Duluth Trading Company, a retailer of outdoor gear and clothing, has recently moved into its new headquarters building located in Mount Horeb, Wis.
The five-story, 108,000-sf building unites the company’s two main offices under one roof. The entry allows for access from both the street and the adjacent parking lot and will include new sidewalks, lighting, and landscaping. The headquarters building’s 208 employees can take advantage of amenities such as a fitness center, an outdoor lounge patio equipped with a firepit, updated communal spaces, and access to local hiking trails.
See Also: Convergence: The future of development
The company’s branding is on display throughout the new space. Duluth’s creative team worked with Plunkett Raysich Architects to integrate the company’s 10 Welds (values that guide its work and culture) onto walls throughout the space using fan letters, illustrations, and actual Duluth gear.
Plunkett Raysich Architects worked with Lerdahl for the furniture and Premier Building Solutions for the artwork.
Courtesy Duluth Trading Co.
Courtesy Duluth Trading Co.
Courtesy Duluth Trading Co.
Related Stories
Market Data | Mar 6, 2016
Real estate execs measure success by how well they manage ‘talent,’ costs, and growth
A new CBRE survey finds more companies leaning toward “smarter” workspaces.
Office Buildings | Mar 2, 2016
HDR redesigns Twin Cities' studio to have coffee shop vibe
With open spaces, huddle rooms, and a design lab, the firm's new digs are drastically different than the old studio, which felt like working in a law office. Design Principal Mike Rodriguez highlights HDR's renovation plan.
Office Buildings | Mar 1, 2016
SmithGroupJJR and The Christman Company create a financial headquarters without the drab
The “un-bank” design ditched the stuffy design elements typical of financial institutions and, instead, created something much more inviting.
Office Buildings | Feb 29, 2016
Mobileapolis: An open experiment in workplace mobility
Check out this fun infographic that explains Perkins+Will's ambitions, findings, and next steps for the future home of the firm's Minneapolis office.
Office Buildings | Feb 26, 2016
Benching, desking, and (mostly) paper-free: Report identifies top trends in workplace design for 2016
The report, from Ted Moudis Associates, encompasses over 2.5 million sf of workspace built over the past two years.
Game Changers | Feb 5, 2016
Asia’s modular miracle
A prefab construction company in China built a 57-story tower in 19 days. Here’s how they did it.
Game Changers | Feb 4, 2016
GAME CHANGERS: 6 projects that rewrite the rules of commercial design and construction
BD+C’s inaugural Game Changers report highlights today’s pacesetting projects, from a prefab high-rise in China to a breakthrough research lab in the Midwest.
Mixed-Use | Jan 25, 2016
SOM unveils renderings of dual-tower Manhattan West development
The five million-sf project includes two office towers, a residential tower, retail space, and a new public square.
Office Buildings | Jan 21, 2016
Nike reveals design, first images of planned 3.2 million-sf expansion to its world headquarters
The expansion looks to combine design elements inspired by human movement, speed, and the strength and energy of competition.
| Jan 14, 2016
How to succeed with EIFS: exterior insulation and finish systems
This AIA CES Discovery course discusses the six elements of an EIFS wall assembly; common EIFS failures and how to prevent them; and EIFS and sustainability.
