and is quickly becoming a new tourist attraction in the city of Denver.
The lobby also underwent changes to make it more modern, social, and comfortable. New works of art, commissioned specifically for the site, furniture, and lighting were added in an effort to keep the original Philip Johnson aesthetic alive while giving the space a more modern feel.
You can view images of the display and a video below.
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Wells Fargo Center, Denver, by ESI Design from ESI Design on Vimeo.
Related Stories
| Aug 6, 2013
Australia’s first net zero office building features distinctive pixelated façade
Australia's first carbon neutral office building, featuring a distinctive pixelated façade, recently opened in Melbourne.
| Jul 30, 2013
In support of workplace chatter
As the designers of collaborative work environments, architects and engineers understand how open, transparent spaces can cultivate the casual interaction and knowledge sharing that sparks innovation. Now a new study reveals another potential benefit of open workplaces: social interaction that supports happier employees.
| Jul 29, 2013
2013 Giants 300 Report
The editors of Building Design+Construction magazine present the findings of the annual Giants 300 Report, which ranks the leading firms in the AEC industry.
| Jul 25, 2013
3 office design strategies for creating happy, productive workers
Office spaces that promote focus, balance, and choice are the ones that will improve employee experience, enhance performance, and drive innovation, according to Gensler's 2013 U.S. Workplace Survey.
| Jul 25, 2013
How can I help you?: The evolution of call center design
Call centers typically bring to mind an image of crowded rows of stressed-out employees who are usually receiving calls from people with a problem or placing calls to people that aren’t thrilled to hear from them. But the nature of the business is changing; telemarketing isn’t what it used to be.
| Jul 23, 2013
Tell us how you're reimagining the medical office building
"Obamacare" implementation will add thousands of people to the ranks of the insured, including many who formerly sought primary care in emergency rooms. Now, these patients will have coverage that allows them to more easily access the typical treatment channels—and that means greater demand for services provided in medical office buildings.
| Jul 22, 2013
Top Office Sector Construction Firms [2013 Giants 300 Report]
Turner, Structure Tone, PCL top Building Design+Construction's 2013 ranking of the largest office sector contractors and construction management firms in the U.S.
| Jul 22, 2013
Top Office Sector Engineering Firms [2013 Giants 300 Report]
AECOM, Parsons Brinckerhoff, Jacobs top Building Design+Construction's 2013 ranking of the largest office sector engineering and engineering/architecture firms in the U.S.
| Jul 22, 2013
Top Office Sector Architecture Firms [2013 Giants 300 Report]
Gensler, HOK, Perkins+Will top Building Design+Construction's 2013 ranking of the largest office sector architecture and architecture/engineering firms in the U.S.
| Jul 22, 2013
Market gains encourage better workplace design [2013 Giants 300 Report]
The commercial office sector is finally heating up, led by corporate headquarter and medical office building projects.