Jessica Helfand and Michael Bierut, writers, graphic designers, and co-founders of Design Observer, will join the Yale School of Management as faculty in design this summer.
In 2003, Helfand and Bierut worked with writer Rick Poynor and author and designer William Drenttel to establish Design Observer, a website with news, features, and essays on design, urbanism, innovation and pop culture.
Helfand and Bierut believe that a quality faculty, solid curriculum, and involvement in the 28-school Global Network for Advanced Management will allow the Yale School of Management to introduce and integrate design across its programs.
āAt SOM, we will approach it as one might a second language, introducing theory and practice, defining visual grammar, reframing expression, construction, and craft,ā Helfand and Bierut wroteĀ on Design Observer. āCan we move beyond the clichĆ©s of whiteboards and Magic Markers, away from Post-It notes and buzzwords, and past the overused promises of ādesign thinkingā to define new ways of exploring the value that design can bring to businessāand to a larger world? We think soāand SOM does, too.ā
Helfand graduated from Yale with Master of Fine Arts and has taught at the university since 1994. She has written books on subjects like graphic designer Paul Rand and the information wheel. Her book on scrapbooks, titled Scrapbooks: An American History, was named the best visual book of 2008 by The New York Times.
Bierut, a partner with Pentagram, the worldās largest independent design consultancy, is a Senior Critic in Graphic Design at the Yale School of Art. With Pentagram, he has led identity and branding strategies for companies like Benetton, Verizon, and the New York Jets, and his work has been added to permanent collections at New York Cityās Museum of Modern Art (MoMA) and the Library of Congress in Washington, D.C.
Related Stories
Office Buildings | Mar 2, 2017
White paper from Perkins Eastman and Three H examines how design can inform employee productivity and wellbeing
This paper is the first in a planned three-part series of studies on the evolution of diverse office environments and how the contemporary activity-based workplace (ABW) can be uniquely tailored to support a range of employee personalities, tasks and work modes.
Building Team | Mar 1, 2017
Intuitive wayfinding: An alternate approach to signage
Intuitive wayfinding is much like navigating via waypointsāmoving from point to point to point.
Architects | Mar 1, 2017
Rafael Aranda, Carme Pigem and Ramon Vilalta receive the 2017 Pritzker Architecture Prize
2017 marks the first time that three architects together are honored with the prize.
Architects | Feb 27, 2017
AIA selects four individuals to receive the 2017 Associates Award
The AIA Associates Award is given to individual Associate AIA members to recognize outstanding leaders and creative thinkers for significant contributions to their communities and the architecture profession.
Architects | Feb 24, 2017
14 architects selected to receive the 2017 Young Architects Award
Young Architects are defined as professionals who have been licensed 10 years or fewer regardless of their age.
Architects | Feb 20, 2017
Take an architecture class taught by Frank Gehry
The starchitect will be teaching a course for MasterClass, an online education platform.
Architects | Feb 16, 2017
16 design trends from Genslerās 2017 Design Forecast
Gensler examines how design will shape the human experience in the next year and beyond.
Architects | Feb 14, 2017
NCARB streamlines path to certification for architects
Architects without a degree from an accredited program can pursue NCARB certification through a new path.
Designers | Feb 1, 2017
Netflix design documentary series to feature Bjarke Ingels
Abstract: The Art of Design will delve into the artistic processes of various influential designers.
Architects | Jan 27, 2017
The Enterprise Rose Architectural Fellowship and Lawrence Scarpa, FAIA, honored with the 2017 Collaborative Achievement Award
Lawrence Scarpa, FAIA and the Enterprise Rose Architectural Fellowship receive the 2017 Collaborative Acievement Award.