Jessica Helfand and Michael Bierut, writers, graphic designers, and co-founders of Design Observer, will join the Yale School of Management as faculty in design this summer.
In 2003, Helfand and Bierut worked with writer Rick Poynor and author and designer William Drenttel to establish Design Observer, a website with news, features, and essays on design, urbanism, innovation and pop culture.
Helfand and Bierut believe that a quality faculty, solid curriculum, and involvement in the 28-school Global Network for Advanced Management will allow the Yale School of Management to introduce and integrate design across its programs.
“At SOM, we will approach it as one might a second language, introducing theory and practice, defining visual grammar, reframing expression, construction, and craft,” Helfand and Bierut wrote on Design Observer. “Can we move beyond the clichés of whiteboards and Magic Markers, away from Post-It notes and buzzwords, and past the overused promises of ‘design thinking’ to define new ways of exploring the value that design can bring to business—and to a larger world? We think so—and SOM does, too.”
Helfand graduated from Yale with Master of Fine Arts and has taught at the university since 1994. She has written books on subjects like graphic designer Paul Rand and the information wheel. Her book on scrapbooks, titled Scrapbooks: An American History, was named the best visual book of 2008 by The New York Times.
Bierut, a partner with Pentagram, the world’s largest independent design consultancy, is a Senior Critic in Graphic Design at the Yale School of Art. With Pentagram, he has led identity and branding strategies for companies like Benetton, Verizon, and the New York Jets, and his work has been added to permanent collections at New York City’s Museum of Modern Art (MoMA) and the Library of Congress in Washington, D.C.
Related Stories
| Oct 28, 2014
Miami accepts more modest plan to renovate its convention center
The city of Miami has awarded an $11 million contract for its on-again, off-again convention center renovation to Denver-based Fentress Architects, which will serve as the design criteria professional on this project.
| Oct 28, 2014
Kean University creates Michael Graves School of Architecture
Winner of the AIA Gold Medal, the National Medal of the Arts, the Topaz Medallion and the Driehaus Prize for Architecture, Graves is best known for his contemporary building designs and prominent public commissions.
| Oct 27, 2014
Davis, Calif., latest city to join race to develop 'innovation hubs'
The city plans to develop two "innovation centers" with a total of seven million sf of commercial space geared for local research and technology companies.
| Oct 27, 2014
Report estimates 1.2 million people experience LEED-certified retail centers daily
The "LEED In Motion: Retail" report includes USGBC’s conceptualization of the future of retail, emphasizing the economic and social benefit of green building for retailers of all sizes and types.
| Oct 27, 2014
Top 10 green building products for 2015
Among the breakthrough products to make BuildingGreen's annual Top-10 Green Building Products list are halogen-free polyiso insulation and a high-flow-rate biofiltration system.
| Oct 27, 2014
Studio Gang Architects designs residential tower with exoskeleton-like exterior for Miami
Jeanne Gang's design reinvents the Florida room with shaded, asymmetrical balconies.
| Oct 26, 2014
New York initiates design competition for upgrading LaGuardia, Kennedy airports
New York Gov. Andrew Cuomo said that the state would open design competitions to fix and upgrade New York City’s aging airports. But financing construction is still unsettled.
| Oct 26, 2014
Study asks: Do green schools improve student performance?
A study by DLR Group and Colorado State University attempts to quantify the student performance benefits of green schools.
Sponsored | | Oct 24, 2014
Infographic: 5 key considerations for securing modular workspace
Keep these five considerations in mind for your next project that may benefit from modular space. SPONSORED CONTENT
| Oct 24, 2014
Herzog & de Meuron reveals plans for redesign of Roche pharmaceutical campus in Germany
The project includes the addition of a 205-meter-high tower and research center, as well as the renovation of an historic office building designed by Swiss architect Otto R. Salvisber.