Jessica Helfand and Michael Bierut, writers, graphic designers, and co-founders of Design Observer, will join the Yale School of Management as faculty in design this summer.
In 2003, Helfand and Bierut worked with writer Rick Poynor and author and designer William Drenttel to establish Design Observer, a website with news, features, and essays on design, urbanism, innovation and pop culture.
Helfand and Bierut believe that a quality faculty, solid curriculum, and involvement in the 28-school Global Network for Advanced Management will allow the Yale School of Management to introduce and integrate design across its programs.
“At SOM, we will approach it as one might a second language, introducing theory and practice, defining visual grammar, reframing expression, construction, and craft,” Helfand and Bierut wrote on Design Observer. “Can we move beyond the clichés of whiteboards and Magic Markers, away from Post-It notes and buzzwords, and past the overused promises of ‘design thinking’ to define new ways of exploring the value that design can bring to business—and to a larger world? We think so—and SOM does, too.”
Helfand graduated from Yale with Master of Fine Arts and has taught at the university since 1994. She has written books on subjects like graphic designer Paul Rand and the information wheel. Her book on scrapbooks, titled Scrapbooks: An American History, was named the best visual book of 2008 by The New York Times.
Bierut, a partner with Pentagram, the world’s largest independent design consultancy, is a Senior Critic in Graphic Design at the Yale School of Art. With Pentagram, he has led identity and branding strategies for companies like Benetton, Verizon, and the New York Jets, and his work has been added to permanent collections at New York City’s Museum of Modern Art (MoMA) and the Library of Congress in Washington, D.C.
Related Stories
Architects | Apr 5, 2018
Tech Report 5.0: The Human Touch
Can studying humans at a behavioral level produce better buildings? Cognitive architecture experts are working to find out.
Architects | Apr 4, 2018
How to acquire speaking engagements and hone your skills
So, you understand the benefits, but how do you actually get started with speaking engagements?
Architects | Apr 4, 2018
8 things to consider before using digital media to communicate with employees
The Marlin Company, a visual communications and digital signage provider, published a guide that outlines eight basic questions, along with some advice, about workplace digital signage.
Education Facilities | Mar 30, 2018
How can we design safer schools in the age of active shooters?
How can we balance the need for additional security with design principles that foster a more nurturing next-generation learning environment for students?
Architects | Mar 26, 2018
Designing for homeless facilities: Critical spaces to consider
The City of San Diego is home to the fourth largest homeless population in the U.S.
Education Facilities | Mar 23, 2018
An introvert's oasis: How to create learning environments for all student types
In order to understand why a school day can be so grueling for an introverted student, it’s important to know what it means to be introverted, writes NAC Architecture’s Emily Spiller.
Architects | Mar 22, 2018
The benefits and nuances of integrated design
Achieving integrated design usually means operating under a strong relationship.
Architects | Mar 14, 2018
Becoming nature: The building design evolution meets the living building revolution
With the environmental movement, sustainability became a marker of innovation in design for the built environment.
Office Buildings | Mar 12, 2018
Sound advice on workplace design
Thoughtful design, paired with a change management program to educate staff, can both enhance connectivity and minimize distractions.
Architects | Mar 9, 2018
Designing healthier buildings: Fitwel certification system
The Fitwel certification system is relatively simple and involves registering a building on a custom scorecard.
