Duluth Trading Company, a retailer of outdoor gear and clothing, has recently moved into its new headquarters building located in Mount Horeb, Wis.
The five-story, 108,000-sf building unites the company’s two main offices under one roof. The entry allows for access from both the street and the adjacent parking lot and will include new sidewalks, lighting, and landscaping. The headquarters building’s 208 employees can take advantage of amenities such as a fitness center, an outdoor lounge patio equipped with a firepit, updated communal spaces, and access to local hiking trails.
See Also: Convergence: The future of development
The company’s branding is on display throughout the new space. Duluth’s creative team worked with Plunkett Raysich Architects to integrate the company’s 10 Welds (values that guide its work and culture) onto walls throughout the space using fan letters, illustrations, and actual Duluth gear.
Plunkett Raysich Architects worked with Lerdahl for the furniture and Premier Building Solutions for the artwork.
Courtesy Duluth Trading Co.
Courtesy Duluth Trading Co.
Courtesy Duluth Trading Co.
Related Stories
| May 13, 2014
19 industry groups team to promote resilient planning and building materials
The industry associations, with more than 700,000 members generating almost $1 trillion in GDP, have issued a joint statement on resilience, pushing design and building solutions for disaster mitigation.
| May 11, 2014
Final call for entries: 2014 Giants 300 survey
BD+C's 2014 Giants 300 survey forms are due Wednesday, May 21. Survey results will be published in our July 2014 issue. The annual Giants 300 Report ranks the top AEC firms in commercial construction, by revenue.
| May 1, 2014
Chinese spec 'world's fastest' elevators for supertall project
Hitachi Elevator Co. will build and install 95 elevators—including two that the manufacturer labels as the "world's fastest"—for the Kohn Pedersen Fox-designed Guangzhou CTF Finance Center.
| Apr 30, 2014
Visiting Beijing's massive Chaoyang Park Plaza will be like 'moving through a urban forest'
Construction work has begun on the 120,000-sm mixed-use development, which was envisioned by MAD architects as a modern, urban forest.
| Apr 29, 2014
Best of Canada: 12 projects nab nation's top architectural prize [slideshow]
The conversion of a Mies van der Rohe-designed gas station and North Vancouver City Hall are among the recently completed projects to win the 2014 Governor General's Medal in Architecture.
| Apr 29, 2014
USGBC launches real-time green building data dashboard
The online data visualization resource highlights green building data for each state and Washington, D.C.
| Apr 18, 2014
First international buildings among 700-plus certified by BOMA 360 Performance Program
In the first quarter of 2014, the Building Owners and Managers Association (BOMA) International certified 66 properties in the BOMA 360 Performance Program for commercial real estate markets across the U.S and, for the first time, abroad.
| Apr 16, 2014
Upgrading windows: repair, refurbish, or retrofit [AIA course]
Building Teams must focus on a number of key decisions in order to arrive at the optimal solution: repair the windows in place, remove and refurbish them, or opt for full replacement.
| Apr 15, 2014
12 award-winning structural steel buildings
Zaha Hadid's Broad Art Museum and One World Trade Center are among the projects honored by the American Institute of Steel Construction for excellence in structural steel design.
| Apr 15, 2014
Chipperfield's sparkling brass-clad scheme selected to be new home of Nobel Prize
The distinctive building, with its shimmering vertical brass elements and glass façade design, beat out two other finalists in the Nobel Center architectural competition.
