Jessica Helfand and Michael Bierut, writers, graphic designers, and co-founders of Design Observer, will join the Yale School of Management as faculty in design this summer.
In 2003, Helfand and Bierut worked with writer Rick Poynor and author and designer William Drenttel to establish Design Observer, a website with news, features, and essays on design, urbanism, innovation and pop culture.
Helfand and Bierut believe that a quality faculty, solid curriculum, and involvement in the 28-school Global Network for Advanced Management will allow the Yale School of Management to introduce and integrate design across its programs.
“At SOM, we will approach it as one might a second language, introducing theory and practice, defining visual grammar, reframing expression, construction, and craft,” Helfand and Bierut wrote on Design Observer. “Can we move beyond the clichés of whiteboards and Magic Markers, away from Post-It notes and buzzwords, and past the overused promises of ‘design thinking’ to define new ways of exploring the value that design can bring to business—and to a larger world? We think so—and SOM does, too.”
Helfand graduated from Yale with Master of Fine Arts and has taught at the university since 1994. She has written books on subjects like graphic designer Paul Rand and the information wheel. Her book on scrapbooks, titled Scrapbooks: An American History, was named the best visual book of 2008 by The New York Times.
Bierut, a partner with Pentagram, the world’s largest independent design consultancy, is a Senior Critic in Graphic Design at the Yale School of Art. With Pentagram, he has led identity and branding strategies for companies like Benetton, Verizon, and the New York Jets, and his work has been added to permanent collections at New York City’s Museum of Modern Art (MoMA) and the Library of Congress in Washington, D.C.
Related Stories
| Jul 23, 2014
Tallest skyscraper in South Korea now open
The Northeast Asia Trade Tower stands at 308 meters and is the focal point of the Songdo International Business District, a new 310-hectare city built on reclaimed land.
| Jul 23, 2014
Architecture Billings Index up nearly a point in June
AIA reported the June ABI score was 53.5, up from a mark of 52.6 in May.
| Jul 22, 2014
L.A.'s tallest tower to get observation deck
U.S. Bank Tower, as part of a series of improvements, will be getting an observation deck and restaurant at its top.
| Jul 22, 2014
Herzog & de Meuron unveil curvy concrete condo in Manhattan
Herzog & de Meuron have released renderings of their new $250 million New York building, a 12-story condominium with 88 luxury apartments.
| Jul 21, 2014
Narrowing the field: Stirling Prize shortlist announced
The list includes first-time nominees Mecanoo and Renzo Piano Building Workshop, as well as previous winners Zaha Hadid Architects and Feilden Clegg Bradley Studios.
| Jul 21, 2014
Designing the process of leadership transition
Transition planning can be one of the more complex challenges that firms face. Effective plans begin by determining the gap between a firm’s current state and the future it envisions for itself. SPONSORED CONTENT
| Jul 21, 2014
16 utility questions to answer during your building project
We need electricity to power our building projects, along with water and gas and a faultless sanitation system. That’s what we think about when we think about utility requirements for our building project, but are we missing something? SPONSORED CONTENT
| Jul 21, 2014
Commercial real estate development growing at strongest pace since recovery began: NAIOP report
Industrial, warehousing, office, and retail sectors see strong gains; Texas leads the nation in construction-value stats.
| Jul 21, 2014
Economists ponder uneven recovery, weigh benefits of big infrastructure [2014 Giants 300 Report]
According to expert forecasters, multifamily projects, the Panama Canal expansion, and the petroleum industry’s “shale gale” could be saving graces for commercial AEC firms seeking growth opportunities in an economy that’s provided its share of recent disappointments.
| Jul 21, 2014
Workplace trends survey reveals generational patterns in office use
Data analysis from Mancini•Duffy indicates significant variations among age cohorts in the workplace.