While the entirety of Denver’s Wells Fargo Center may have just completed a three-year renovation process, it is the 86-foot floor-to-ceiling digital installation in the lobby that is getting all the attention. Five thin LED columns with screen resolutions that are six times that of normal HD are bringing life to the previously somber lobby of the building originally designed by Philip Johnson.
The five screens, when viewed together, create one cohesive canvas that alternates between artistic and conceptual images such as colorful swirling ink drops or realistic depictions of the surrounding Colorado landscape. A grove of trees rises 86-feet into the air and slowly sways in the breeze, changing with the time of day and the time of season; a flock of birds, animated in real-time, can fly across the screens for hours and never repeat the same flight pattern; and mountainscapes created from thousands of Instagram photos provide different viewing experiences depending on your proximity to the screens. The installation can serve a practical purpose, as well, such as displaying the five-day weather outlook.
The main goal was for the screens to feel like a giant window to the outside, according to Ed Purver, Senior Immersive Designer at ESI Design. The installation is visible from outside through the glass atrium and is quickly becoming a new tourist attraction in the city of Denver.
The lobby also underwent changes to make it more modern, social, and comfortable. New works of art, commissioned specifically for the site, furniture, and lighting were added in an effort to keep the original Philip Johnson aesthetic alive while giving the space a more modern feel.
You can view images of the display and a video below.
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Wells Fargo Center, Denver, by ESI Design from ESI Design on Vimeo.
Related Stories
| Apr 5, 2013
'My BIM journey' – 6 lessons from a BIM/VDC expert
Gensler's Jared Krieger offers important tips and advice for managing complex BIM/VDC-driven projects.
| Apr 5, 2013
Projected cost for Apple's Campus 2 balloons to $5 billion
Campus 2, Apple Inc.'s proposed ring-shaped office facility in Cupertino, Calif., could cost $5 billion to build, according to a report by Bloomberg.
| Apr 3, 2013
5 award-winning modular buildings
The Modular Building Institute recently revealed the winners of its annual Awards of Distinction contest. There were 42 winners in all across six categories. Here are five projects that caught our eye.
| Apr 2, 2013
6 lobby design tips
If you do hotels, schools, student unions, office buildings, performing arts centers, transportation facilities, or any structure with a lobby, here are six principles from healthcare lobby design that make for happier users—and more satisfied owners.
| Mar 29, 2013
PBS broadcast to highlight '10 Buildings That Changed America'
WTTW Chicago, in partnership with the Society of Architectural Historians, has produced "10 Builidngs That Changed America," a TV show set to air May 12 on PBS.
| Mar 29, 2013
Shenzhen projects halted as Chinese officials find substandard concrete
Construction on multiple projects in Guangdong Province—including the 660-m Ping'an Finance Center—has been halted after inspectors in Shenzhen, China, have found at least 15 local plants producing concrete with unprocessed sea sand, which undermines building stabity.
| Mar 15, 2013
7 most endangered buildings in Chicago
The Chicago Preservation Society released its annual list of the buildings at high risk for demolition.
| Mar 14, 2013
25 cities with the most Energy Star certified buildings
Los Angeles, Washington, D.C., and Chicago top EPA's list of the U.S. cities with the greatest number of Energy Star certified buildings in 2012.
| Mar 13, 2013
RSMeans cost comparisons: jails, courthouses, police stations, and post offices
The March 2013 report from RSMeans offers construction costs per square foot for four building types across 25 metro markets. Building types include: jails, courthouses, police stations, and post offices.
| Mar 12, 2013
'World's greenest' office building seeks tenants in Seattle
Superefficient Seattle office building is designed to meet the ambitious goals of the Living Building Challenge.
