Jessica Helfand and Michael Bierut, writers, graphic designers, and co-founders of Design Observer, will join the Yale School of Management as faculty in design this summer.
In 2003, Helfand and Bierut worked with writer Rick Poynor and author and designer William Drenttel to establish Design Observer, a website with news, features, and essays on design, urbanism, innovation and pop culture.
Helfand and Bierut believe that a quality faculty, solid curriculum, and involvement in the 28-school Global Network for Advanced Management will allow the Yale School of Management to introduce and integrate design across its programs.
“At SOM, we will approach it as one might a second language, introducing theory and practice, defining visual grammar, reframing expression, construction, and craft,” Helfand and Bierut wrote on Design Observer. “Can we move beyond the clichés of whiteboards and Magic Markers, away from Post-It notes and buzzwords, and past the overused promises of ‘design thinking’ to define new ways of exploring the value that design can bring to business—and to a larger world? We think so—and SOM does, too.”
Helfand graduated from Yale with Master of Fine Arts and has taught at the university since 1994. She has written books on subjects like graphic designer Paul Rand and the information wheel. Her book on scrapbooks, titled Scrapbooks: An American History, was named the best visual book of 2008 by The New York Times.
Bierut, a partner with Pentagram, the world’s largest independent design consultancy, is a Senior Critic in Graphic Design at the Yale School of Art. With Pentagram, he has led identity and branding strategies for companies like Benetton, Verizon, and the New York Jets, and his work has been added to permanent collections at New York City’s Museum of Modern Art (MoMA) and the Library of Congress in Washington, D.C.
Related Stories
Architects | Sep 21, 2016
DLR Group broadens its practice range and market penetration with addition of Westlake Reed Leskosky
The merger, say company officials, creates “a global design leader” in a consolidating industry.
Architects | Sep 21, 2016
Design for the transition from thinking to creating
While heads-down work continues, the changing nature of learning and work has resulted in a shift toward frequent and spontaneous exchanges.
Codes and Standards | Sep 21, 2016
Healthy buildings becoming a key design priority for both architects and building owners
Nationwide survey finds nearly three of four architects cite health impacts influencing design decisions
Cultural Facilities | Sep 19, 2016
International competition recognizes insect-inspired design for Moscow Circus School
The proposal would make the school’s activities more transparent to the public.
Architects | Sep 19, 2016
A workplace designed for the innovation economy
Over the past 100 years, how we work has changed dramatically, and these changes have impacted workplace design.
Architects | Sep 16, 2016
Former architect now builds architectural wonders out of LEGO blocks
Adam Reed Tucker’s creations are currently on display at the Museum of Science and Industry.
Architects | Sep 15, 2016
Implicit bias: How the unconscious mind drives business decisions
Companies are tapping into the latest research in psychology and sociology to advance their diversity and inclusion efforts when it comes to hiring, promoting, compensation, and high-performance teaming, writes BD+C's David Barista.
Museums | Sep 14, 2016
Architectural model museum opens in Japan
The museum includes models from Japanese architects including Shingeru Ban, Kengo Kuma, and Riken Yamamoto.
Designers | Sep 13, 2016
5 trends propelling a new era of food halls
Food halls have not only become an economical solution for restauranteurs and chefs experiencing skyrocketing retail prices and rents in large cities, but they also tap into our increased interest in gourmet locally sourced food, writes Gensler's Toshi Kasai.
AEC Tech | Sep 6, 2016
Innovation intervention: How AEC firms are driving growth through R&D programs
AEC firms are taking a page from the tech industry, by infusing a deep commitment to innovation and disruption into their cultural DNA.