Duluth Trading Company, a retailer of outdoor gear and clothing, has recently moved into its new headquarters building located in Mount Horeb, Wis.
The five-story, 108,000-sf building unites the company’s two main offices under one roof. The entry allows for access from both the street and the adjacent parking lot and will include new sidewalks, lighting, and landscaping. The headquarters building’s 208 employees can take advantage of amenities such as a fitness center, an outdoor lounge patio equipped with a firepit, updated communal spaces, and access to local hiking trails.
See Also: Convergence: The future of development
The company’s branding is on display throughout the new space. Duluth’s creative team worked with Plunkett Raysich Architects to integrate the company’s 10 Welds (values that guide its work and culture) onto walls throughout the space using fan letters, illustrations, and actual Duluth gear.
Plunkett Raysich Architects worked with Lerdahl for the furniture and Premier Building Solutions for the artwork.
Courtesy Duluth Trading Co.
Courtesy Duluth Trading Co.
Courtesy Duluth Trading Co.
Related Stories
Retail Centers | Mar 10, 2015
Retrofit projects give dying malls new purpose
Approximately one-third of the country’s 1,200 enclosed malls are dead or dying. The good news is that a sizable portion of that building stock is being repurposed.
Office Buildings | Mar 7, 2015
Chance encounters in workplace design: The winning ticket to the innovation lottery?
The logic behind the push to cultivate chance encounters supposes that innovation is akin to a lottery. But do chance encounters reliably and consistently yield anything of substance?
Codes and Standards | Mar 5, 2015
Charlotte, N.C., considers rule for gender-neutral public bathrooms
A few other cities, including Philadelphia, Austin, Texas, and Washington D.C., already have gender-neutral bathroom regulations.
Office Buildings | Mar 5, 2015
Goettsch Partners unveils plans for dual office towers in Warsaw
The Mennica Legacy Tower development is divided into a 35-story tower located on the south east side of the site and a 10-story building on the west side.
High-rise Construction | Mar 4, 2015
Must see: Egypt planning 656-foot pyramid skyscraper in Cairo
Zayed Crystal Spark Tower will stand 200 meters tall and will be just a short distance from the pyramids of Giza.
Transit Facilities | Mar 4, 2015
5+design looks to mountains for Chinese transport hub design
The complex, Diamond Hill, will feature sloping rooflines and a mountain-like silhouette inspired by traditional Chinese landscape paintings.
Office Buildings | Mar 3, 2015
Former DuPont lab to be converted into business incubator near UPenn campus
The new Pennovation Center will provide collaborative and research spaces for educators, scientists, students, and the private sector.
Office Buildings | Mar 1, 2015
Google unveils dramatic tent-like, modular-focused plan for corporate HQ
The master plan by Bjarke Ingels and Thomas Heatherwick will wrap highly flexible office blocks in soaring translucent canopies.
Office Buildings | Feb 26, 2015
Using active design techniques to strengthen the corporate workplace and enhance employee wellness
The new Lentz Public Health Center in Nashville, Tenn., serves as a model of how those progressive and healthy changes can be made.
Sponsored | Shopping Centers | Feb 26, 2015
A color-changing gateway for Altara Center
Valspar works with developers to complete a multicolored shopping center façade in Honduras.